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Harrell Ag Products

Marketing Manager Job at Harrell Ag Products in Bainbridge

Harrell Ag Products, Bainbridge, GA, US, 39818

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Director of Operations - Harrell Ag Products Salary Range: $75,000/yr - $100,000/yr Job Summary Harrell Ag Products, together with Peerless and Barfab, represents a growing network of American-made equipment and expertise supporting every stage of agricultural production from field preparation to post-harvest processing. We’re looking for a Marketing Manager to help share that story and strengthen our presence across all three brands. This position will take full ownership of marketing efforts across the Harrell family of companies. You’ll be responsible for shaping how our brands communicate; from capturing photos and videos in the field to managing digital platforms, developing campaigns, and producing consistent, high-quality content that reflects the strength and integrity of our products. Key Responsibilities Maintain and evolve a unified brand identity across Harrell Ag, Peerless, and Barfab Develop messaging that clearly conveys each company’s strengths within the broader Harrell network Ensure all materials align with brand standards and voice Capture and edit original photo and video content showcasing equipment, people, and projects Manage company websites, social media accounts, and online listings Draft and schedule regular posts, news updates, and product features Design promotional materials including brochures, banners, videos, and advertisements Plan and execute product launch campaigns and seasonal promotions Coordinate participation in trade shows, field days, and customer events Manage advertising placement (digital, print, radio) and vendor relationships Track campaign performance and analyze engagement metrics Assist with internal communications and product information consistency Collaborate with leadership to prioritize marketing efforts that align with company goals Provide reports and insights to leadership on trends and opportunities Required Qualifications: 3+ years of professional marketing experience (industrial or manufacturing sector a plus) Strong working knowledge of social media platforms, analytics tools, and content scheduling Basic photography/videography and editing experience (e.g., Adobe Creative Suite, Canva, CapCut, etc.) Familiarity with website CMS tools (WordPress or similar) and CRM platforms Excellent writing, editing, and organizational skills Ability to travel as required for trade shows and other events Basic understanding of SEO, PPC, and email marketing strategies Preferred: Bachelor’s degree in Marketing, Communications, or related field Experience coordinating trade shows or vendor events Drone photography/videography experience Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr