Marketing Specialist (Employment and Job Placement Specialist)

divh2Marketing Specialist/h2pResponsibilities/pp Develop and manage marketing campaigns to promote Employment Job Placement (EJP) services, job fairs, and new initiatives to healthcare workers and job seekers./pp Create, schedule, and manage engaging content across all social media platforms to raise visibility and drive engagement./pp Build and maintain relationships with healthcare influencers and community partners to expand EJPs digital reach and brand awareness./pp Collaborate with EJP leadership, the Communications team, and employer partners to align messaging and marketing priorities./pp Track, analyze, and report on key performance indicators (KPIs) such as campaign performance, social media engagement, and event attendance, using analytics tools to inform marketing strategies./pp Design marketing materials, graphics, and videos using tools such as Adobe Illustrator, Photoshop, InDesign, and Premiere Pro./pp Support the planning and promotion of EJP job fairs and hiring events to maximize outreach and attendance./pp Develop targeted marketing efforts for hard-to-fill roles and specialized healthcare recruitment needs./pp Stay current on recruitment marketing trends and apply best practices to continuously improve campaign effectiveness./pp Ensure consistent branding and messaging across all digital and print materials, in alignment with TEF Communications standards./pp Coordinate with external vendors and platforms for digital ads, sponsored posts, and other paid media efforts as needed./pp Support internal Communications projects that involve EJP-related messaging or digital storytelling./ppQualifications/pp Bachelors degree in Marketing, Communications, Public Relations, or a related field./pp Minimum three (3) years of experience in recruitment marketing, social media management, or digital marketing./pp Proven experience in graphic design and multimedia content creation (Adobe Creative Suite required)./pp Strong copywriting and storytelling skills with a focus on digital engagement./pp Proficiency in Microsoft Office Suite and familiarity with social media scheduling tools (such as Hootsuite, Buffer, or Later)./pp Demonstrated ability to manage multiple priorities, projects, and deadlines in a fast-paced environment./pp Experience working with KPIs, data analytics tools, and social media metrics./pp Familiarity with SEO, Google Analytics, and basic HTML is a plus./pp Knowledge of workforce development, healthcare recruitment, or union environments preferred./pp Bilingual candidates strongly encouraged to apply; proficiency in Spanish, Haitian Creole, or other languages is a plus./pp Must have the ability to comfortably commute throughout all five boroughs, Hudson Valley, Westchester/White Plains, and Long Island, with a reliable means of transportation to attend events and meetings as needed./ppWhile this role typically follows a standard 9 AM 5 PM schedule, flexibility may be required for evening or weekend events and campaigns./p/div