Efficiently
Founding Seller
Efficiently is the system of record for design intent in high-end residential construction. We sit in the chaos layer between design and constructionwhere emails, PDFs, and spreadsheets create ambiguity that costs GCs real money. We replace guesswork with governed decisions. We protect margin. We're not selling software. We're selling certainty to the party who pays for mistakes. The Role
We're hiring a founding sellernot a rep who needs leads, not a manager who wants a team. Someone who knows construction, knows GC Owners, and knows how to run a consultative sales process that earns trust before it asks for anything. You will: Own the full sales cyclefrom outbound prospecting to closed deal
Engage through pilot deliveryyou don't throw deals over a wall; you stay with the client through first project success
Work directly with foundersno layers, no bureaucracy
Help build the playbooknot inherit one
This is a quota-carrying, client-facing, hunt-and-close role. If you want to manage, this isn't it. If you want to win, keep reading. What You'll Do
Phase
Ownership
Prospecting
Build and work your own pipeline; leverage SDR support for outbound
Discovery
Qualify on pain, authority, and projectnot features
Close
Propose, negotiate, and close pilot projects (DIA engagements)
Engagement
Own client relationship through pilot success; bridge to DIA operations team
Expansion
Turn one project into a portfolio relationship
Who You Are
Must-Haves
5+ years selling into General Contractorsyou know the buyer, the cycle, the language
High-end residential or custom home exposureyou understand complexity, not just volume
Carried and hit $500K+ quotasyou're a proven closer
Consultative, pain-based selling styleyou ask before you pitch
Comfortable in ambiguityearly stage means you build while you sell
Sweet Spots (Nice-to-Haves)
Sold for: Procore, PlanGrid, OpenSpace, Buildertrend, CoConstruct, or similar
Sold to: GC Owners, Principals, VPs of Ops (not just PMs)
Understands: Submittals, RFIs, selections, design coordination pain
Has lived the "chaos layer" from the other side
DNA
Curious over cleverearns the right to propose
Ownership mentalitydoesn't wait for leads; creates opportunities
Low ego, high drivewants to win, not to be right
Engagement mindsetknows the sale isn't done until the client succeeds
Compensation
Base Salary: $90-$120k OTE - $180-220 (uncapped) We pay for results, not activity. Great sellers eat well here. What We're NOT Looking For
Red Flag
Why
"I need a lead machine"
We're early stage; you need to hunt
SaaS-only background
No construction credibility with GC Owners
Wants to manage a team
We need a seller, not a manager
Feature-led pitch style
We sell on pain, not product
Needs structure to function
Ambiguity is the job
Why This Role
Founding selleryou're not filling a seat; you're building a function
Direct founder accessno politics, no layers
Category creation"System of record for design intent" doesn't exist yet; you're defining it
Real product-market fitGCs feel this pain every day; we're not convincing anyone the problem exists
Uncapped upsidefinancially and professionally
Efficiently is the system of record for design intent in high-end residential construction. We sit in the chaos layer between design and constructionwhere emails, PDFs, and spreadsheets create ambiguity that costs GCs real money. We replace guesswork with governed decisions. We protect margin. We're not selling software. We're selling certainty to the party who pays for mistakes. The Role
We're hiring a founding sellernot a rep who needs leads, not a manager who wants a team. Someone who knows construction, knows GC Owners, and knows how to run a consultative sales process that earns trust before it asks for anything. You will: Own the full sales cyclefrom outbound prospecting to closed deal
Engage through pilot deliveryyou don't throw deals over a wall; you stay with the client through first project success
Work directly with foundersno layers, no bureaucracy
Help build the playbooknot inherit one
This is a quota-carrying, client-facing, hunt-and-close role. If you want to manage, this isn't it. If you want to win, keep reading. What You'll Do
Phase
Ownership
Prospecting
Build and work your own pipeline; leverage SDR support for outbound
Discovery
Qualify on pain, authority, and projectnot features
Close
Propose, negotiate, and close pilot projects (DIA engagements)
Engagement
Own client relationship through pilot success; bridge to DIA operations team
Expansion
Turn one project into a portfolio relationship
Who You Are
Must-Haves
5+ years selling into General Contractorsyou know the buyer, the cycle, the language
High-end residential or custom home exposureyou understand complexity, not just volume
Carried and hit $500K+ quotasyou're a proven closer
Consultative, pain-based selling styleyou ask before you pitch
Comfortable in ambiguityearly stage means you build while you sell
Sweet Spots (Nice-to-Haves)
Sold for: Procore, PlanGrid, OpenSpace, Buildertrend, CoConstruct, or similar
Sold to: GC Owners, Principals, VPs of Ops (not just PMs)
Understands: Submittals, RFIs, selections, design coordination pain
Has lived the "chaos layer" from the other side
DNA
Curious over cleverearns the right to propose
Ownership mentalitydoesn't wait for leads; creates opportunities
Low ego, high drivewants to win, not to be right
Engagement mindsetknows the sale isn't done until the client succeeds
Compensation
Base Salary: $90-$120k OTE - $180-220 (uncapped) We pay for results, not activity. Great sellers eat well here. What We're NOT Looking For
Red Flag
Why
"I need a lead machine"
We're early stage; you need to hunt
SaaS-only background
No construction credibility with GC Owners
Wants to manage a team
We need a seller, not a manager
Feature-led pitch style
We sell on pain, not product
Needs structure to function
Ambiguity is the job
Why This Role
Founding selleryou're not filling a seat; you're building a function
Direct founder accessno politics, no layers
Category creation"System of record for design intent" doesn't exist yet; you're defining it
Real product-market fitGCs feel this pain every day; we're not convincing anyone the problem exists
Uncapped upsidefinancially and professionally