Globus family of brands
Digital Content Copywriter
Globus family of brands, Colorado Springs, Colorado, United States, 80509
Digital Content Copywriter
Remote (USA)
Pay Range $57,500 – $64,000 per year (actual pay will be based on skills and experience; talk with recruiter)
Company নহবិইược Traveling the world is incredible— it opens us up to new cultures and experiences. Venturing across the globe invites us to wonder and wander, marvel and be moved. With over 95 years in travel, the award‑winning Globus family of brands creates culture‑rich vacations featuring must‑see sights, behind‑the‑scenes stories and countless joy‑filled memories across more than 65 countries. We began as a small family company with a rowboat and a dream in Switzerland in 1928. Nine decades later, our entrepreneurial spirit continues, as does our commitment to sustainability.
Benefits
Pension Plan, 401K Match
16–26 days of vacation
Health, vision, dental and life insurance (benefits拨 may vary slightly for employees outside the US)
Work‑from‑home options and home‑office internet reimbursement
About The Role The Digital Content Copywriter develops and delivers compelling, on‑brand content across digital channels—including websites, video, email, social, advertising and integrated campaigns—blending creative storytelling with SEO/AI expertise to drive visibility and engagement. Responsibilities include shaping narratives, optimizing content performance and translating product value into clear, persuasive messaging.
Experience / Skills Required
3+ years’ experience in creative copywriting within brand identity
2+ years in digital AI/SEO marketing content creation
2+ years digital copywriting for SEO
2+ years product or online copywriting
Attention to detail is a must
Experience / Skills Preferred
Strong background in crafting compelling copy for advertising and social media campaigns
Proven experience as a creative and strategic copywriter with a robust portfolio across diverse digital platforms
Solid understanding of SEO principles, keyword research and proficiency with CMS
Familiarity with creating effective prompts for AI writing assistants and leveraging content optimization tools
Advanced writing, editing and proofreading skills with meticulous attention to detail
Strong analytical and research skills, capable of transforming complex information into clear, engaging narratives
Ability to manage multiple projects simultaneously in a fast‑paced environment while meeting tight deadlines
Excellent interpersonal skills to work effectively within cross‑functional teams
Understanding of marketing fundamentals, including market identification, strategy and industry trends
Industry insight into the leisure travel industry is a plus but not required
Technical proficiency in MS 365 Suite (Word, Excel, Outlook, Teams) and InCopy
Responsibilities Content Creation & Strategy
Develop compelling communication assets across multiple formats and channels, including branding content and travel product descriptions for tours and river cruises; used on websites, email, marketing materials, social media, digital & print advertising and video.
Ensure all content aligns with Globus, Cosmos and Avalon brand standards and style guides, maintaining a consistent voice across domestic and international markets.
Conduct in‑depth research on travel‑related topics to create original Montana
accurate and engaging content for tours and river cruises.
Contribute to brandসূ and communication guidelines for new products, features, and innovation projects. \plates Maintain and update the internal Style Guide in collaboration with the Creative Director and key stakeholders.
Manage content updates and edits across digital tools and systems, including Sitecore CMS, outbound communication platforms (Microsoft Dynamics, SmartCOMM), email service provider (Twilio) and review tools (Trustpilot).
Collaborate effectively with managers across global time zones, meeting diverse deadlines on multiple projects.
Brainstorm creative content ideas, analyze performance metrics, and implement feedback for continuous improvement.
Recommend process improvements to enhance flexibility, reduce costs and improve customer engagement.
Stay current with industry trends in digital marketing, SEO best practices, and AI advancements to identify new opportunities.
Support team initiatives by contributing to related projects as needed.
SEO Optimization
Conduct keyword and market research using SEO tools (e.g., BrightEdge, Google Analytics) to create content that drives organic traffic and improves search rankings.
Integrate target keywords naturally into copy while maintaining readability.
Optimize on‑page SEO elements such as headlines, meta descriptions, image alt text and internal linking structures.
AI Integration & Analysis
Utilize AI tools (e.g. ChatGPT, Co‑Pilot, BrightEdge) for brainstorming, drafting and proofreading.
Apply prompt engineering techniques to guide AI output and ensure alignment with brand voice and strategic goals.
ాండ్ review and refine AI‑generated content for accuracy, originality and compliance with E‑E‑A‑T principles (Experience, Expertise, Authoritativeness, Trustworthiness).
Website Content Review
Support website content creation and updates for all brand sites, ensuring accuracy, tone consistency and international compatibility.
Write, edit and proofread copy for marketing collateral and websites, maintaining a unified brand voice.
Editing & Proofreading
Ensure factual and grammatical accuracy of all marketing copy for internal and external communications.
Demonstrate exceptional attention to detail in writing, editing and proofreading tasks.
About The Department The North America Marketing Department aims to generate demand for Globus family of brands' travel products across the US and Canada through campaign planning, promotional direction, content management, external communication and strategic product direction. Key internal stakeholders include Marketing, Communications, Inside and Outside Sales, Product, Operations, Guest Services and IT across North America.
EEOC Statement Globus family of brands is an equal‑opportunity employer. We prohibit discrimination and harassment of any type and affixed equal employment opportunities to employees and applicants without regard to race, color, religion, sex,av sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or other characteristics protected by law.
Seniority Level
Mid pensamiento- Senior level
Employment Type
Full‑time
Job Function \FFT\ul> Marketing, Public Relations, and Writing/Editing
Referrals increase your chances of interviewing at Globus family of brands by 2x.
