Vice President, Influencer Marketing Job at Orchestra in New York

VP of Influencer & PR Small Girls PR is looking for a VP of Influencer and PR with 10+ years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands. This team concepted “Ring’s Great Ghost Search,” a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels. This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule. How you’ll make an impact: Conceptualize breakthrough, culturally resonant ideas that redefine client positioning and generate meaningful earned impact — from premium press placements to culturally relevant moments that extend beyond paid influencer deliverables. Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation‑driving campaigns that generate measurable business impact. Drive enterprise‑level, long‑term communications strategy and architect tentpole campaigns for a portfolio of key clients across retainer and project‑based engagements, ensuring alignment with broader business objectives. Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards. Establish and uphold a high creative bar across the agency, providing strategic and conceptual guidance that sharpens ideas, strengthens storytelling, and ensures all work is innovative, differentiated, and culturally relevant. Operate as a primary senior point of contact for clients and interagency partners, cultivating executive‑level relationships built on trust, strategic counsel, and long‑term partnership growth. Lead cross‑disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight‑driven, and performance‑oriented. Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth. Identify organic growth opportunities within existing accounts and contribute meaningfully to agency revenue expansion. Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high‑performance culture. Serve as an internal and external thought leader, shaping agency POVs, staying ahead of evolving industry trends, and elevating SGPR’s positioning within influencer marketing and PR. Own the strategic direction, oversight, and optimization of paid and earned influencer ecosystems across tiers and platforms (Instagram, TikTok, YouTube, LinkedIn, Reddit, Substack, Podcasts, emerging platforms, etc.). Maintain and continuously expand a diversified, high‑level network of influencer, agent, and platform relationships, leveraging influence to secure advantageous partnerships and preferred rates. Oversee influencer budgets where applicable, ensuring fiscal responsibility, efficiency, and strong ROI. Translate complex performance data into executive‑ready insights. Establish measurement frameworks rooted in industry benchmarks (CPM, CPC, CTR, engagement rates, etc.) and synthesize quantitative and qualitative learnings into forward‑looking strategic recommendations that inform client growth. Why we’ll love you: Experience - Minimum of 8+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in‑house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships. Creativity – You are a bold, strategic thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation. You translate cultural insights into ownable, multi‑channel campaign concepts that drive measurable impact and distinguish our clients in crowded markets. You know how to inspire teams, sharpen ideas through thoughtful feedback, and raise the creative bar across every brief — ensuring the work is not just executed well, but remembered. Strategic - You understand your clients’ businesses, able to provide counsel and guidance both in your plans and in ad‑hoc conversations. You have a proven track record of developing strategic influencer and press campaigns that achieve client goals and KPIs - and keep clients coming back for more. Presentation Skills – You are a compelling, high‑impact presenter who commands the room with confidence and clarity. You deliver persuasive narratives that captivate clients, build trust, and win business. Organized - You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects. You provide project management to your team and to integrated teams when called upon, ensuring every individual is contributing to the team’s success. Detail‑Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline. You implement systems that improve efficiency and quality across campaigns. Social Savvy - You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, and analytics. You are constantly dreaming up innovative, engaging and creative campaign ideas rooted in compelling cultural insights that win business, generate earned media value and set a creative benchmark for the agency. High‑Impact Client Leader - You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks. You are comfortable taking calls with senior clients by yourself, leading and guiding discussions to actionable outcomes with clarity and authority, whether for a weekly status call or to deal with a difficult situation. Data‑Driven - You analyze performance, develop insights and deliver reports with actionable insights, positioning influencer marketing and earned press as drivers of broader business and brand goals. Content & Trend Obsessed - You scroll TikTok for hours in your spare time, you have a list of dream influencers you’d love to work with someday, you’re the first to find a creator or content trend before they really pop off, you consume and are endlessly inspired by content & creators. You take all of this knowledge and connect the dots to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, “wow I wish I thought of that!”. Why You'll Love Us: Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work Comprehensive Benefits - A 100% employer‑covered medical plan, 401k match up to 4%, dental, vision, and more Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!) Vibrant Culture - Employee‑led committees shape company policy and organize team celebrations from book clubs to outings Compensation At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. For this role, employees are eligible for a bonus that is part fixed and part variable in addition to the salary threshold, therefore the pay range for this role is $146,500 - $156,000. Our senior level roles are accompanied by a compelling total compensation package. The variable bonus is inclusive of several performance targets which are outlined in an offer letter. If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit! Equal Employment Opportunity At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation. To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates. Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. #J-18808-Ljbffr

In Summary: Orchestra is seeking a Vice President, Influencer Marketing to join our Travel, Hospitality & Real Estate team . The role is based in our New York, N.Y. office on a hybrid basis . You will lead and execute multi-faceted influencer strategies and campaigns in travel, hospitality and real estate . En Español:

Vicepresidente, Marketing de Influencers

Orchestra es una empresa de marketing y comunicaciones de servicio completo que ofrece a sus clientes en todos los sectores experiencia sin precedentes en estrategia, narración e ciencia de datos. Su creciente equipo de más de 700 narradores y estrategas está dando forma al próximo en comunicación, con experiencias que abarcan el consumidor, tecnología, clima y sostenibilidad, educación, salud, filantropía, bienes raíces, viajes, hospitalidad y artes y cultura, por nombrar algunos.

