TP-Link Systems Inc.
Senior Specialist of Market Insight
TP-Link Systems Inc., Irvine, California, United States, 92713
Base Pay Range
$85,000.00/yr - $130,000.00/yr
About Us Headquartered in the United States, TP‑Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP‑Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP‑Link Systems Inc, we are committed to crafting dependable, high‑performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview The Senior Specialist, Marketing & Consumer Insights will support marketing decision‑making by delivering actionable insights on industry trends, customer behavior, and marketing effectiveness. This role focuses on analyzing internal and external data, building dashboards and reports, and translating findings into clear insights that help marketing teams evaluate performance, refine messaging, and prioritize investments. The ideal candidate is analytically strong, detail‑oriented, and comfortable working with imperfect, multi‑source data in a fast‑paced consumer electronics environment.
Key Responsibilities
Track, synthesize, and interpret industry trends, category dynamics, and third‑party market data to inform marketing strategy and positioning
Identify, evaluate, and leverage external data sources and market reports to support planning, forecasting, and competitive understanding
Design and conduct customer research and analysis, including surveys, segmentation, and behavioral insights, to understand purchase drivers and brand perception
Evaluate the impact of marketing activities across channels on outcomes such as sales, search demand, clicks, brand awareness, consideration, and brand image
Perform directional marketing measurement analyses (e.g., correlation, pre/post, exposed vs unexposed comparisons) to assess effectiveness
Build and maintain dashboards and recurring reports tracking key marketing and brand KPIs
Synthesize data into clear insights and recommendations for marketing and product marketing stakeholders
Partner cross‑functionally with Product and Sales teams to source relevant data, align on definitions, and deliver insights that inform product decisions, go‑to‑market strategy, and marketing effectiveness
Requirements Qualifications
5+ years of experience in marketing insights, consumer insights, market intelligence, or related roles within consumer electronics or consumer technology
Strong experience working with industry data, market reports, and third‑party research providers
Hands‑on experience analyzing customer survey data and behavioral data to inform marketing strategy
Ability to evaluate marketing effectiveness across channels, including impact on sales, search, engagement, and brand metrics
Strong analytical skills with proficiency working in Excel/Google Sheets, BI tools, and multi‑source datasets
Experience creating dashboards and reports while maintaining a strong focus on insights and implications
Comfort working with imperfect data and clearly communicating assumptions and limitations
Excellent communication skills with the ability to present insights to non‑technical stakeholders
Benefits
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi‑annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team‑building events
Free lunch Friday
At TP‑Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth‑oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP‑Link Systems Inc.
Please, no third‑party agency inquiries, and we are unable to offer visa sponsorships at this time.
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About Us Headquartered in the United States, TP‑Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP‑Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP‑Link Systems Inc, we are committed to crafting dependable, high‑performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview The Senior Specialist, Marketing & Consumer Insights will support marketing decision‑making by delivering actionable insights on industry trends, customer behavior, and marketing effectiveness. This role focuses on analyzing internal and external data, building dashboards and reports, and translating findings into clear insights that help marketing teams evaluate performance, refine messaging, and prioritize investments. The ideal candidate is analytically strong, detail‑oriented, and comfortable working with imperfect, multi‑source data in a fast‑paced consumer electronics environment.
Key Responsibilities
Track, synthesize, and interpret industry trends, category dynamics, and third‑party market data to inform marketing strategy and positioning
Identify, evaluate, and leverage external data sources and market reports to support planning, forecasting, and competitive understanding
Design and conduct customer research and analysis, including surveys, segmentation, and behavioral insights, to understand purchase drivers and brand perception
Evaluate the impact of marketing activities across channels on outcomes such as sales, search demand, clicks, brand awareness, consideration, and brand image
Perform directional marketing measurement analyses (e.g., correlation, pre/post, exposed vs unexposed comparisons) to assess effectiveness
Build and maintain dashboards and recurring reports tracking key marketing and brand KPIs
Synthesize data into clear insights and recommendations for marketing and product marketing stakeholders
Partner cross‑functionally with Product and Sales teams to source relevant data, align on definitions, and deliver insights that inform product decisions, go‑to‑market strategy, and marketing effectiveness
Requirements Qualifications
5+ years of experience in marketing insights, consumer insights, market intelligence, or related roles within consumer electronics or consumer technology
Strong experience working with industry data, market reports, and third‑party research providers
Hands‑on experience analyzing customer survey data and behavioral data to inform marketing strategy
Ability to evaluate marketing effectiveness across channels, including impact on sales, search, engagement, and brand metrics
Strong analytical skills with proficiency working in Excel/Google Sheets, BI tools, and multi‑source datasets
Experience creating dashboards and reports while maintaining a strong focus on insights and implications
Comfort working with imperfect data and clearly communicating assumptions and limitations
Excellent communication skills with the ability to present insights to non‑technical stakeholders
Benefits
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi‑annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team‑building events
Free lunch Friday
At TP‑Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth‑oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP‑Link Systems Inc.
Please, no third‑party agency inquiries, and we are unable to offer visa sponsorships at this time.
#J-18808-Ljbffr