Performance Marketing & Paid Acquisition Lead
3 days ago Be among the first 25 applicants
This range is provided by Harper (YC W25). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$120,000.00/yr - $150,000.00/yr
Overview
Harper’s growth engine runs on speed, precision, and automation. As our Performance Marketer , you’ll own the digital channels that feed our sales floor — and you’ll be accountable for turning spend into revenue.
This is not a brand role. This is a numbers, systems, and scale role . You’ll manage paid acquisition across Google, Meta, and lead‑bidding marketplaces, while working closely with sales and engineering to optimize the full funnel from click to bind.
Compensation: ~$150K base + equity
The Role
You will own Harper’s paid growth machine end-to-end. From channel strategy and experimentation to funnel optimization and automation, your job is simple: drive qualified demand efficiently and at scale .
You’ll sit alongside sales and engineers, see how leads convert in real time, and continuously refine campaigns based on what actually closes.
What You’ll Do
Own Paid Acquisition
- Manage and scale campaigns across Google, Meta, and lead bidding marketplaces
- Develop vertical‑specific acquisition strategies for construction, med spas, manufacturing, and new segments
- Control budget allocation with a focus on CAC, conversion, and throughput
Optimize the Full Funnel
- Work on landing pages, messaging, and conversion flows
- Track performance from click → quote → bind
- Partner with sales to understand lead quality and adjust targeting in real time
Experiment Relentlessly
- Launch A/B tests across ads, creatives, audiences, and landing pages
- Identify scalable channels and kill underperformers quickly
- Build playbooks for new vertical launches
Automate Everything
- Work with engineering to automate bidding, pacing, attribution, and reporting
- Use AI tools to generate and test creative at scale
- Build systems that allow performance marketing to run continuously and efficiently
What Success Looks Like
30 Days
- Full ownership of existing campaigns and analytics
- Clear understanding of Harper’s funnel and sales motion
- First optimizations and experiments live
90 Days
- Increased qualified lead volume with controlled CAC
- Vertical‑specific campaigns performing consistently
- Sales feedback actively shaping spend and messaging
6 Months
- Predictable, scalable paid growth engine
- Automation handling large portions of campaign management
- Performance marketing playbooks powering rapid vertical expansion
You’re a Fit If
- You think in CAC, conversion rates, and throughput
- You enjoy owning revenue‑impacting systems
- You’re hands‑on and comfortable operating without layers
- You love testing, iterating, and scaling what works
- You want tight feedback loops with sales and product
You’re Not a Fit If
- You want a brand‑only or top‑of‑funnel‑only role
- You avoid accountability to revenue outcomes
- You prefer slow cycles and fixed annual plans
Core Requirements
- 5+ years of experience in performance marketing, paid acquisition, or growth marketing roles
- Hands‑on experience managing Google Ads and Meta (Facebook/Instagram) campaigns with meaningful budgets
- Experience running and optimizing lead‑based acquisition funnels, ideally for B2B, SMB, or high‑consideration products
- Strong understanding of CAC, conversion rates, attribution, and funnel economics
- Experience working with analytics tools (e.g., Google Analytics/GA4), conversion tracking, pixels, and UTM frameworks
- Ability to run structured experiments across creatives, audiences, landing pages, and channels
- Comfort owning performance outcomes tied to pipeline and revenue, not just impressions or clicks
- Highly analytical mindset with strong spreadsheet skills and the ability to turn data into decisions
- Willingness to work on‑site in San Francisco and collaborate closely with sales and engineering
Nice to Have
- Experience with lead bidding marketplaces or third‑party lead sources
- Familiarity with tracking systems and closed‑loop attribution
- Experience supporting multi‑vertical acquisition strategies
- Exposure to automation, scripting, or AI tools for creative generation or campaign optimization
- Prior startup or high‑growth company experience
About Harper
Harper is redefining how commercial insurance is sold by combining AI, automation, and high‑velocity sales execution. We’re small, intense, and building fast — with real ownership for people who want to make an outsized impact.
Compensation Range: $120K - $150K
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