Vans: Creative Director, Global Brand, Lifestyle Job at VF Corporation in Costa

Creative Director, Global Brand, Lifestyle At Vans

A day in the life of a Creative Director for Global Brand, Lifestyle at Vans looks a little like this.

As Creative Director for Global Brand, Lifestyle, you will define and evolve Vans' creative vision across all lifestyle categories and consumer touchpoints. This role sits within the Global Brand Creative team and is responsible for shaping the brand's identity and storytelling globally, ensuring cultural relevance and resonance with diverse audiences. You'll partner with Brand Management, Marketing Operations, Regional Marketing, and Creative Production to deliver integrated campaigns that celebrate Vans' heritage while driving future-forward lifestyle positioning. The Creative Director reports directly to the VP, Brand Creative and partners with cross-functional leaders to align creative vision with strategic

Let's break down that day-in-the-life a bit more.

• Team Leadership: Lead and develop a diverse and creative team in toward the successful execution of the Global teams strategic creative vision
• Lead Global Brand Creative Vision: Develop and execute a holistic creative strategy that reflects Vans' lifestyle positioning across all consumer experiences.
• Elevate Brand Storytelling: Create compelling narratives that connect Vans' heritage with contemporary culture, ensuring authenticity and emotional impact.
• Campaign Development: Oversee concepting and execution of global brand campaigns across multiple channels (e.g., retail, experiential, partnerships, content).
• Lifestyle Category Leadership: Define creative direction for lifestyle segments (e.g., skate, surf, music, art, street culture) and ensure alignment with brand values.
• Cultural Relevance: Identify and integrate emerging trends, cultural movements, and creative collaborations that reinforce Vans' position as a global lifestyle leader.
• Creative Standards: Establish and maintain guidelines for visual identity, tone, and storytelling across all brand touchpoints.
• Cross-Functional Collaboration: Partner with regional teams to ensure global campaigns translate effectively while maintaining brand integrity.
• Develop and execute a cohesive creative vision for social and digital platforms that aligns with Vans' brand identity and global marketing
• Partner with regional marketing teams to adapt global campaigns for local relevance while maintaining brand consistency
• Manage creation of all social and digital assets (photo, video, motion graphics), ensuring high-quality, on-brand execution across channels
• Establish guidelines for photography, styling, and visual storytelling specific to social and digital platforms; update annually based on trends and insights
• Manage Asset Delivery and Workflow. Oversee asset selection, retouching, and file management for global and regional teams to ensure timely delivery and consistency
• Maintain visual identity and messaging integrity across all social and digital touchpoints, reinforcing Vans' brand positioning

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Skill in adapting global campaigns for regional relevance while maintaining brand consistency across markets.
• Competence in overseeing asset selection, retouching, and file management to ensure timely delivery and consistency across global and regional teams.
• Portfolio demonstrating exceptional storytelling, conceptual thinking, and flawless execution across integrated campaigns.
• Strong aesthetic judgment and ability to maintain brand integrity while pushing creative boundaries.
• Thrives in a dynamic, collaborative culture with flexibility to pivot across diverse projects and priorities.
• Confident communicator with experience leading meetings and presenting creative strategies to senior stakeholders.
• Resourceful thinker who approaches business challenges with creativity and strategic insight.
• Location requirement: Hybrid schedule in-office in Costa Mesa, CA.

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

Now WE have a question for YOU. Are you in?