Web Content Strategist Job at Figma Job in San Francisco

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We’re looking for a Web Content Strategist skilled in web information architecture, storytelling, and creating an incredible web experience to join the Figma Brand Studio. In this role, you’ll help build out the information architecture, user journeys, and the overall content strategy for Figma.com and other web properties. You’ll partner closely with our writers, designers, and developers to translate ideas into captivating web experiences that further our brand and deliver on business goals. This role is ideal for a web content strategist who loves the intersection of design, content, and web and who wants to shape how Figma shows up in the world—with clarity and craft. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you’ll do at Figma Develop content strategies across our web properties (figma.com, config.figma.com, and other microsites) that deliver an exceptional web experience while supporting our business goals Deeply understand Figma’s business and brand while equally understanding customer needs for exploration, learning, engagement, and community—bringing that context and expertise to web projects Create user journeys that inform and influence product launch plans and tactics Work across the business to define the vision and strategic objectives for the website, leveraging insights, stakeholder interviews, customer needs, and data insights Understand and share accountability with the Web Experience team for figma.com’s performance and business impact Advocate for a website experience that is intuitive, efficient, and easy to navigate Motivate and inspire cross-functional teams to think outside of traditional B2B web optimization frameworks—creating and experimenting with novel approaches across web We’d love to hear from you if you have A portfolio that showcases strong web content strategy across complex websites Experience collaborating with writers, SEOs, marketers, developers, and designers A strong sense of web best practices as well as web trends Ability to think strategically and translate ideas into strong, compelling user journeys Comfortable leading creative projects or working autonomously when needed Experience crafting web strategies for multiple audiences While it's not required, it's an added plus if you also have: Experience with using Figma Interest in researching and experimenting with new web technologies Experience with multi-product brands Familiarity with CMSs such as Sanity, Contentful, or similar At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Pay Transparency Disclosure If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. Annual Base Salary Range (SF/NY Hub) $102,000—$215,000 USD At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. Examples of accommodations include but are not limited to: Holding interviews in an accessible location Enabling closed captioning on video conferencing Ensuring all written communication be compatible with screen readers Changing the mode or format of interviews To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice. #J-18808-Ljbffr In Summary: Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all . We’re looking for a Web Content Strategist skilled in web information architecture, storytelling, and creating an incredible web experience . This is a full time role that can be held from one of our US hubs or remotely in the United States . En Español: Figma está desarrollando nuestro equipo de creativos y constructores apasionados en una misión para hacer que el diseño sea accesible a todos. La plataforma de Figma ayuda a los equipos a dar vida a las ideas, ya sea si estás haciendo un brainstorming, creando un prototipo, traduciendo diseños en código o iterando con IA. De idea en producto, Figma permite a los grupos agilizar flujos de trabajo, moverse más rápido y trabajar juntos en tiempo real desde cualquier parte del mundo. Si te emociona darle forma al futuro del diseño y la colaboración, únete a nosotros! buscamos un estratega de contenido web experto en arquitectura de información web, narración de historias y creación de una experiencia web increíble para unirte a Figma Brand Studio. En este papel, ayudarás a construir la arquitectura informativa, viajes de usuarios y la estrategia general de contenidos para Figma.com y otras propiedades web. Se asociará estrechamente con nuestros escritores, diseñadores y desarrolladores para traducir ideas en experiencias web cautivadoras que promuevan nuestra marca y logran alcanzar los objetivos comerciales. Este papel es ideal para un estratega de contenido Web que ama la intersección del diseño, el contenido y la web y quiera dar forma a cómo Figma aparece en el mundocon claridad y artesanía. Es un rol a tiempo completo que se puede realizar desde uno de nuestros centros estadounidenses o remotamente en los Estados Unidos. Lo que hará en FIGMA Desarrollar estrategias de contenidos a través de nuestras propiedades web (ma.com, config.config.experience.com y otros microsites) Que brinden una experiencia web excepcional mientras soportan nuestros objetivos empresariales Comprender profundamente las necesidades de negocios y marcas de clientes al mismo tiempo que comprenden las necesidades tradicionales de exploración creativa, aprendizaje competitivo, y desarrollo de conocimientos personales y experimentación. Creemos en la contratación de personas inteligentes y curiosas que están entusiasmadas por aprender y desarrollar sus habilidades. Si está emocionado con este papel pero su experiencia pasada no se alinea perfectamente con la descripción del trabajo, le animamos a solicitarla de todos modos. Puede ser el candidato adecuado para este o otros roles. Pagar Divulgación de Transparencia Si se basa en Figmas San Francisco o las oficinas centrales de Nueva York, esta función tiene el rango anual de salario básico indicado a continuación. El nivel de empleo y la compensación real se decidirán basándose en factores incluyendo, pero no limitados a, calificaciones individuales evaluadas objetivamente durante el proceso (incluyendo experiencia mental y previo relevante, impacto potencial y alcance de desempeño), demandas del mercado, y beneficios específicos de desarrollo de los días laborales. Figma también ofrece un pago de incentivos a las ventas para la mayoría de los roles de venta y un plan anual de bonificación para papeles no comerciales elegibles. La compensación y beneficios de Figma están sujetos a cambios y pueden modificarse en el futuro. Rango de Salario Básico Anual (SF/NY Hub) $102.000~$215.000 USD En Figma celebramos y apoyamos nuestras diferencias. Sabemos que emplear un equipo rico en pensamientos, experiencias y opiniones diversas permite que nuestros empleados, nuestro producto y nuestra comunidad florezcan. Estas modificaciones permiten a una persona con discapacidad tener igualdad de oportunidades no solo para obtener un trabajo, sino también para realizar sus tareas laborales en la misma medida que las personas sin discapacidades. Ejemplos de alojamientos incluyen pero no se limitan a: Realizar entrevistas en un lugar accesible Habilitar subtítulos cerrados en videoconferencias Asegurar que toda comunicación escrita sea compatible con lectores de pantalla Cambiando el modo o formato de las entrevisiones Para garantizar la integridad de nuestro proceso de contratación y facilitar una conexión más personal, requerimos que todos los candidatos mantengan sus cámaras durante las entrevista de vídeo.