Content Creator & Brand Ambassador for Beverage Startup at Gobbi Job at Smuccpa

Content Creator & Brand Ambassador for Beverage Startup

Job Title: Content Creator Tech Culture Meets Wellness Energy

About GOBBi

Were GOBBi a savory tea brand made for working professionals who need to energize and nourish. Its like a cozy cup of broth with a caffeine boost! Were solving the midday slump. GOBBi delivers a warm, tasty boost that fuels focus and curbs hunger.

Role Overview

We're looking for a creative, on?camera?savvy Content Creator to help bring GOBBi to life on the streets and online. This is a hybrid role combining brand sampling (think handing out sachets to tech workers on their lunch break) with content creation tailored for the tech bro/corporate wellness world.

If you're the type of person who knows how to shoot an engaging reel, come up with a meme about corporate culture, and isnt afraid to wear a GOBBi hoodie in SoMa you're our person.

Responsibilities

• Represent GOBBi in person by handing out samples & videoing at high?foot?traffic areas like tech campuses, coworking spaces, and events
• Capture UGC?style footage of product reactions, midday slump moments, and GOBBi in the wild
• Ideate and shoot short?form video content (Reels, TikToks, LinkedIn posts) that resonates with busy professionals, tech workers, stressed out college students, etc.
• Help brainstorm and create original meme content were talking LinkedIn?core humor, productivity culture jokes, startup founder POVs, etc.

Ideal Candidate

• Creative, witty, and fluent in current content trends
• Comfortable talking to people IRL and getting them on camera (or directing behind it)
• Has a strong sense of brand voice and understands how to make content feel authentic and scroll?stopping
• Genuinely interested in the intersection of wellness & productivity!

Desired Experience

• Have experience managing or contributing to a brands TikTok/Instagram
• Have worked on campaigns geared toward tech professionals or lifestyle brands
• Love a good productivity hack, meme format, or niche workplace joke
• Paid $25 hourly, plus performance bonuses for high?performing content. Expected 5?10 hours/week.
• ???? Real?world brand marketing + sales experience in a fast?growing CPG startup
• ????? Exclusive access to tech events, Gobbi pop?ups, and behind the scenes of building a beverage brand!
• Hang with influencers, founders, and other early?career creatives (ambitious 20?somethings in SF!)

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