Vice President, Paid Media and SEO Job at Newfold Digital in Staten Island

divh2Vice President, Paid Media And SEO/h2pAt Bluehost, were not just building websiteswere shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth./ppAs a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online. With a global portfolio of brands and millions of users worldwide, were entering a bold new phase of transformationdriven by people, technology, and ambition./ppThe Vice President, Paid Media and SEO will lead Bluehosts performance marketing strategy and programs to drive high-quality acquisition, revenue growth, and customer lifetime value. This leader will own paid search, display, programmatic, organic search, SEO, and emerging digital channelsbuilding a performance engine that scales efficiently across geographies and products./ppThis role requires deep channel expertise, analytical precision and creative agility to translate business goals into scalable performance programs, guide multimillion-dollar investments with confidence and focus on results, and inspire a team that thrives on experimentation, efficiency, and impact./ppPerformance Marketing Leadership/pulliLead all paid media channels (Search, Display, Video, Social) and SEO across multiple offerings and relevant markets./liliDefine and manage a multi-million $ annual media budget with focus on MRR, Spend/MRR, and MER efficiency./liliDevelop full-funnel acquisition strategiesfrom awareness to conversion to expansionoptimizing for growth and LTV./liliDrive experimentation frameworks for bidding, creative testing, and audience segmentation powered by AI and automation./li/ulpSEO and Organic Growth/pulliOversee global SEO strategy including technical foundations, on-page, and content-led initiatives to maximize organic visibility and non-paid growth./liliBuild scalable programmatic SEO initiatives tied to product and category expansion./liliGrow high-intent traffic and optimize conversion paths through data-backed insights, new tools and content innovation./liliPartner with Web and Cart teams to ensure web experience, site architecture, and landing pages are optimized for both performance and experience./li/ulpAnalytics, Attribution Optimization/pulliBe the owner for the single source of truth for paid and organic performance dashboards, layered on systems like GA4, Adobe, SFDC etc./liliPartner with other Marketing teams and Finance to refine attribution models and inform spend reallocation decisions./liliDrive automation through AI bidding, predictive LTV models, and real-time performance reporting./li/ulpTeam Cross-Functional Leadership/pulliLead and mentor a global team of paid media and SEO professionals (in-house + agency)./liliPartner with Product Marketing, Lifecycle, and Brand teams to ensure unified messaging and optimized journeys./liliCollaborate with Finance and Strategy to ensure performance plans align with quarterly targets and Rule of 40 principles./li/ulpWho you are and what youll need to succeed/pulliExtensive Experience: Typically, 1015 years in digital marketing, with a significant portion in leadership roles overseeing SEO and paid media strategies./liliTechnical Stack and Analytical Expertise: Proficiency in harnessing new-age AI platforms and analytics platforms (e.g., Google Analytics, SEMrush, Adobe stack, Ahrefs) to derive insights and inform strategy./liliLeadership Qualities: Strong leadership and team management skills, with the ability to inspire and guide diverse teams toward achieving common goals./liliStrategic Thinking: Ability to develop long-term strategies that align with business objectives and adapt to changing market conditions, and evolving technologies with AI capabilities./liliCommunication Skills: Excellent verbal and written communication skills to effectively collaborate with internal teams and external stakeholders./li/ulpPreferred Qualifications/pulliExperience in the web hosting or SaaS industry./liliFamiliarity with Bluehosts product offerings and customer base./liliProven track record of scaling digital marketing initiatives in a high-growth environment./li/ulpWhy youll love us/pulliWork-life balance. Our work is thrilling and meaningful, but we know balance is key to living well./liliWe celebrate one anothers differences. Were proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with employees globally./liliWe care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/ADD/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!/liliWhere can we take you? Were fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!/li/ul/div