About the Role
The Senior Advertising Claims & Substantiation Manager plays a critical role in ensuring that product advertising and promotional claims are compliant, defensible, and supported by appropriate scientific, technical, and consumer data.
This role partners closely with Legal, Marketing, Research & Development, Regulatory, and external agencies to review, coordinate, and approve advertising claims and claim support materials across North America, with exposure to global initiatives as needed.
The ideal candidate brings a strong understanding of advertising law requirements (FTC and related standards), data analysis, and cross-functional collaboration within a consumer products or regulated industry.
Key Responsibilities
- Ensure compliance with applicable advertising, consumer protection, and regulatory standards, including FTC and relevant state-level requirements.
- Review and assess claim substantiation materials, including scientific testing, clinical data, consumer research, and market studies, ensuring claims are supported by appropriate methodologies and statistical rigor.
- Evaluate R&D-developed test protocols and success criteria to ensure alignment with internal standards and legal requirements.
- Develop, maintain, and manage a centralized repository of approved claim support documentation and reports.
- Partner cross-functionally with Legal, Marketing, R&D, and Regulatory teams to provide clear guidance on supportable product claims.
- Review early-stage product concepts, claims, and advertising ideas to proactively identify risks and enable compliant marketing strategies.
- Participate in regular project and development meetings to help align testing strategies with desired marketing claims where feasible.
- Prepare and coordinate advertising clearance documentation in collaboration with internal stakeholders and external agencies.
- Assist with the coordination of advertising challenges, including preparation of supporting materials and documentation.
- Review and advise on social media content and consumer-facing digital communications to ensure compliance with platform policies and applicable laws.
- Participate in cross-functional review of product labeling and packaging claims, including promotional and comparative claims, providing risk-based assessments.
Qualifications & Experience
- Bachelor's degree required.
- 5+ years of experience in advertising compliance, claims substantiation, marketing support, regulatory affairs, R&D, or related fields within consumer products, CPG, pharmaceutical, or similarly regulated industries.
- Strong understanding of advertising claim requirements and substantiation principles.
- Proven ability to manage multiple priorities in a fast-paced, cross-functional environment.