San Marcos Consolidated ISD
Job Title:
Communications Specialist
Exemption Status:
Exempt
Reports to:
Chief Communications & Information Officer
January 2026
Dept./School:
Public Information Office
Primary Purpose:
Promote positive public relations between the school district and community in cooperation with the Chief of Communications. Prepare and provide information to the public about the activities, goals, and policies of the school district. Distribute pertinent information about the district and its activities to employees.
Qualifications Education/Certification:
Bachelor’s degree in journalism, communications-Team, public relations, or related field, preferred.
Special Knowledge/Skills:
Excellent public relations, organizational, communication, and interpersonal skills
Ability to speak effectively before groups of employees, parents, or the public
Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external to the district
Thorough knowledge of media relations and public relations functions
Ability to use software to develop spreadsheets, perform data analysis, and do word processing
Familiar with Adobe Suite, Microsoft applications; plus able to adapt and learn new software, required
Ability to operate, maintain, troubleshoot, and perform repairs to audio and video equipment
Experience/Other Requirements:
Experience in communications includes digital photography, audio‑visual equipment, computers, writing, desktop publishing, and public relations.
Personal cell phones and vehicles are required to handle district‑related business, including after‑hours.
Major Responsibilities and Duties
Assist with production continue publication, and distribution of district publications and news releases.
Ensure that public information activities contribute to the attainment of district goals and objectives.
Take photographs/video for district publications, presentations, and displays. Record meetings or programs (both video and audio) throughout the district.
Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.
Act as writer'" + "EDITOR of stories for newsletter, website, external publications, social media, and more.
Provide administrative assistance to the Chief of Communications and Technology.
Contribute to the District website.
Be able to attend events and meetings outside of normal work hours, such as Board Meetings, public hearings, school and District events with reliable transportation.
Assist in the coordination of District events.
Perform additional duties and accept other responsibilities as may be assigned including special events.
Present, educate and schedule information sessions to assist and support parents and/or community.
Develop and publicize reports related to the performance of the district and articulate district goals and objectives.
Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
Compile, maintain, and file all reports, records, and other documents as required.
Follow district safety protocols and emergency procedures.
Supervisory ResponsibilitiesNone EQUIPMENT USED Tools/Equipment Used: Standard office equipment including personal computer and peripherals; video camera, digital camera, video software.
WORKING номи Conditions Mental Demands Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Ability to communicate effectively (verbal and written); ability to prioritize and handle a variety of duties simultaneously; ability to maintain emotional control; occasional prolonged and irregular hours.
Physical Demands/Environmental Factors Repetitive hand motions; prolonged sitting and computer use; moderate lifting; work with frequent interruptions; may work prolonged or irregular hours; frequent district-wide and statewide travel.
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list Mérall of responsibilities, duties, and skills that may be required.
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Communications Specialist
Exemption Status:
Exempt
Reports to:
Chief Communications & Information Officer
January 2026
Dept./School:
Public Information Office
Primary Purpose:
Promote positive public relations between the school district and community in cooperation with the Chief of Communications. Prepare and provide information to the public about the activities, goals, and policies of the school district. Distribute pertinent information about the district and its activities to employees.
Qualifications Education/Certification:
Bachelor’s degree in journalism, communications-Team, public relations, or related field, preferred.
Special Knowledge/Skills:
Excellent public relations, organizational, communication, and interpersonal skills
Ability to speak effectively before groups of employees, parents, or the public
Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external to the district
Thorough knowledge of media relations and public relations functions
Ability to use software to develop spreadsheets, perform data analysis, and do word processing
Familiar with Adobe Suite, Microsoft applications; plus able to adapt and learn new software, required
Ability to operate, maintain, troubleshoot, and perform repairs to audio and video equipment
Experience/Other Requirements:
Experience in communications includes digital photography, audio‑visual equipment, computers, writing, desktop publishing, and public relations.
Personal cell phones and vehicles are required to handle district‑related business, including after‑hours.
Major Responsibilities and Duties
Assist with production continue publication, and distribution of district publications and news releases.
Ensure that public information activities contribute to the attainment of district goals and objectives.
Take photographs/video for district publications, presentations, and displays. Record meetings or programs (both video and audio) throughout the district.
Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.
Act as writer'" + "EDITOR of stories for newsletter, website, external publications, social media, and more.
Provide administrative assistance to the Chief of Communications and Technology.
Contribute to the District website.
Be able to attend events and meetings outside of normal work hours, such as Board Meetings, public hearings, school and District events with reliable transportation.
Assist in the coordination of District events.
Perform additional duties and accept other responsibilities as may be assigned including special events.
Present, educate and schedule information sessions to assist and support parents and/or community.
Develop and publicize reports related to the performance of the district and articulate district goals and objectives.
Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
Compile, maintain, and file all reports, records, and other documents as required.
Follow district safety protocols and emergency procedures.
Supervisory ResponsibilitiesNone EQUIPMENT USED Tools/Equipment Used: Standard office equipment including personal computer and peripherals; video camera, digital camera, video software.
WORKING номи Conditions Mental Demands Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Ability to communicate effectively (verbal and written); ability to prioritize and handle a variety of duties simultaneously; ability to maintain emotional control; occasional prolonged and irregular hours.
Physical Demands/Environmental Factors Repetitive hand motions; prolonged sitting and computer use; moderate lifting; work with frequent interruptions; may work prolonged or irregular hours; frequent district-wide and statewide travel.
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list Mérall of responsibilities, duties, and skills that may be required.
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