Syneos Health Commercial Solutions
Account Development Representative
Syneos Health Commercial Solutions, Cary, North Carolina, United States, 27518
Description
The Account Development Representative is responsible for proactively identifying, engaging, and qualifying prospective customers to support Syneos Health’s business development strategy. Serving as a critical link between Marketing‑generated leads and the Sales organization, this individual contributor role focuses on high‑volume outreach, thoughtful needs assessment, and seamless lead handoff. The role leverages industry insight, data analytics, and effective messaging to cultivate early‑stage and later‑phase opportunities and inform sales pipeline development through nurturing client relationships.
Core Responsibilities
Conduct outbound outreach (cold calls, emails, social engagement) to initiate contact with decision‑makers and influencers at prospective biopharmaceutical organizations.
Craft and deliver compelling messages tailored to each target, clearly articulating Syneos Health’s unique value proposition and service offerings.
Execute key campaigns and conference activity to broaden market awareness and deepen engagement.
válibrate inbound Marketing leads and evaluate fit based on prospect needs, pipeline stage and strength, outsourcing preferences, current/future projects, financial status, and alignment with Syneos capabilities.
Leverage multiple tools to conduct high‑level needs assessments to determine opportunity quality and timing.
Qualify and transition well‑vetted leads to the appropriate Inside Sales or Business વખdevelopment team members for further engagement and negotiation.
Maintain detailed, up‑to‑date documentation mod outreach activities, lead qualification outcomes, and account intelligence within CRM systems (e.g., Salesforce).
Provide real‑time feedback to Sales and Marketing on prospect engagement trends, messaging effectiveness, and areas for strategic refinement.
Continuously engage prospects through thoughtful follow‑up, sharing relevant updates and opportunities to maintain interest.
Partner with Business Insights (BI) and internal analytics teams to prioritize high‑potential accounts and refine territory engagement strategies using data and lead‑scoring insights.
Monitor key performance indicators (KPIs) related to outreach volume, conversion quality, and lead maturity; use data to optimize approach.
Leverage leads and insights from conferences, trade shows, and internal BD activities to source new opportunities (including actively attending conferences and road shows aligned with the region they support, as needed).
Participate in cross‑functional collaboration sessions to share prospect feedback, best practices, and market intelligence.
Perform other work‑related duties as assigned.
Education Requirements
Minimum: 4 Year / Bachelor’s Degree – Required
Preferred: 4 Year / Bachelor’s Degree in Business Rox, Life Sciences or related field
Additional Qualifications
Experience in the biopharmaceutical or healthcare industryrng in a sales, marketing, commercial operations, and/or business development capacity, with other industries considered based on transferable sales skills.
Demonstrated ability to thrive in a fast‑paced, agile environment with shifting priorities.
Proven success in high‑volume outbound prospecting and lead qualification.
Strong written, verbal, and interpersonal communication skills; able to build rapport and credibility with senior‑level stakeholders.
Skilled at using CRM platforms (e.g., Salesforce) and leveraging data analytics tools to guide outreach decisions and track effectiveness.
Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).
Highly organized and detail‑oriented with the ability to manage multiple priorities simultaneously.
Self‑starter with a collaborative mindset and a commitment to continuous learning and growth.
Ability to travel up to 10% for team meetings, training, or industry events.
Critical Skills
Sales & Prospecting (including Lead Generation, Qualification, and Strategic Prospecting)
Communication
Relationship Building (both internally and externally)
Customer Relationship Management
Strategic Thinking (including analytical and research skills)
Market & Product Knowledge (including Market and Industry Intelligence) haghaidh />
Professional & Interpersonal Skills
Benefits The benefits for this position may include a company car or car allowance, Health benefits to include Medical, Dental and Vision, Company match 401(k), eligibility to participate in Employee Stock Purchase Plan, Eligibility to earn commissions/bonus based on company and individual performance, and flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos complies with all applicable federal, state, and municipal paid sick time requirements.
Compensation Salary Range: 69,568 – 82,733 手机上天天中彩票json>
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Core Responsibilities
Conduct outbound outreach (cold calls, emails, social engagement) to initiate contact with decision‑makers and influencers at prospective biopharmaceutical organizations.
Craft and deliver compelling messages tailored to each target, clearly articulating Syneos Health’s unique value proposition and service offerings.
Execute key campaigns and conference activity to broaden market awareness and deepen engagement.
válibrate inbound Marketing leads and evaluate fit based on prospect needs, pipeline stage and strength, outsourcing preferences, current/future projects, financial status, and alignment with Syneos capabilities.
Leverage multiple tools to conduct high‑level needs assessments to determine opportunity quality and timing.
Qualify and transition well‑vetted leads to the appropriate Inside Sales or Business વખdevelopment team members for further engagement and negotiation.
Maintain detailed, up‑to‑date documentation mod outreach activities, lead qualification outcomes, and account intelligence within CRM systems (e.g., Salesforce).
Provide real‑time feedback to Sales and Marketing on prospect engagement trends, messaging effectiveness, and areas for strategic refinement.
Continuously engage prospects through thoughtful follow‑up, sharing relevant updates and opportunities to maintain interest.
Partner with Business Insights (BI) and internal analytics teams to prioritize high‑potential accounts and refine territory engagement strategies using data and lead‑scoring insights.
Monitor key performance indicators (KPIs) related to outreach volume, conversion quality, and lead maturity; use data to optimize approach.
Leverage leads and insights from conferences, trade shows, and internal BD activities to source new opportunities (including actively attending conferences and road shows aligned with the region they support, as needed).
Participate in cross‑functional collaboration sessions to share prospect feedback, best practices, and market intelligence.
Perform other work‑related duties as assigned.
Education Requirements
Minimum: 4 Year / Bachelor’s Degree – Required
Preferred: 4 Year / Bachelor’s Degree in Business Rox, Life Sciences or related field
Additional Qualifications
Experience in the biopharmaceutical or healthcare industryrng in a sales, marketing, commercial operations, and/or business development capacity, with other industries considered based on transferable sales skills.
Demonstrated ability to thrive in a fast‑paced, agile environment with shifting priorities.
Proven success in high‑volume outbound prospecting and lead qualification.
Strong written, verbal, and interpersonal communication skills; able to build rapport and credibility with senior‑level stakeholders.
Skilled at using CRM platforms (e.g., Salesforce) and leveraging data analytics tools to guide outreach decisions and track effectiveness.
Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).
Highly organized and detail‑oriented with the ability to manage multiple priorities simultaneously.
Self‑starter with a collaborative mindset and a commitment to continuous learning and growth.
Ability to travel up to 10% for team meetings, training, or industry events.
Critical Skills
Sales & Prospecting (including Lead Generation, Qualification, and Strategic Prospecting)
Communication
Relationship Building (both internally and externally)
Customer Relationship Management
Strategic Thinking (including analytical and research skills)
Market & Product Knowledge (including Market and Industry Intelligence) haghaidh />
Professional & Interpersonal Skills
Benefits The benefits for this position may include a company car or car allowance, Health benefits to include Medical, Dental and Vision, Company match 401(k), eligibility to participate in Employee Stock Purchase Plan, Eligibility to earn commissions/bonus based on company and individual performance, and flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos complies with all applicable federal, state, and municipal paid sick time requirements.
Compensation Salary Range: 69,568 – 82,733 手机上天天中彩票json>
#J-18808-Ljbffr