Wonderist Agency is hiring: Sr SEO Specialist in San Diego

Wonderist Agency is a full-service marketing agency that supports 1,000+ dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design (Here is a great example of our work: www.valordentaltx.com) We’re a team of over 70+ passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn’t changed with all the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing. We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s Best Places to Work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022 and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023, made the Inc Best Workplaces list in 2024 and made the Inc. 5000 for the last 6 years (2019-2025)! If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of. JOB DESCRIPTION: The Senior SEO Specialist will be responsible for leading and optimizing a portfolio of client accounts in a fast-paced, high-growth agency environment. This role requires an individual who is highly organized, strategic, and capable of executing SEO initiatives across a portfolio of websites at scale. The primary focus is on driving quality organic search performance, improving rankings, and increasing website visibility for our clients in the dental industry. As a senior member of the SEO team, you’ll go beyond day-to-day implementation—taking ownership of complex client scenarios, advising on strategy, and helping ensure delivery at scale in a fast-moving startup environment. You’ll be expected to support junior team members, delegate where appropriate, and contribute to elevating both the quality and efficiency of execution across the department. This role also includes owning portions of vendor relationships, working cross-functionally with third-party partners to ensure alignment, quality, and smooth delivery. You’ll collaborate with the SEO Team Lead to identify areas for process improvement and play an active role in scaling systems that support growth across hundreds of clients. The Senior SEO Specialist leads client-facing relationships - managing complex strategic dynamics and creating tailored, results-driven strategies. Unlike in-house SEO roles, which focus on a single brand, this position requires the ability to prioritize a large, diverse portfolio, troubleshoot performance challenges, and stay agile as industry trends evolve. The ideal candidate thrives in an agency setting, has strong written and verbal communication skills, and can confidently translate SEO insights into actionable client recommendations. You should be comfortable navigating ambiguity, taking initiative, and working collaboratively across web, content, paid media, and external partners to deliver cohesive, measurable outcomes. ESSENTIAL FUNCTIONS: Develop & Execute SEO Strategies – Develop and implement scalable, results-driven SEO strategies that drive growth across a large, diverse portfolio of dental clients. Client Communication & Strategy – Serve as the primary SEO expert for accounts, leading client communications via email and calls to discuss performance, strategy and client escalations. Vendor/Partner Collaboration – Assist in managing external SEO partners by providing feedback, aligning deliverables with internal standards, and identifying process improvements. Team Management and Delegation– Manage select junior resources, providing guidance and support to junior SEO specialists by reviewing work, sharing best practices, and contributing to their growth and development. SEO Content Optimization – Develop content strategies, perform keyword research, and optimize web copy for SEO performance that are scalable across the department. Website Optimization & Technical SEO – Improve website performance and search engine rankings by implementing best practices in technical SEO, including schema markup, site architecture, and page speed optimization. Local SEO & Google Business Profile Optimization – Execute local SEO strategies, including citation management, local keyword targeting, and Google Business Profile enhancements. Performance Analysis & Reporting – Deliver complex performance data using GA4, GSC, SEMrush, and other SEO tool into actionable insights to clients during strategic reporting touchpoints. Cross-Functional Collaboration – Work closely with the web, content, and paid media teams to create a holistic SEO approach for clients. Time & Project Management – Manage your workload effectively to meet deadlines across a high volume of client accounts, and support the team in managing workload effectively. CORE COMPETENCIES: Agency SEO Experience – 4+ years of experience in an SEO-focused agency environment, managing multiple client accounts simultaneously. Excellent Written and Verbal Communication – Communicate as a trusted client-facing and internal SEO advisor, offering proactive recommendations, addressing complex challenges, and driving alignment on long-term search goals. Ability to Develop and Implement SEO Best Practices at Scale – Deep understanding of SEO ranking factors, technical SEO, on-page optimizations, schema markup, and local SEO, and ability to implement these across not just your own clients but the client portfolio as a whole Analytical Mindset – Strong proficiency in analyzing SEO data, identifying trends, and making data-driven optimizations. Detail-Oriented & Highly Organized – Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment and proactively communicate status at all levels. Self-Starter & Problem-Solver – Ability to work independently, troubleshoot challenges, and proactively optimize strategies for better results with minimal guidance. Adaptability & Forward Thinking – Understanding of evolving search algorithms and industry trends, with a proactive approach to testing and implementing new SEO tactics. PERSONALITY MUSTS: Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should be a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and strives to put forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire. MINIMUM QUALIFICATIONS: 4+ years of SEO experience in an agency setting managing SEO for multiple clients. Expert technical SEO knowledge, including site audits, schema markup, and local SEO. 2+ years of experience managing resources, including mentoring junior team members, overseeing deliverables, delegating work across internal teams, and collaborating with external vendors or contractors to ensure consistent output and alignment Advanced