Amazon
Product Marketing Manager, High-Velocity Events Lead, Zappos FBA
Amazon, New York, New York, us, 10261
Product Marketing Manager, High-Velocity Events Lead, Zappos FBA
The High Velocity Event (HVE) Lead is responsible for end-to-end strategy, planning, and execution of major sales events including Prime Day, Prime Big Deal Days, and seasonal sales (Labor Day Sale, Big Spring Sale, etc.) on behalf of Zappos FBA. This highly visible role serves as the central orchestrator across buying, planning, pricing, marketing, and operations teams to drive event success and maximize customer engagement.
This role is ideal for a strategic, detail-oriented professional who thrives in fast-paced environments and excels at orchestrating complex initiatives across multiple teams to deliver exceptional customer experiences and business results.
Key job responsibilities
Strategic Event Planning & Alignment:
Lead development of comprehensive event strategies and assortment frameworks months in advance; drive cross-functional alignment with buying, planning, pricing, and leadership to establish clear objectives, targets, and trade-offs.
Merchandising Strategy & Product Curation:
Own hero style selection strategy and deal portfolio composition; ensure product mix aligns with customer demand signals, brand priorities, and financial goals while balancing inventory investment and margin considerations.
Stakeholder Orchestration & Program Management:
Serve as central point of coordination across multiple tanaçs; establish clear workback timelines, ownership structures, and communication cadences to ensure seamless execution.
Forecasting & Inventory Optimization:
Partner with planning to Dave accurate demand forecasts; proactively identify and resolve inventory risks, qualification gaps, and supply constraints that could impact event Fabric performance.
Performance Monitoring & Real-Time Optimization:
Track event performance against targets throughout execution; identify opportunities and risks in real-time and activate appropriate levers to maximize results.
Marketing & Discoverability Strategy:
Ensure event receives appropriate visibility acrossrefs relevant Amazon channels; advocate for Zappos placement in high-impact traffic drivers and coordinate marketing support across teams.
Continuous Improvement & Knowledge Sharing:
Synthesize event learnings into actionable insights; facilitate post-event reviews with leadership and document recommendations to drive ongoing program evolution.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and Raf metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
bhi
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Bachelor's degree
Preferred Qualifications
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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This role is ideal for a strategic, detail-oriented professional who thrives in fast-paced environments and excels at orchestrating complex initiatives across multiple teams to deliver exceptional customer experiences and business results.
Key job responsibilities
Strategic Event Planning & Alignment:
Lead development of comprehensive event strategies and assortment frameworks months in advance; drive cross-functional alignment with buying, planning, pricing, and leadership to establish clear objectives, targets, and trade-offs.
Merchandising Strategy & Product Curation:
Own hero style selection strategy and deal portfolio composition; ensure product mix aligns with customer demand signals, brand priorities, and financial goals while balancing inventory investment and margin considerations.
Stakeholder Orchestration & Program Management:
Serve as central point of coordination across multiple tanaçs; establish clear workback timelines, ownership structures, and communication cadences to ensure seamless execution.
Forecasting & Inventory Optimization:
Partner with planning to Dave accurate demand forecasts; proactively identify and resolve inventory risks, qualification gaps, and supply constraints that could impact event Fabric performance.
Performance Monitoring & Real-Time Optimization:
Track event performance against targets throughout execution; identify opportunities and risks in real-time and activate appropriate levers to maximize results.
Marketing & Discoverability Strategy:
Ensure event receives appropriate visibility acrossrefs relevant Amazon channels; advocate for Zappos placement in high-impact traffic drivers and coordinate marketing support across teams.
Continuous Improvement & Knowledge Sharing:
Synthesize event learnings into actionable insights; facilitate post-event reviews with leadership and document recommendations to drive ongoing program evolution.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and Raf metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
bhi
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Bachelor's degree
Preferred Qualifications
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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