La Orquesta se compromete a construir y mantener un personal diverso, y reconoce que su éxito continuo depende de la contratación y retención de profesionales creativos de alta calidad con una variedad de antecedentes y experiencias. Existen oportunidades para el avance, y estamos comprometidos a ayudar a todo el personal a desarrollarse y crecer.

Nuestro equipo líder en el mercado de viajes, hospitalidad y bienes raíces trabaja en algunos de los destinos más codiciados, marcas galardonadas de hostelería y desarrollos visionarios alrededor del mundo.

Orchestra está buscando un Vicepresidente, Influencer Marketing para unirse a nuestro equipo de viajes, hospitalidad y bienes raíces. En este papel, diseñará e implementará estrategias integrales de influencers que amplifiquen las historias de la marca, fortalezcan el compromiso del consumidor y eleven la presencia de nuestros clientes en todas las industrias de viaje, hostelería y inmobiliaria. Asesorará a los clientes sobre cómo construir relaciones a largo plazo e impactantes con creadores y líderes mentales, mientras gestiona campañas de alto perfil que impulsan tanto conciencia como resultados comerciales medibles.

Localización del papel: Este rol está basado en nuestra oficina de Nueva York, NY sobre una base híbrida.

Como Vicepresidente de Influencer Marketing, usted:

• Desarrollar, dirigir e ejecutar estrategias y campañas de influencers multifacéticos en los sectores de viajes, hospitalidad y bienes raíces, desde activaciones únicas hasta programas de asociación a largo plazo
• Construir, fomentar y mantener relaciones sólidas con influencers en viajes, estilo de vida, bienes raíces, cultura, marca y hospitalidad para ofrecer contenido atractivo, auténtico y marcado
• Supervisar el "casting", negociación, contratación y gestión de contenido de Influencer en diferentes campañas
• Ser capaz de casarse en línea y fuera de línea, comprender las campañas digitales puede impulsar la acción en la vida real; una fuerte comprensión de la relación entre marca, medios y audiencia
• Colaborar estrechamente con los equipos de relaciones públicas, marketing y contenido para alinear la actividad de influencers con mensajes de marca más amplios y garantizar la consistencia en todas las plataformas
• Servir como un punto de contacto y líder en el pensamiento clave para los clientes, proporcionando recomendaciones claras, conocimientos del sector y análisis de tendencias para informar la estrategia
• Monitorear, analizar e informar sobre el desempeño de los influencers y las campañas; aplicar lo aprendido para mejorar continuamente la eficacia y el ROI
• Traer, desarrollar y mantener fuertes relaciones con influencers en todas las industrias antes mencionadas, trabajando con ellos para crear contenido atractivo, auténtico y de marca
• Trabaja en estrecha colaboración con el equipo de crecimiento de Orchestra para promover la participación del Influencer como un canal independiente y adicional de comunicaciones.
• Apoyar y colaborar con el equipo lleva a imaginar e ejecutar campañas creativas impulsadas por influencers que promueven los objetivos del cliente

Habilidades esenciales:

• 8+ años de experiencia en relaciones con influencers, redes sociales, relaciones públicas o asociaciones de marca con éxito comprobado en las industrias de viajes, hospitalidad y bienes raíces
• Conocimiento sólido de todas las plataformas de redes sociales, KPIs y mejores prácticas.
• Establecida red y fuertes relaciones de trabajo con influencers, agencias de talentos y socios de plataformas en viajes, estilo de vida, bienes raíces y hospitalidad
• Comunicación excepcional, presentación y habilidades interpersonales con la capacidad de involucrar a clientes e influencers
• Capacitación en gestión del tiempo, supervisión presupuestaria y ejecución de proyectos con múltiples marcas en entornos acelerados
• Un pensador estratégico fuerte que sea creativo, proactivo, colaborativo y orientado a las soluciones
• Capacidad comprobada para mantenerse por delante de las tendencias, herramientas y tecnologías digitales emergentes y aplicarlas para elevar la programación de influencers
• Capaz de trabajar tanto independientemente como en una atmósfera dinámica, alta energía y orientada al equipo, siendo un solucionador proactivo de problemas pero elevando las preocupaciones cuando se tienen

Trabajar en la Orquesta:

Salario (proporcional a la experiencia y las habilidades): $130,000 - $150,000, más elegibilidad para un bono de fin de año basado en el desempeño firme, del equipo y individual.

• Seguros médicos, dentales y visuales para empleados y dependientes
• Plan de ahorro para cuentas de salud antes de impuestos (HSA-SP) o Cuenta de gastos flexibles (FSA).
• 401K con una coincidencia del 4% entre los empleadores y sin período de adquisición
• Un generoso tiempo libre remunerado
• Beneficios para los viajeros antes de impuestos
• Reembolso por teléfono móvil de datos y minutos
• Seguro de vida financiado por el empleador
• Suscripción anual de motocicletas con descuento
• Descuentos por parte de las empresas a través de Tickets at Work