Performance Marketing Strategy Manager II, Planning & Forecasting
We’re hiring a senior-level individual contributor to lead the Investment Planning function within the Uber Mobility Paid Strategy & Investment team. You’ll act as the strategic connector between global Paid marketing execution, strategic finance, Business Operations and Paid measurement, injecting commercial acumen and Paid Acquisition measurement expertise into investment decisions.
What You’ll Do
- Own the global Paid Investment strategy across all channels, driving the measurement, goal setting and decision making frameworks that keep our global investment strategic and agile.
- Advise business stakeholders in Finance and Ops on how Paid marketing can accelerate adoption, solve business problems, and support core product moments.
- Build and manage processes and investment frameworks across performance teams to ensure goals and budgets remain aligned and relevant across the year, driving accountability across executional teams.
- Review and challenge global channel plans, ensuring efficiency, alignment, and that local opportunities or risks are fully considered.
How You’ll Do It
- Work with channel and regional Paid Strategy teams to ensure plans are executed as developed, including budget forecasts, reconciliations, and KPI reporting.
- Lead ongoing communications with global stakeholders to ensure a strong feedback loop between our team and Finance.
- Monitor performance trends closely to derive key insights on investment opportunities and become a thought partner for Ops and Finance leadership teams.
- Work with Marketing Analytics and Data Science teams to design and develop new modeling tools to support an efficient budget allocation and execution across all performance marketing channels.
- Work with AdTech teams to ensure that all investments across performance channels are set up and tracked properly and can be effectively measured in line with Global Finance guidance.
- Embrace knowledge of all changing marketplace conditions, consumer trends, research and measurement evolutions, and media tech.
Basic Qualifications
- 6+ years of experience in performance marketing.
- Bachelor’s degree in marketing, economics or equivalent experience.
Preferred Qualifications
- A high business acumen with a strong analytical mindset and agility to strategically communicate the relationship between marketing results and business outcomes.
- Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to clearly narrate strategic vision and performance of your projects.
- Self-motivated and strong collaborator, who inspires confidence and influences peer teams and stakeholders.
- Knowledge of performance marketing cross-channel strategy, with emphasis on measurement and efficiency.
- Experience working in a return on ad spend (ROAS) performance marketing framework.
- Experience managing performance marketing budgets in a marketplace business.
- Experience with Tableau and other business intelligence tools.
- Experience in Strategy and Finance functions is a plus.
Salary & Benefits
For New York, NY-based roles: the base salary range for this role is USD$169,000 per year – USD$188,000 per year. For San Francisco, CA-based roles: the base salary range for this role is USD$169,000 per year – USD$188,000 per year. For all US locations, you will be eligible to participate in Uber’s bonus program, and may be offered an equity award and other types of compensation. You will also be eligible for various benefits. More details can be found at the following link:
Seniority Level
- Mid-Senior level
Employment Type
- Full-time
Job Function
- Marketing and Sales
Industry
- Internet Marketplace Platforms