Affiliate & Creator Marketing Professional
Jiffy is seeking an experienced Affiliate & Creator Marketing professional to own and scale our Creator Partner / Content Affiliate Program as a core growth channel. This role will be responsible for driving incremental new customer acquisition through performance-based partnerships with creators and publishers, moving the business from product-led growth to marketing-led, demand-creating growth.
You will design and execute a creator-centric affiliate strategy focused on education, inspiration, and "how-to" content that builds trust, creates upstream intent, and delivers measurable, profitable growth. This role blends strategy, execution, analytics, and partner management, and will play a critical part in building a durable, scalable growth engine at Jiffy.
Key Responsibilities
- Partner with internal teams (marketing, merchandising, analytics, legal/finance) to ensure accurate tracking, attribution, fraud prevention, and timely payments.
- Own affiliate tooling and infrastructure (networks, tracking platforms, link/code attribution), and continuously improve measurement quality.
- Analyze program performance and prove incrementality through testing, cohort analysis, and holdout experiments.
- Optimize the program against core success metrics: CAC, payback period, LTV by cohort, content velocity, and assisted conversion lift.
- Act as the internal subject-matter expert on creator economics, content-driven acquisition, and performance partnerships.