Activate Talent is hiring: Meta Advertising Specialist in Long Key

Meta Advertising Specialist

Independent Contractor

Working Hours: Monday - Friday

Join us from anywhere in the world and be part of our amazing journey!

About the Company

We are dedicated to making strength training accessible to everyone while having fun along the way! Our core values include Trust, Respect, Innovation, Teamwork, Adaptability, and Customer Centricity. We promote a collaborative and supportive work culture focusing on empowering our team to excel while ensuring a healthy work-life balance. If you are passionate about creativity, growth, and fitness, we would love to meet you!

Scope of the Role:

We are looking for a highly skilled Digital Advertising Specialist with expertise in Meta (Facebook/Instagram) advertising who is driven by performance and creativity. You will take ownership of our paid social strategy, optimizing campaigns for efficiency and growth while collaborating closely with marketing and creative teams to develop compelling content that drives conversions.

This position requires a mix of analytical skills and creative insight, perfect for someone who enjoys analyzing data and testing innovative ideas to yield results.

Duties and Responsibilities:

• Manage the entire lifecycle of Meta advertising campaigns—from planning and execution to ongoing optimization.
• Set and oversee budgets for effective allocation of funds across diverse audiences and objectives.
• Analyze performance metrics to uncover trends and deliver actionable insights that enhance ROAS.
• Work alongside the creative team to craft, test, and refine ad concepts, visuals, and copy that resonate with our brand.
• Provide data-driven creative direction to support ad production and strategy.
• Collaborate with the Marketing Director to ensure alignment of paid social strategies with broader marketing goals.
• Explore and innovate with new ad formats, placements, and audience targeting methodologies.
• (Bonus) Quickly create ad variations using tools like Canva, Photoshop, or Premiere Pro.
• Investigate and develop strategies for new paid social channels like TikTok, Reddit, or other emerging platforms.