Social Media Marketing Specialist Job at BaRupOn LLC in Irvine

BaRupOn is a dynamic digital platform focused on connecting government contractors with valuable resources, insights, and opportunities. As we expand our digital footprint, we are seeking a talented and creative Social Media Marketing Specialist to help us grow our brand presence, engage our audience, and drive traffic and conversions across all social media channels.

Key Responsibilities

Develop and execute a comprehensive social media strategy aligned with company goals and brand identity.

Manage and grow BaRupOn's presence across platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.).

Create engaging and high-quality content including graphics, short videos, infographics, and written posts.

Plan and manage a content calendar, ensuring timely and consistent posting.

Monitor analytics, track key performance metrics, and optimize content based on data insights.

Engage with followers, respond to comments/messages, and build community relationships.

Collaborate with internal teams (e.g., SEO, content, partnerships) to support campaigns and lead generation.

Stay updated on industry trends and emerging platforms/tools.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.

2+ years of experience managing social media for a brand or agency.

Strong writing, editing, and communication skills.

Proficiency with social media tools (e.g., Hootsuite, Buffer, Meta Business Suite).

Basic design skills (Canva, Adobe Creative Suite is a plus).

Experience with paid social campaigns is a bonus.

What We Offer

Opportunity to be part of a mission-driven, growing company.

Creative freedom and support for innovative ideas.

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