HIP
Director of Sales (Orthodontic & Dental Marketing Agency)
HIP, Cantonment, Florida, United States, 32533
We are hiring our first Director of Sales to own revenue performance across two brands. You will lead a team of closers and SDRs, build scalable sales systems in HubSpot, and partner closely with marketing to drive predictable growth.
This is a player-coach role. You will be hands-on, coaching reps, running pipeline, stepping in to close deals when needed, while also building the forecasting and accountability systems that let us scale.
RESPONSIBILITIES Revenue & Forecasting
Own achievement of annual revenue targets
Build and maintain accurate forecasting in HubSpot with a target variance of less than 10%
Provide weekly pipeline updates to the CEO and contribute to leadership reporting
Develop and manage territory plans for two brands with distinct value propositions
Pipeline & Performance Management
Lead weekly pipeline reviews and 1:1s with each team member
Ensure team members achieve quota consistently using documented sales methodologiesMaximize closer schedules and talk time; identify and solve for gaps in real-time
Design prospecting requirements for closers during non-call time with clear daily/weekly activity standards
Build HubSpot tracking systems and dashboards for all sales activity
Marketing Alignment
Partner with marketing to ensure campaigns deliver the required ROAS
Hold marketing accountable for lead quality and volume; create tracking to distinguish internal database vs. external lead generation
Ensure SDRs have a consistent flow of qualified leads to work
Coaching & Coverage
Provide active mentoring and real-time coaching to closers and SDRs
Step in to close deals when needed: coverage for absences, strategic opportunities, or deal velocity support
Develop and document sales playbooks, talk tracks, and objection handling for two brands
Trade Shows & Events
Ensure closers have documented plans before each trade show (target accounts, meeting goals, conversation starters)
Require same-day lead entry and activity logging in HubSpot from events
Travel to key industry events to maximize ROI and coach the team on-site
KEY METRICS
Revenue attainment vs. target (primary measure of success)
Forecast accuracy (target: within 10% of actual)
Pipeline coverage and velocity by brand
Closer talk time and prospecting activity
SDR appointment-set rate and show rate
Marketing-sourced vs. sales-sourced lead tracking
Trade show lead capture and follow-up compliance
REQUIREMENTS
5-7+ years in B2B sales with healthcare services experience required; dental, orthodontic, or medical practice marketing strongly preferred
3+ years managing sales teams, including both closers and SDRs
Deep HubSpot expertise: pipeline management, reporting, activity tracking, and forecasting (this is non-negotiable)
Proven track record in building accountability systems and activity-based management frameworks
Recent closing experience: You can personally step in and win deals, not just manage others
Experience managing multi-brand or multi-product sales motions
Strong coaching mindset with demonstrated ability to develop sales talent
Comfortable in a fast-paced, growth-oriented environment
Willingness to travel to trade shows (10-12 per year) and team locations as needed
Nice to Have
Experience with ROI guarantee or performance-based sales models
Background in a marketing agency or professional services sales
Experience building sales functions from scratch (vs. inheriting established teams)
ABOUT US HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model.
BENEFITS
401(k) matching
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)
SCHEDULE
8 am- 5 pm CST
Monday to Friday
COMPENSATION
$130,000-$150,000 Base Salary + Commission tied to revenue attainment. Specific package commensurate with experience.
Total OTE (On Target Earnings) $200,000 +
Full-time W2 position
LOCATION
Pensacola, FL, or Memphis, TN, is strongly preferred
Open to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN regularly, plus trade show travel.
#J-18808-Ljbffr
This is a player-coach role. You will be hands-on, coaching reps, running pipeline, stepping in to close deals when needed, while also building the forecasting and accountability systems that let us scale.
RESPONSIBILITIES Revenue & Forecasting
Own achievement of annual revenue targets
Build and maintain accurate forecasting in HubSpot with a target variance of less than 10%
Provide weekly pipeline updates to the CEO and contribute to leadership reporting
Develop and manage territory plans for two brands with distinct value propositions
Pipeline & Performance Management
Lead weekly pipeline reviews and 1:1s with each team member
Ensure team members achieve quota consistently using documented sales methodologiesMaximize closer schedules and talk time; identify and solve for gaps in real-time
Design prospecting requirements for closers during non-call time with clear daily/weekly activity standards
Build HubSpot tracking systems and dashboards for all sales activity
Marketing Alignment
Partner with marketing to ensure campaigns deliver the required ROAS
Hold marketing accountable for lead quality and volume; create tracking to distinguish internal database vs. external lead generation
Ensure SDRs have a consistent flow of qualified leads to work
Coaching & Coverage
Provide active mentoring and real-time coaching to closers and SDRs
Step in to close deals when needed: coverage for absences, strategic opportunities, or deal velocity support
Develop and document sales playbooks, talk tracks, and objection handling for two brands
Trade Shows & Events
Ensure closers have documented plans before each trade show (target accounts, meeting goals, conversation starters)
Require same-day lead entry and activity logging in HubSpot from events
Travel to key industry events to maximize ROI and coach the team on-site
KEY METRICS
Revenue attainment vs. target (primary measure of success)
Forecast accuracy (target: within 10% of actual)
Pipeline coverage and velocity by brand
Closer talk time and prospecting activity
SDR appointment-set rate and show rate
Marketing-sourced vs. sales-sourced lead tracking
Trade show lead capture and follow-up compliance
REQUIREMENTS
5-7+ years in B2B sales with healthcare services experience required; dental, orthodontic, or medical practice marketing strongly preferred
3+ years managing sales teams, including both closers and SDRs
Deep HubSpot expertise: pipeline management, reporting, activity tracking, and forecasting (this is non-negotiable)
Proven track record in building accountability systems and activity-based management frameworks
Recent closing experience: You can personally step in and win deals, not just manage others
Experience managing multi-brand or multi-product sales motions
Strong coaching mindset with demonstrated ability to develop sales talent
Comfortable in a fast-paced, growth-oriented environment
Willingness to travel to trade shows (10-12 per year) and team locations as needed
Nice to Have
Experience with ROI guarantee or performance-based sales models
Background in a marketing agency or professional services sales
Experience building sales functions from scratch (vs. inheriting established teams)
ABOUT US HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model.
BENEFITS
401(k) matching
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)
SCHEDULE
8 am- 5 pm CST
Monday to Friday
COMPENSATION
$130,000-$150,000 Base Salary + Commission tied to revenue attainment. Specific package commensurate with experience.
Total OTE (On Target Earnings) $200,000 +
Full-time W2 position
LOCATION
Pensacola, FL, or Memphis, TN, is strongly preferred
Open to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN regularly, plus trade show travel.
#J-18808-Ljbffr