#J-18808-Ljbffr
Pay Range $57,500 – $64,000 per year (actual pay will be based on skills and experience; talk with recruiter)
Company নহবិইược Traveling the world is incredible— it opens us up to new cultures and experiences. Venturing across the globe invites us to wonder and wander, marvel and be moved. With over 95 years in travel, the award‑winning Globus family of brands creates culture‑rich vacations featuring must‑see sights, behind‑the‑scenes stories and countless joy‑filled memories across more than 65 countries. We began as a small family company with a rowboat and a dream in Switzerland in 1928. Nine decades later, our entrepreneurial spirit continues, as does our commitment to sustainability.
Benefits
Pension Plan, 401K Match
16–26 days of vacation
Health, vision, dental and life insurance (benefits拨 may vary slightly for employees outside the US)
Work‑from‑home options and home‑office internet reimbursement
About The Role The Digital Content Copywriter develops and delivers compelling, on‑brand content across digital channels—including websites, video, email, social, advertising and integrated campaigns—blending creative storytelling with SEO/AI expertise to drive visibility and engagement. Responsibilities include shaping narratives, optimizing content performance and translating product value into clear, persuasive messaging.
Experience / Skills Required
3+ years’ experience in creative copywriting within brand identity
2+ years in digital AI/SEO marketing content creation
2+ years digital copywriting for SEO
2+ years product or online copywriting
Attention to detail is a must
Experience / Skills Preferred
Strong background in crafting compelling copy for advertising and social media campaigns
Proven experience as a creative and strategic copywriter with a robust portfolio across diverse digital platforms
Solid understanding of SEO principles, keyword research and proficiency with CMS
Familiarity with creating effective prompts for AI writing assistants and leveraging content optimization tools
Advanced writing, editing and proofreading skills with meticulous attention to detail
Strong analytical and research skills, capable of transforming complex information into clear, engaging narratives
Ability to manage multiple projects simultaneously in a fast‑paced environment while meeting tight deadlines
Excellent interpersonal skills to work effectively within cross‑functional teams
Understanding of marketing fundamentals, including market identification, strategy and industry trends
Industry insight into the leisure travel industry is a plus but not required
Technical proficiency in MS 365 Suite (Word, Excel, Outlook, Teams) and InCopy
Responsibilities Content Creation & Strategy
Develop compelling communication assets across multiple formats and channels, including branding content and travel product descriptions for tours and river cruises; used on websites, email, marketing materials, social media, digital & print advertising and video.
Ensure all content aligns with Globus, Cosmos and Avalon brand standards and style guides, maintaining a consistent voice across domestic and international markets.
Conduct in‑depth research on travel‑related topics to create original Montana
accurate and engaging content for tours and river cruises.
Contribute to brandসূ and communication guidelines for new products, features, and innovation projects. \plates Maintain and update the internal Style Guide in collaboration with the Creative Director and key stakeholders.
Manage content updates and edits across digital tools and systems, including Sitecore CMS, outbound communication platforms (Microsoft Dynamics, SmartCOMM), email service provider (Twilio) and review tools (Trustpilot).
Collaborate effectively with managers across global time zones, meeting diverse deadlines on multiple projects.
Brainstorm creative content ideas, analyze performance metrics, and implement feedback for continuous improvement.
Recommend process improvements to enhance flexibility, reduce costs and improve customer engagement.
Stay current with industry trends in digital marketing, SEO best practices, and AI advancements to identify new opportunities.
Support team initiatives by contributing to related projects as needed.
SEO Optimization
Conduct keyword and market research using SEO tools (e.g., BrightEdge, Google Analytics) to create content that drives organic traffic and improves search rankings.
Integrate target keywords naturally into copy while maintaining readability.
Optimize on‑page SEO elements such as headlines, meta descriptions, image alt text and internal linking structures.
AI Integration & Analysis
Utilize AI tools (e.g. ChatGPT, Co‑Pilot, BrightEdge) for brainstorming, drafting and proofreading.
Apply prompt engineering techniques to guide AI output and ensure alignment with brand voice and strategic goals.
ాండ్ review and refine AI‑generated content for accuracy, originality and compliance with E‑E‑A‑T principles (Experience, Expertise, Authoritativeness, Trustworthiness).
Website Content Review
Support website content creation and updates for all brand sites, ensuring accuracy, tone consistency and international compatibility.
Write, edit and proofread copy for marketing collateral and websites, maintaining a unified brand voice.
Editing & Proofreading
Ensure factual and grammatical accuracy of all marketing copy for internal and external communications.
Demonstrate exceptional attention to detail in writing, editing and proofreading tasks.
About The Department The North America Marketing Department aims to generate demand for Globus family of brands' travel products across the US and Canada through campaign planning, promotional direction, content management, external communication and strategic product direction. Key internal stakeholders include Marketing, Communications, Inside and Outside Sales, Product, Operations, Guest Services and IT across North America.
EEOC Statement Globus family of brands is an equal‑opportunity employer. We prohibit discrimination and harassment of any type and affixed equal employment opportunities to employees and applicants without regard to race, color, religion, sex,av sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or other characteristics protected by law.
Seniority Level
Mid pensamiento- Senior level
Employment Type
Full‑time
Job Function \FFT\ul> Marketing, Public Relations, and Writing/Editing
Referrals increase your chances of interviewing at Globus family of brands by 2x.
#J-18808-Ljbffr