Lead Video Copywriter Job at Launch Potato in New Haven

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success. Why Join Us? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers. Compensation $110,000 - $135,000 per year Must Have 4–6 years of performance marketing copywriting experience, with a strong portfolio of high‑performing ads across paid social, search, and programmatic 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing Strong analytical mindset with the ability to interpret campaign data and optimize based on insights High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube Experience 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity Your Role Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning. Outcomes Brand Strategy & Creative Excellence Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance Copywriting Leadership in Performance Marketing Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments Innovation & Opportunity Sourcing Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue Video Scriptwriting & Compliance Alignment Lead the development of compelling video scripts that drive performance and meet compliance standards Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements Team & Resource Management Manage a network of freelance writers and collaborators, ensuring high throughput and quality control Own the budget and resource allocation for writing support while maximizing ROI Build systems, workflows, and training resources to improve creative operations and knowledge sharing Competencies Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high‑conversion creative. Analytical & Results‑Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making. Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance. Collaborative: Partners cross‑functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives. Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high‑performing copy strategies. Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success. Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments. Want to Accelerate Your Career? Apply Now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. U.S. Standard Demographic Questions We invite applicants to share their demographic background to identify areas of improvement in our hiring process. Participation in this survey is completely voluntary, and your responses are anonymous. Any information received will not affect hiring decisions or your candidacy for this role. How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select... #J-18808-Ljbffr In Summary: At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact . Must have 4–6 years of performance marketing copywriting experience, with a strong portfolio of high‑performing ads across paid social, search, and programmatic channels . Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits . En Español: Como Discovery and Conversion Company, nuestra misión es conectar a los consumidores con las marcas líderes del mundo a través de contenido y tecnología basadas en datos. Con sede en el sur de Florida con un equipo remoto que abarca más de 15 países, hemos construido una cultura de alto crecimiento y alto rendimiento donde la velocidad, propiedad e impacto medible impulsan el éxito. ¿Por qué unirte a nosotros? Resultados Estrategia de marca y excelencia creativa Propiciar la estrategia de redacción de marcas en todos los canales de medios pagados, asegurando una voz, búsqueda, visualización y posicionamiento programáticos consistentes Desarrollar, perfeccionar y orientar libros de reproducción que guien a las mensajerías de alto rendimiento centradas en la conversión Establecer estándares de calidad creativas para copias publicitarias, páginas de destino, CTAs y scripts de vídeo para impulsar un mayor desempeño del canal Copywriting Leadership in Performance Marketing Copiabilidad Liderazgo en el marketing de resultados Supervisar la velocidad y el rendimiento de la copia a través de canales sociales, buscadores, exhibiciones y programación coherentes Analizar regularmente los datos para identificar patrones de mensajería de mejor rendimiento y guiar optimizaciones continuas Compatibilizar o superar constantemente los criterios de referencia para las operaciones de copia, calidad e impacto sobre ROAS y CTR Conceptos de escritura de texto personalizados Asiguiendo normas de cumplimiento establecidas para las campañas claves de desarrollo de conocimientos básicos, crear sistemas de gestión de recursos humanos, desarrollando estrategias de información y capacidades para mejorar la capacidad de producción de contenidos y la red, así como fortalecer sus competencias y aumentar su alcance y mantener la competencia. Analitical & Results-Driven: Aplica análisis de datos para informar las iteraciones creativas, mejorando el rendimiento de la campaña a través de una toma de decisiones guiada por información. Excelencia Creativa: Demuestra habilidad excepcional para escribir en todos los formatos (anuncios, scripts, titulares, etc.) con atención a la claridad, tono y cumplimiento. Colaborativo: Socios interfuncionales con Compliance, Creative, Growth y Data para alinear la mensajería con objetivos empresariales. Proactive & Insightful: Identifica oportunidades de tendencias del mercado, retroalimentación de los consumidores y canaliza datos para informar estrategias de alto desempeño. Mentoría & Propiedad: Lidera eficazmente contribuyentes y autónomos mientras construye recursos escalables y sistemas para el éxito del equipo. Las tarifas de remuneración total se establecen según el salario más cercano al metro y varían en función de los niveles de empleo de lanzamiento. No discriminamos en base a raza, religión, color, origen nacional, género (incluyendo embarazo, parto o afecciones médicas relacionadas), orientación sexual, identidad de sexo, expresión de género, edad, estatus de veterano protegido, estado como individuo con una discapacidad u otras características legalmente protegidas aplicables. Preguntas demográficas estándar de los Estados Unidos Invitamos a los solicitantes a compartir su antecedente demográfico para identificar áreas de mejora en nuestro proceso de contratación. La participación en esta encuesta es completamente voluntaria y sus respuestas son anónimas. Cualquier información recibida no afectará las decisiones de reclutamiento ni su candidatura para este papel. ¿Cómo describiría su identidad del género?