Cadillac Area Visitors Bureau
Marketing Communications Coordinator
Cadillac Area Visitors Bureau, Cadillac, Michigan, United States, 49601
Location
In-office, Downtown Cadillac, Michigan
Organization Overview The Cadillac Area Visitors Bureau (CAVB) is a 501(c)(6) destination marketing organization dedicated to driving tourism and overnight visitation to the Cadillac area. Through strategic marketing, partnerships, and storytelling, CAVB works to attract visitors, support lodging partners fill rooms, celebrate local businesses, and strengthen the regional economy. The organization promotes the area’s outdoor recreation, events, group travel, and year-round experiences to position Cadillac as a compelling destination for leisure and group travelers.
Position Overview The Cadillac Area Visitors Bureau is seeking a detail-oriented and creative Marketing & Communications Coordinator to support the execution of marketing and communications initiatives that position the greater Cadillac area as a premier destination for outdoor recreation, overnight getaways, and group travel.
This is a junior-level, full-time, in-person position based in CAVB’s downtown Cadillac office. The Marketing & Communications Coordinator plays a key role in managing day-to-day marketing activities across paid, earned, and owned channels. The position works closely with internal staff, third-party agencies, media partners, and destination stakeholders.
The ideal candidate is organized, collaborative, and eager to grow within the tourism and destination marketing field. While not required, candidates with experience in tourism, hospitality, recreation, restaurants, or retail are encouraged to apply.
Why This Role Matters Tourism is a key economic driver for the Cadillac area, supporting local businesses, jobs, and community vitality. The Marketing & Communications Coordinator plays a direct role in shaping how the destination is seen by potential visitors located within the organization’s target markets. From website content and social media to media outreach and email marketing, this position helps turn awareness into overnight stays. The work produced in this role directly supports local economic impact by increasing visitation, extending length of stay, and strengthening Cadillac’s visibility as a year-round destination.
Key Responsibilities Marketing & Digital Content
Maintain and update content across CAVB website properties
Develop and manage a monthly content calendar to ensure timely deployment of creative assets
Draft, schedule, and publish social media content across multiple platforms
Support media relations efforts including drafting press releases and media alerts
Maintain a digital press room and media asset library
Assist with photography and videography, including basic editing and coordination with external vendors
Coordinate with CAVB’s agency partners on campaign development and execution
Brand Management & Graphic Design
Maintain a strong working knowledge of CAVB brand guidelines and messaging
Ensure brand consistency across all marketing and communications materials
Design and produce marketing collateral using Canva and Adobe Creative Suite
Support destination marketing initiatives that drive overnight visitation
Communications & Public Relations
Support email marketing efforts including content development, layout, and deployment using HubSpot
Lead the content, design, and layout of CAVB’s eNewsletters
Assist with media outreach and coordination of familiarization (FAM) tours
Draft press releases and other media announcements
Support strategic communications initiatives, as needed
Qualifications Education
Associate degree or higher in marketing, communications, journalism, graphic design, hospitality, or tourism
Equivalent professional experience will be considered
Experience
One to three years of relevant experience preferred
Desired Skills & Competencies
Excellent written and verbal communication skills
Strong attention to detail with the ability to manage multiple priorities
Creative, self-motivated, and highly organized
Strong time management and project coordination skills
Professional demeanor with strong interpersonal skills
Proficiency in Microsoft Word, Excel, and PowerPoint
Proficiency in Canva and Adobe Creative Suite including Photoshop, InDesign, and Illustrator
Experience designing for both print and digital platforms
Familiarity with social media platforms including Facebook, Instagram, X, YouTube, and Google Analytics
Ability to build and maintain effective working relationships with partners and stakeholders
Ability to work collaboratively across teams and adapt to changing priorities
Physical Requirements
Ability to sit for extended periods
Frequent use of standard office equipment
Ability to communicate verbally and in writing
Occasional walking and regional travel by car
This is a full-time, in-office position requiring five days per week on-site in downtown Cadillac, Michigan. Occasional travel within the region to partner locations and events may be required.
Salary: Based on Experience
This position is salaried and eligible for full-time employee benefits
Professional development, mentorship, and training opportunities are available to support career growth and skill development
How to Apply Send your resume and cover letter tohr@cadillacmichigan.comfor consideration. Please note that due to the volume of applications, we are unable to respond to individual inquiries or provide application status updates. Only candidates selected for interviews will be contacted.
Employment This job description outlines the general nature and level of work and is not intended to be an exhaustive list of all responsibilities. The Cadillac Area Visitors Bureau reserves the right to modify, add, or remove duties at the discretion of the Executive Director. This position is classified as at-will employment in accordance with applicable law.
The Cadillac Area Visitors Bureau is an equal opportunity employer. CAVB does not discriminate against any person in any matter related to employment based on race, sex, religion, color, national origin, age, disability, veteran’s status, citizenship or any other legally protected class.
