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Dorsia

Product Marketing Manager New New York City, NY

Dorsia, New York, New York, us, 10261

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Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting‑edge technology with the art of luxury hospitality, we empower our members to secure impossible‑to‑get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.

As a fast‑growing startup backed by over $50M from top‑tier investors including Index Ventures, along with strategic industry partners such as Major Food Group (Carbone, Torrisi, etc.), Groot Hospitality (Casadonna, Papi Steak, etc.), and Gracious Hospitality (COTE, Coqodaq, etc.), we are rapidly expanding our footprint and reshaping the global hospitality landscape with proven expertise. We’re adding exceptional talent to drive our next phase of growth, and that’s where you come in.

About the Role The Product Marketing Manager will own how Dorsia’s product and membership offerings are positioned, launched, and merchandised inside the app. This role bridges Product, Brand Marketing, and Lifecycle to ensure members understand what Dorsia offers, why it matters, and how to engage.

You’ll define membership narratives, lead launches like the Culture Calendar, and own in‑app merchandising surfaces including homepage heroes and collections.

What You’ll Do

Own in‑app positioning and messaging for all membership tiers (Access, Premium, Premium Plus, Inner Circle, Investors)

Define and maintain clear membership tier logic, including visibility, access, and upgrade pathways

Lead go‑to‑market planning for product launches, including Culture Calendar and new membership features

Own in‑app merchandising across homepage heroes, collections, and featured modules

Decide what is featured, when, for which members, and why; balancing brand, partner, commercial, and market‑specific priorities

Establish guardrails and decision frameworks for in‑app placements to ensure a curated, premium experience

Own membership sales pages, upgrade flows, and nomination framing across app and web

Define in‑app education and product storytelling, including tooltips, explainers, and contextual messaging

Own product naming, taxonomy, and consistent terminology across app and marketing surfaces

Partner with Brand Marketing to align campaign narratives with in‑app execution

Partner with Lifecycle Marketing to translate product narratives into automated, personalized journeys

Collaborate with Product to ensure merchandising tools and app surfaces support marketing goals

Own launch readiness and QA from a member experience perspective

Maintain a single source of truth for membership messaging, tier benefits, and product narratives

Monitor member behavior and performance to inform ongoing messaging, market‑level customization, and merchandising improvements

The Winning Recipe

delectulia 3-6 years of experience in product marketing, marketplace marketing, orAluno growth PMM

Experience working with digital products or consumer apps

Strong intuition for storytelling, prioritization, and conversion

Comfortable working cross‑functionally and owning decisions

Competitive salary.

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