Senior Paid Ads & Performance Marketing Specialist (HNWI | Education | USA) Job

Senior Paid Ads & Performance Marketing Specialist (HNWI | Education | USA)

Location: Remote / Hybrid

Employment Type: Full-Time or Contract-to-Hire

About Masterminds Academy

Masterminds Academy is an elite, neuroscience‑driven education group operating premium Early Learning Centres and micro‑schools in Dubai, with expansion into the United States.

We serve high-net-worth and ultra‑high-net-worth families, corporate executives, and global professionals seeking a highly bespoke, outcome‑driven education for their children.

We are seeking a senior‑level Paid Ads expert who can own the entire performance marketing ecosystem end-to-end — from traffic acquisition to CRM integration, optimisation, and measurable enrollments.

This is not a media buyer role.

This is a 360° performance ownership role.

Role Overview (Critical Read)

You will be fully responsible fordesigning, launching, integrating, optimising, and scaling paid acquisition campaignsacrossGoogle, Meta (Facebook & Instagram), and other platforms such as TikTok, LinkedIn,targetingHNWI parents in the USA.

A core requirement of this role is hands‑on experience integrating paid ads with Zoho CRM and Webflow‑based websites to ensure clean attribution, accurate lead tracking, and full‑funnel visibility from click to enrollment.

Key Responsibilities

• Own and manage Google Ads and Meta Ads end-to-end.
• Design high‑intent search, retargeting, and audience‑based campaigns for premium education services.
• Build and manage ultra‑niche HNWI targeting (income proxies, geographies, behaviours, interests, life stages).
• Implement and continuously refine retargeting, lookalike, and audience segmentation strategies.

Landing Pages, Webflow & Conversion Assets (Mandatory Skill)

• Design, structure, and optimise high‑converting landing pages built on Webflow.
• Define page architecture, headlines, messaging hierarchy, CTAs, form logic, and trust signals.
• Implement or oversee Webflow forms, custom forms, and tracking scripts for paid traffic.
• Ensure seamless handoff of leads from Webflow into Zoho CRM with correct field mapping and source attribution.
• Own A/B testing of landing pages, messaging, offers, and form structures.
• Configure and manage Zoho CRM integrations for paid ads lead capture.
• Set up and maintain:
  • UTM structures
  • Lead source and campaign mapping
  • Work closely with admissions teams to improve lead quality, speed‑to‑lead, and conversion rates.
• Develop or direct production of ad creatives (static, carousel, short‑form video).
• Test angles relevant to education & HNWI psychology (outcomes, exclusivity, class size, neuroscience, future pathways).
• Maintain a structured creative testing roadmap with learnings documented.

Analytics, Optimisation & Revenue Attribution

• Implement and validate conversion tracking, pixels, events, and CRM attribution.
• Track and optimise based on:
  • Lead‑to‑tour conversion
  • Revenue generated vs spend
• Produce clear, operator‑level performance reports tied to real outcomes, not vanity metrics.

Mandatory Experience & Qualifications (Non‑Negotiable)

• 3–5+ years of senior‑level paid ads management (Google, Meta, TikTok, etc.).
• Proven experience integrating paid ads with Zoho CRM (lead capture, attribution, pipeline tracking).
• Hands‑on experience working with Webflow websites for paid traffic and landing pages.
• Direct experience with premium preschools, kindergartens, or schools.
• Demonstrated success in the US market.
• Proven ability to generate and convert HNWI leads for high‑ticket services.
• Ability to own campaigns end-to-end without external dependencies.
• Fluent English (written and spoken).

Applications without the following will not be reviewed

• Google Ads & Meta Ads reports showing:
  • Impressions
  • Leads generated
  • Conversion rates
  • Revenue generated (where applicable)
• Ticket size of the product or service sold.
• Landing pages developed on Webflow (screenshots or live links).
• Brief explanations of:
  • Campaign purpose
  • A/B tests conducted
  • What worked best specifically for education audiences

How to Apply

Send the following to rahim.rahimov@masterminds.ae

Subject: Senior Paid Ads & Performance Specialist – HNWI Education

Include:

• CV / Resume
• Short case study of a successful education or high‑ticket campaign

Only candidates who meet all mandatory criteria will be contacted.