#J-18808-Ljbffr
Organization Overview The Cadillac Area Visitors Bureau (CAVB) is a 501(c)(6) destination marketing organization dedicated to driving tourism and overnight visitation to the Cadillac area. Through strategic marketing, partnerships, and storytelling, CAVB works to attract visitors, support lodging partners fill rooms, celebrate local businesses, and strengthen the regional economy. The organization promotes the area’s outdoor recreation, events, group travel, and year-round experiences to position Cadillac as a compelling destination for leisure and group travelers.
Position Overview The Cadillac Area Visitors Bureau is seeking a detail-oriented and creative Marketing & Communications Coordinator to support the execution of marketing and communications initiatives that position the greater Cadillac area as a premier destination for outdoor recreation, overnight getaways, and group travel.
This is a junior-level, full-time, in-person position based in CAVB’s downtown Cadillac office. The Marketing & Communications Coordinator plays a key role in managing day-to-day marketing activities across paid, earned, and owned channels. The position works closely with internal staff, third-party agencies, media partners, and destination stakeholders.
The ideal candidate is organized, collaborative, and eager to grow within the tourism and destination marketing field. While not required, candidates with experience in tourism, hospitality, recreation, restaurants, or retail are encouraged to apply.
Why This Role Matters Tourism is a key economic driver for the Cadillac area, supporting local businesses, jobs, and community vitality. The Marketing & Communications Coordinator plays a direct role in shaping how the destination is seen by potential visitors located within the organization’s target markets. From website content and social media to media outreach and email marketing, this position helps turn awareness into overnight stays. The work produced in this role directly supports local economic impact by increasing visitation, extending length of stay, and strengthening Cadillac’s visibility as a year-round destination.
Key Responsibilities Marketing & Digital Content
Maintain and update content across CAVB website properties
Develop and manage a monthly content calendar to ensure timely deployment of creative assets
Draft, schedule, and publish social media content across multiple platforms
Support media relations efforts including drafting press releases and media alerts
Maintain a digital press room and media asset library
Assist with photography and videography, including basic editing and coordination with external vendors
Coordinate with CAVB’s agency partners on campaign development and execution
Brand Management & Graphic Design
Maintain a strong working knowledge of CAVB brand guidelines and messaging
Ensure brand consistency across all marketing and communications materials
Design and produce marketing collateral using Canva and Adobe Creative Suite
Support destination marketing initiatives that drive overnight visitation
Communications & Public Relations
Support email marketing efforts including content development, layout, and deployment using HubSpot
Lead the content, design, and layout of CAVB’s eNewsletters
Assist with media outreach and coordination of familiarization (FAM) tours
Draft press releases and other media announcements
Support strategic communications initiatives, as needed
Qualifications Education
Associate degree or higher in marketing, communications, journalism, graphic design, hospitality, or tourism
Equivalent professional experience will be considered
Experience
One to three years of relevant experience preferred
Desired Skills & Competencies
Excellent written and verbal communication skills
Strong attention to detail with the ability to manage multiple priorities
Creative, self-motivated, and highly organized
Strong time management and project coordination skills
Professional demeanor with strong interpersonal skills
Proficiency in Microsoft Word, Excel, and PowerPoint
Proficiency in Canva and Adobe Creative Suite including Photoshop, InDesign, and Illustrator
Experience designing for both print and digital platforms
Familiarity with social media platforms including Facebook, Instagram, X, YouTube, and Google Analytics
Ability to build and maintain effective working relationships with partners and stakeholders
Ability to work collaboratively across teams and adapt to changing priorities
Physical Requirements
Ability to sit for extended periods
Frequent use of standard office equipment
Ability to communicate verbally and in writing
Occasional walking and regional travel by car
This is a full-time, in-office position requiring five days per week on-site in downtown Cadillac, Michigan. Occasional travel within the region to partner locations and events may be required.
Salary: Based on Experience
This position is salaried and eligible for full-time employee benefits
Professional development, mentorship, and training opportunities are available to support career growth and skill development
How to Apply Send your resume and cover letter tohr@cadillacmichigan.comfor consideration. Please note that due to the volume of applications, we are unable to respond to individual inquiries or provide application status updates. Only candidates selected for interviews will be contacted.
Employment This job description outlines the general nature and level of work and is not intended to be an exhaustive list of all responsibilities. The Cadillac Area Visitors Bureau reserves the right to modify, add, or remove duties at the discretion of the Executive Director. This position is classified as at-will employment in accordance with applicable law.
The Cadillac Area Visitors Bureau is an equal opportunity employer. CAVB does not discriminate against any person in any matter related to employment based on race, sex, religion, color, national origin, age, disability, veteran’s status, citizenship or any other legally protected class.
#J-18808-Ljbffr