LanceSoft, Inc.
Marketing Program Specialist
Duration: 6 months
Location: San Francisco, California, United States – 2-3 days onsite/week
You’ll manage the end‑to‑end process of Marketo program creation, asset localization, execution, and reporting, including working with business stakeholders, creating target segment lists, creating emails, A/B testing and optimization, sending proofs and final emails, ensuring accurate attribution/tracking, and delivering systematic reporting.
Responsibilities
Manage incoming execution requests for digital campaigns supporting global marketing.
Assist in delivering demand generation campaigns to support the marketing programs.
Work closely with global and cross‑functional team members as well as outside vendors.
Build and manage the full lifecycle of campaigns in Marketo: build, edit, test, launch, report and optimize.
Provide creative, strategic insight and direction regarding copy and content approaches, call to action and promotional strategies leveraging industry best practices and performance reports.
Ensure QA standards and protocols are being met prior to campaign launches.
Track and report on the success of initiatives and communicate those results to internal stakeholders.
Collect and use data to inform new campaigns and the evaluation of existing campaigns: measure, analyze, and report campaign performance to internal stakeholders. Make recommendations to optimize performance.
Recommend and implement segmentation best practices.
Test and refine new marketing approaches to reach and engage key audiences. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Ensure all email campaigns comply with current opt‑in laws, industry best practices and are relevant to our target demographic.
Skills
Excellent analytical, organizational, project management, and time management skills.
Ability to work under tight deadlines, multi‑task, adapt to changes quickly.
High levels of integrity, autonomy, and self‑motivation.
Excellent written and verbal communication skills to explain technical concepts and provide support.
Experience thinking through strategy as much as executing.
Hands‑on experience on HTML/CSS email design, Adobe Creative Cloud (Dreamweaver, Photoshop) understanding of email client compatibilities.
Experience in project managing and handling high volume intake requests from diverse global teams.
Education
Bachelor’s degree in business, marketing, or equivalent experience required.
2-4 years of relevant experience in Adobe Marketo Engage.
Expertise with CRM applications such as Salesforce.
Hands‑on experience in creating, managing, deploying and reporting on campaigns.
Knowledge of privacy, email regulations and best practices.
Experience with A/B testing and email optimization for conversion and engagement.
Seniority level Mid‑Senior level
Employment type Contract
Job function: Information Technology, Engineering, and Marketing Industries: Computer and Network Security, Computers and Electronics Manufacturing, and IT Services and IT Consulting Referrals increase your chances of interviewing at LanceSoft, Inc. by 2x
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Location: San Francisco, California, United States – 2-3 days onsite/week
You’ll manage the end‑to‑end process of Marketo program creation, asset localization, execution, and reporting, including working with business stakeholders, creating target segment lists, creating emails, A/B testing and optimization, sending proofs and final emails, ensuring accurate attribution/tracking, and delivering systematic reporting.
Responsibilities
Manage incoming execution requests for digital campaigns supporting global marketing.
Assist in delivering demand generation campaigns to support the marketing programs.
Work closely with global and cross‑functional team members as well as outside vendors.
Build and manage the full lifecycle of campaigns in Marketo: build, edit, test, launch, report and optimize.
Provide creative, strategic insight and direction regarding copy and content approaches, call to action and promotional strategies leveraging industry best practices and performance reports.
Ensure QA standards and protocols are being met prior to campaign launches.
Track and report on the success of initiatives and communicate those results to internal stakeholders.
Collect and use data to inform new campaigns and the evaluation of existing campaigns: measure, analyze, and report campaign performance to internal stakeholders. Make recommendations to optimize performance.
Recommend and implement segmentation best practices.
Test and refine new marketing approaches to reach and engage key audiences. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Ensure all email campaigns comply with current opt‑in laws, industry best practices and are relevant to our target demographic.
Skills
Excellent analytical, organizational, project management, and time management skills.
Ability to work under tight deadlines, multi‑task, adapt to changes quickly.
High levels of integrity, autonomy, and self‑motivation.
Excellent written and verbal communication skills to explain technical concepts and provide support.
Experience thinking through strategy as much as executing.
Hands‑on experience on HTML/CSS email design, Adobe Creative Cloud (Dreamweaver, Photoshop) understanding of email client compatibilities.
Experience in project managing and handling high volume intake requests from diverse global teams.
Education
Bachelor’s degree in business, marketing, or equivalent experience required.
2-4 years of relevant experience in Adobe Marketo Engage.
Expertise with CRM applications such as Salesforce.
Hands‑on experience in creating, managing, deploying and reporting on campaigns.
Knowledge of privacy, email regulations and best practices.
Experience with A/B testing and email optimization for conversion and engagement.
Seniority level Mid‑Senior level
Employment type Contract
Job function: Information Technology, Engineering, and Marketing Industries: Computer and Network Security, Computers and Electronics Manufacturing, and IT Services and IT Consulting Referrals increase your chances of interviewing at LanceSoft, Inc. by 2x
#J-18808-Ljbffr