Senior Content Writer at AT&T
Location: Dallas, Texas
Weekly Hours: 40
Time Type: Regular
Salary Range: $85,700.00 - $144,000.00
This role requires office presence of a minimum of 5 days per week and is only located in the posting location. No relocation is offered. At AT&T, we empower leaders to drive change in a fast‑evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Position Overview
The Senior Content Writer – B2B is responsible for writing UX content for business.att.com, including e‑commerce, account management, and chat flows for B2B audiences. This person may also create support content, including customer‑facing articles and troubleshooting tools. The ideal candidate can turn technical and legal jargon into plain English while following our brand voice and accessibility guidelines.
Primary Responsibilities
Take content from concept to publication, implementing AT&T digital experience standards and business objectives.
Review and collaborate on design wireframes and comps to deliver the best customer experiences.
Ensure all content follows style guide, editorial, SEO, and accessibility guidelines as well as AT&T brand voice and tone.
Support scrum teams and collaborate with designers, product managers, developers, business partners, and legal to regularly release new features.
Core Competencies & Requirements
Bachelor's degree in English, communications, journalism, or equivalent experience.
Portfolio of UX content that demonstrates an understanding of product design processes and showcases content decisions.
Five+ years’ mid-level experience in UX writing or content design for a B2B audience, with some experience managing content projects independently.
Two+ years’ experience in content strategy balancing user testing, industry research, and other analytics for marketing and business needs.
Five+ years’ experience writing UX for digital spaces (e.g., e‑commerce sales flows, mobile apps, support articles, account management flows).
Exceptional collaboration skills and comfortable guiding stakeholders through customer journeys.
Experience writing or editing microcopy, including error messages, button labels, or status messages.
Strong attention to detail and a knack for communicating complex concepts clearly and concisely.
Agile or development cycle experience (one+ year preferred).
Experience with design tools (e.g., Figma, Sketch, or Adobe XD) and project management systems (e.g., Jira, Azure DevOps, or Workfront) a plus.
Experience with conversation design a plus.
Salary and Benefits
Annual Salary: $87,200 – $130,800 USD (may vary by geography, experience, expertise, and education/training).
Benefits Include:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short‑term and long‑term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. AT&T also provides reasonable accommodations for qualified individuals with disabilities. AT&T is a fair‑chance employer and does not initiate a background check until an offer is made.
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En Español: Escritor de contenido senior en AT&T Ubicación: Dallas, Texas Horas semanales: 40 Tipo de tiempo: Rango de salario regular: $85,700.00 - $144,000.00 Este puesto requiere presencia en la oficina de un mínimo de 5 días por semana y solo se encuentra en la ubicación de publicación. No se ofrece una reubicación. En AT & T, empoderamos a los líderes para impulsar el cambio en un mundo conectado y en rápido desarrollo. Su visión estratégica ayudará a servir a los clientes y transformar vidas a través de soluciones innovadoras y conexiones impactantes. Posición Resumen El escritor de contenidos senior B2B es responsable de escribir contenido UX para business.att.com, incluido el comercio electrónico, la gestión de cuentas y los flujos de chat para audiencias B2b. Esta persona también puede crear artículos de apoyo, incluidas las herramientas de atención al cliente y resolución de problemas. El candidato ideal puede convertir la jerga técnica y legal en inglés sencillo mientras sigue nuestras pautas de voz y accesibilidad de marca. Primary Responsibilities Toma contenido desde el concepto hasta la publicación, implementando estándares de experiencia digital de AT&T y objetivos de negocio. Revisa y colabora en los marcos de diseño y composiciones para ofrecer las mejores experiencias del cliente. Asegúrate de que todo el contenido siga las pautas del estilo, editorial, SEO y accessibilidad, así como la voz y el tono de la marca de AT & T. Apoye a los equipos de Scrum y colabore con los diseñadores, gerentes de productos, desarrolladores de negocios, días de vacaciones y legales para lanzar regularmente nuevas características. Competencias básicas y requisitos Licenciatura en inglés, comunicaciones, mensajes de periodismo o experiencia. Portfolio de pruebas de contenido de UX que demuestra un detalle equivalente a las decisiones de diseños de productos y escaparates de contenido. Cuatro años de experiencia en la gestión de contenidos y el diseño de proyectos de la empresa. Aplicar hoy! Es la política de AT&T proporcionar igualdad de oportunidades de empleo (EEO) a todas las personas independientemente de su edad, color, origen nacional, estatus de ciudadanía, discapacidad física o mental, raza, religión, credo, género, sexo, orientación sexual, identidad de género y/o expresión, información genética, estado civil, estado con respecto a la asistencia pública, estado de veterano o cualquier otra característica protegida por la ley federal, estatal o local.