Dragline Service Specialties is hiring: Digital Marketing Coord in Casper

This job is located in Casper, WY and not able to do remote or hybrid work. Responsible for graphic design elements throughout the company. • Assist in the development of overall company and departmental initiatives based around company's Digital Marketing Strategic Playbook. • Maintain up-to-date content on all company websites as well as tracking web traffic and developing opportunities for growth. • Maintain website chat functions through all platforms • Develop, execute and measure all online and email campaigns. • Responsible for content marketing efforts using Hubspot and serve as the subject matter expert concerning best practices for e-mail campaign execution. • Responsible for Wyoming Machinery Company and associated divisions' social media platforms to include creating content, responding to posts and distributing leads. • Drive customer engagement within the social media arena. • Responsible for SEO, Google AdWords, & Google Analytics. • Create and distribute monthly metrics of Digital Marketing initiative. • Maintain status updates of all projects through the SmartSheet project management program. • Assist with any marketing activities or projects, including but not limited to: special events, open houses, etc. Bachelor's degree (B.A.) Experience working with computers, social media and websites is required. • Must be able to effectively read and write in such a manner to communicate to all levels of company personnel, suppliers, and customers. • Must have ability to establish, monitor, and meet short and long-term goals. Experienced with running e-mail campaigns, marketing automation platforms and customer journeys required. • Working knowledge of database and segmentation concepts. • Social media savvy with keen interest in web technology and digital marketing. • Familiar with HTML, Adobe Creative Suite, Olark, HubSpot, and WordPress platforms. • Knowledge and understanding of digital advertising, SEO, and Google Analytics. • Overall, a team player who is willing to work outside of designated job duties on occasion. PHYSICAL/ENVIRONMENTAL REQUIREMENTS • Material and equipment directly used: Computers, printers, copier, telephone, scanner, calculator, iPad & iPhone. • Some overnight travel may be required. • Must be able to work long days with occasional evenings and weekends. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities