Senior Manager, Customer Marketing Analytics

Senior Manager, Customer Marketing Analytics page is loaded## Senior Manager, Customer Marketing Analyticslocations: CT Sheltontime type: Full timeposted on: Posted Todayjob requisition id: JR1427**HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today.**The Senior Manager, Customer Marketing Analytics will help lead our efforts to measure and optimize our Existing Customer Management efforts including Retention and Cross-sell, across channels such as Email, Direct Mail, Outbound call and SMS. The role partners closely with leads across the Marketing and Sales organizations to identify and pursue growth opportunities, measure the impact of our efforts, and optimize our marketing investments.**Supervisory Responsibilities:**Analytics team**Duties/Responsibilities:*** Collaborate with team leads across the Marketing department to develop our near-term plans and long-term strategy for increasing the impact and efficiency of our existing customer management campaigns.* Build and deploy campaign target lists and audiences, both one-off and trigger based, including randomized/stratified control/holdout groups.* Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns* Support various Marketing teams’ analytic needs (developing and reading tests, implementing targeted campaigns, expanding to new channels/segments/vendors).* Utilize data and analytics to uncover insights and make data-driven recommendations.* Manage a team of analysts and provide guidance and support to drive results.* Present key insights and recommendations to senior stakeholders across the company* Engage with the Tech/Data/BI teams to develop data assets and enhance data infrastructure.* Engage with Data Science to develop analytical assets (predictive models, segmentations) to identify opportunities for growth and spend optimization.* Performs other related duties as assigned**Required Skills/Abilities:*** Bachelor's Degree in Data science, Business Analytics, Computer Science, Information Technology, or a related field.* 8+ years of experience leading marketing analytics initiatives across various channels (Digital Marketing, Email, Call, Direct Mail, SMS).* Deep knowledge of measurement methodologies for online marketing channels including attribution, funnel optimization, targeting and creative optimization.* Strong SQL skills for data manipulation, aggregation, and presentation.* Ability to design and implement dashboards and reporting systems supporting marketing campaigns using BI tools (Tableau, Looker, DOMO, etc.).* Experience designing and implementing various tests (A/B, multifactorial), developing control/holdout groups and measuring incremental performance.* Experience using predictive modeling, segmentation, and other advanced techniques to identify opportunities for growth and optimization* Strong data curiosity, analytical skills and problem-solving abilities. Proven ability in bringing structure to ambiguous problems and deriving insights from multiple data and information sources* Proven ability to communicate complex ideas, insights, and analytical proficiency into meaningful conclusions to internal and external stakeholders**Preferred Skills/Abilities:****Physical Requirements:*** Must be able to remain in a stationary position (e.g., sitting or standing) for extended periods of time, typically in a cubicle environment (constant noise, fluorescent overhead lighting)* Frequent use of a computer, dual monitors, keyboard, mouse, and other standard office equipment such as a telephone, copier, and printer.* Must be able to communicate effectively, including exchanging information in person, in writing, by telephone, email or video conferencing.* Visual and auditory acuity required to perform job duties effectively, including reading, writing, and interpreting information on screens or in print.* Hand dexterity, fine motor skills needed to operate a keyboard and mouse efficiently* Reach with hands and arms occasionally**For Hybrid Roles:*** Must be able to commute to an office setting as required, which may include walking short distances and navigating an office environment.* Occasionally moves about the office to access files, office machinery, and meet with others.**Equal Employment Opportunity (EEO) is a fundamental principle at HealthPlanOne, where employment is based upon personal capabilities and qualifications. HealthPlanOne does not discriminate because of actual or perceived sex, sexual orientation or preference, gender identity, gender, transgender, race, color, religion, national origin, creed, citizenship status, ancestry, age, marital status, pregnancy, childbirth or related medical conditions, medical conditions including genetic characteristics, mental or physical disability, military and veteran status, or any other protected characteristic as established by law. HealthPlanOne requires the necessary drug testing and background checks as part of our pre-employment practices. If you need assistance or an accommodation due to a disability, please contact us to request accommodation at ****Our Story**HPOne was started in 2006 with a singular vision: create custom sales, marketing and contact center solutions exclusively for the health and Medicare insurance products.Since our beginnings, HPOne has grown dramatically. We may be bigger in size, but our focus on optimizing health insurance consumer interactions has never been clearer. We have become one of the highest performing marketing, member acquisition and retention companies in the industry, the largest producer of exclusive Medicare leads, and have expanded into nine locations serving consumers seeking Medicare and health insurance in every state.Our mission continues to be finding the right plans that fit our customer's needs and supporting those customers through enrollment. Year after year we will remain available to customers to make sure they are still satisfied with their plans, or if life changes require new solutions for their healthcare.## **Our Culture**We are a fast-growing company in an industry that is rapidly changing. But a relentless focus on having the most qualified and engaged employees will never change.The HPOne environment encourages collaboration, transparency, open dialogue, and professional growth. Employees routinely describe HPOne as "welcoming," "innovative" and "motivational." We treat employees across the entire organization like trusted colleagues, regularly seeking broad input to design what we know to be the best operation in the industry.An entrepreneurial spirit is in our DNA. We require excellence in every task that we undertake. All contributions are valued and everyone on staff pitches in to create a culture where success is the standard and challenges are seen as an opportunity to learn and grow.Every employee - from agents to programmers and senior management - is aligned around the central objective to deliver the most value for consumers.
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