Marketing Manager Assistant Paid Internship

*Job Overview*
Entrepreneurial Company with passionate owner and a long track record of success in many ventures is looking to hire an intern to assist our marketing manager. This job is marketing, getting our name out there, and getting new customers.

The ideal candidate must have a marketing degree and/or a minimum of 2 years' experience doing marketing with a heavy focus on social media awareness and promotions. Candidate must also be organized, professional and be communicative. Bilingual is a plus.

Some experience in most of the items listed is important.

Responsibilities

*a. Connecting the business goal and strategy with the web, realistically*

i. Overall strategies of marketing (not just the tactical ability to do most of the items below)

*b. Facebook, including paid campaigns and reels*

i. What is your experience with Facebook Business Suite or Meta Business Manager?

ii. Have you run dedicated paid ad campaigns before? Boosted posts vs Ads Manager

iii. Do you know how to use different campaign objectives? Target by audience, retarget, lead generation, create custom/lookalike audiences?

iv. What is your experience with Facebook reels? Do you produce the content or just post it once it’s provided to you?

v. How are you using Facebook groups and community chats?

*c. Instagram*

i. What is your experience with reels, highlights, stories, and overall content?

ii. Do you manage content calendars or how do you curate your content? What is your posting strategy?

iii. How do you measure/track campaign performance and success?

iv. How are you using hashtags and geotags? How often do you update your hashtag list? (keywords)

v. Are you scheduling or manually posting? If scheduling, what platforms are you using and do you feel those platforms affect the algorithm?

*d. TikTok*

i. For editing and video creating - what programs/apps are you using? How time consuming are they?

ii. How do you know what’s trending for the specific business, reaching target audience, hashtags, geotags? - How are you using them?

iii. What is your experience with graveyard accounts, new accounts and building a following? How do you keep the audience engaged and growing?

*e. Pinterest*

i. Are you repurposing pins or creating new ones?

ii. How are you using pins for blog or website traffic/backlinks?

iii. Do you understand the use of backlinks and driving website traffic?

iv. How does this account play into keyword optimization?

*f. LinkedIn*

i. Do you use LinkedIn for personal purposes or do you manage business pages?

ii. What is your experience with Lead Generation, B2B Content, and ads?

iii. What is your experience with B2B and B2C content?

iv. Are you familiar with publishing LinkedIn articles and newsletters?

*g. Html work*

i. Have you ever made edits to a website before? Are you familiar with coding such as html, css and js?

ii. What systems are you familiar with/have you used before: WordPress, shoplifty, wix, squarespace?

iii. Have you built landing pages or microsites before?

iv. How do you create website content? Keywords? Backlinks etc

v. What SEO optimization experience and skills do you have?

vi. Are you familiar with press releases, proper formatting, and such?

*h. Art skills, including adobe or other art applications*

i. Including design for print as well as web

ii. What tools are you using to create graphics and assets?

iii. Are you comfortable with designing for both print and digital?

iv. Do you use file setup for print such as bleeds, CMYK, high-resolution exports, vector files etc?

v. What graphic design software and experience do you have?

vi. Video production and editing - what experience do you have with short-form video editing

1. Are you shooting and editing yourself or just editing?

2. Are you the actor in the video or who are you filming/creating content with?

*i. Bulk email programs*

i. What platforms have you used/are familiar with? Mailchimp, Klaviyo, Constant Contact etc

ii. Can you design templates, segment audiences and review analytics?

iii. What is your experience with automated flows: welcome series, site abandonment etc

iv. Experience with managing audience and contacts

*j. Reviews and comments for most of the above*

i. Are you familiar with best practices for responding to Google, Yelp, TripAdvisor, and FB reviews? How frequently are you responding to reviews?

ii. Do you know how to report inappropriate content or fake reviews?

iii. Have you ever managed review generation campaigns?

iv. How often are you responding to reviews, comments, and DMs? Do you know how to set up away hours?

v. How comfortable are you with setting up new entity pages and having them SEO friendly?

*k. Video production and editing, mostly for TikTok*

i. Cost association

ii. Time allocated

iii. Content management

*l. Interactions with Google, TikTok, Facebook*

i. Resolving issues

ii. Rules broken, lessons learned

iii. Bad or inappropriate reviews or comments

p. Event management

i. Ticket services

ii. Event planning

*m. Do you know how to interpret basic performance analytics (reach, engagement, CTR)? (and other misc. items)*

i. How do you track campaigns, success, growth, and target audience?

ii. Do you measure success by leads generated, social media growth or how?

iii. Quality lead vs being viral and not reaching campaign goal

iv. How do you define goals and campaign objectives

v. Experience with metrics

vi. What is your process for repurposing content across platforms?

vii. How do you manage or prioritize multiple brand voices at once?

viii. How do you use threads? Personal or brand strategy? How do you measure your success with engagement or content formatting?

*n. SEO & web sites*

i. Experience with word press

ii. keywords-do you know how to find the best keywords for a site, campaign? what tools do you use? process to create keyword list

iii. do they know how to do linking on pages in website? how many links, how many words on the page?

iv. If adding pics do they know to use alt tags with the keywords

All the experience and skills aren’t necessary, but more is better. A strong work ethic and desire to learn these valuable skills is a must. We test for excel and internet skills, as well as other skills.

Job Type: Full-time

Pay: $29,000.00 - $40,000.00 per year

Benefits:
* Health insurance
* Paid time off
* Parental leave

Work Location: In person