Proficiency with SEO tools, including Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Screaming Frog, and Agency Analytics. Experience in local SEO, including Google Business Profile optimization, citation management, and multi-location SEO strategies. Hands-on experience with CMS platforms, including Webflow and WordPress. Ability to communicate SEO concepts effectively in client meetings and internal discussions. BONUS POINTS FOR APPLICANTS WITH: (if you don’t have these but are organized and want to learn, we want to hear from you!) Experience with dental or healthcare industry SEO SEO certifications Proven success driving local SEO growth for multi-location or service-based businesses Experience managing SEO for businesses in competitive local markets #J-18808-Ljbffr In Summary: The Senior SEO Specialist will be responsible for leading and optimizing a portfolio of client accounts in a fast-paced, high-growth agency environment . The ideal candidate thrives in an agency setting, has strong written and verbal communication skills, and can confidently translate SEO insights into actionable client recommendations . The position requires an individual who is highly organized, strategic, and capable of executing SEO initiatives . En Español: Wonderist Agency es una agencia de marketing de servicio completo que apoya a más de 1.000 dentistas en todo el país. Nos sentimos orgullosos de abandonar el antiguo modelo de mercadotecnia de las fotos y los sitios con plantillas. Nos esforzamos por contarle a nuestros clientes historias con marcas personalizadas, sesiones fotográficas e informáticas impactantes y diseño impresionante del sitio web (Aquí está un gran ejemplo de nuestro trabajo: www.valordentaltx.com) Somos un equipo de más de 70 vendedores apasionados ubicados en la soleada San Diego. Estamos a poca distancia de hangouts locales, bares y la famosa estación Liberty. Mientras muchas compañías revisan las cajas cuando se trata de cultura, un equipo bien equilibrado y la cultura de oficina ha sido el crecimiento de nuestro éxito desde su inicio. Somos un grupo social al corazón, y eso es uno de los miembros del equipo personal que simplemente no ha cambiado con este movimiento económico y dos días de trabajo, donde solo podemos disfrutar juntos de un tiempo de desarrollo social sin tener problemas sociales. Nos enorgullece haber sido nombrado uno de los mejores lugares para trabajar del San Diego Business Journal en 2018, 2021, 2022 y 2023, el Inc 5000 Regional Fastest Growing Companies 2021-2024, la lista de las compañías privadas más rápidas en crecimiento en 2019, 2020, 2022 y 2023 , el Inc Best Workplaces list en 2024 y el Inc. 5000 durante los últimos 6 años (2019-2025). Si trabajas en Wonderist, probablemente disfrutes de un desafío, aprecias la autonomía, realmente te preocupas por los clientes y estás buscando un equipo al que puedas formar parte. JOB DESCRIPTION: El asesor senior SEO será responsable de liderar y optimizar una función de cuentas de clientes en un entorno de rápido ritmo y alto crecimiento. Esto requiere que un individuo esté organizado, estratégico y capaz de ejecutar iniciativas de alta calidad a través de la búsqueda dental. Se espera que apoye a los miembros del equipo junior, delegue cuando sea apropiado y contribuya a elevar tanto la calidad como la eficiencia de la ejecución en todo el departamento. Este papel también incluye poseer partes de las relaciones con proveedores, trabajar interfuncionalmente con socios externos para garantizar una alineación, calidad y entrega fluida. Colaborará con el líder del equipo SEO para identificar áreas de mejora de procesos y desempeñar un papel activo en sistemas de escalado que respalden el crecimiento en cientos de clientes. El especialista senior en SEO lidera las relaciones orientadas al cliente - gestionando dinámicas estratégicas complejas y creando estrategias personalizadas basadas en resultados. A diferencia de las funciones internas de SEO, que se centran en una sola marca, este puesto requiere la capacidad de priorizar una cartera grande y diversa, solucionar desafíos de rendimiento y habilidades ágiles a medida que evolucionan las tendencias de la industria. Debes estar cómodo navegando por la ambigüedad, tomando iniciativa y trabajando en colaboración a través de las cuentas web, contenido, medios pagados y socios externos para discutir el rendimiento, estrategia y escalaciones. FUNCCIONES ESENTIALAS: Desarrollar y ejecutar Estrategias SEO Desarrollo e implementación de estrategias de SEO escalables basadas en resultados que impulsan el crecimiento en una amplia y diversa cartera de clientes dentales. Comunicación & Estrategia del cliente Servir como experto principal en SEO para cuentas locales, liderando las comunicaciones con los clientes mediante correo electrónico y llamadas para hablar sobre desempeño, estratégicas y escalas. Vendedor/Partner Colaboración GAACTIVO AYUDA EN GERGANTE DE CLIENTOS SEO al proporcionar comentarios, alinear entregables con estándares internos, y identificar mejoras de proceso. Debería ser una personalidad hambrienta y desagradable con una actitud positiva y un objetivo de entrega. Trabajar en la industria del servicio al cliente puede significar ir más allá, y necesitamos a alguien que siempre esté dispuesto a ponerse a la altura para nuestros clientes y se esfuerce por presentar un trabajo hermoso que supere las expectativas de los clientes. Alguien que sea detallado y organizado, impulsado y muestra vigor y está listo para jugar cada día. Confianza, auto-disciplina y una mente curiosa congenial son cosas que amamos y admiramos. CALIFICACIONES MINIMUM: 4+ años de experiencia en SEO en un entorno de agencia gestionando el SEO para múltiples clientes. Conocimiento técnico del SEO experto, incluidas las auditorías de sitios, la marcación de esquemas y el SEO local. 2 + año de experiencia administrando recursos, incluyendo asesoramiento a miembros del equipo junior, supervisión de entregas, delegación de trabajo entre equipos internos y colaboración con proveedores o contratistas externos para garantizar una salida y alineación consistentes Proficiencia avanzada con herramientas de SEO, como Google Search Console, Google Analytics 4, SEMrush, Ahrefs WordPress, Screaming Frog y Agencia Analytics. Experiencia en SEO local, incluida optimización de perfiles comerciales de Google, gestión de citas y estrategias de ubicación competitivas.