Amplēo
Paid Media Analyst
Location: Lehi, UT.
About Ampleo Amplēo provides experienced business leaders, including CFOs, CMOs, and CHROs, to companies on a fractional basis to help them achieve their full potential. Amplēo allows companies the freedom and flexibility to add highly expert, strategic talent as they need it, without the hassle or cost of a full‑time hire. It also offers experienced business leaders and proven professionals the opportunity to do their best work across multiple companies while enjoying greater variety, flexibility, and balance in their lives. Thousands of companies rely on Amplēo professionals to deliver seasoned leadership and expert counsel at all levels of their organization.
Position Summary We're experiencing rapid growth and need an experienced Paid Media Analyst to drive, manage, and build on relationships with our clients as well as manage their ad accounts. Ideal candidates should be ambitious and enjoy working on a variety of different projects. The position of Paid Media Analyst reports directly to the Team Lead and is part of the Performance Management team (PPC).
Key Responsibilities
Growing and scaling client revenue, ROI, and performance ad channels
Manage budgets and ad channels for key account portfolios
Determine strategic and unique account objectives for each client
Establish performance related KPI's with client
Establish strong, long‑term client relationships and client satisfaction
Lead client communications that are PPC related
Oversee the optimization of ad spend to hit client KPI’s
Oversee advertising initiatives and identify new opportunities to increase sales within the existing client base
Prepare monthly, quarterly and annual reports and forecasts
Perform market research and competitive analysis
Perform tactics to improve results
Keyword research
Analysis on creative, landing pages, ad copy, audiences, keywords, time of day and other levers for improvement
Bid strategies, attribution modeling, and data analysis
Omni‑channel and customer journey analysis to improve the holistic ad strategy and bottom line of clients
Qualifications
At least 1 year of experience in paid ad platforms, including but not limited to: Google, Facebook, LinkedIn, Amazon, Pinterest, Snapchat, and TikTok Ads
Experience working with CRM, Account Management, and Project Management software/systems
A proven track record of generating solutions and navigating obstacles quickly and creatively
Comfortable handling frequent change and unpredictability with a high level of professionalism
Excellent time‑management skills, attention to detail and ability to deliver on tight deadlines
Strong interpersonal skills with an aptitude for building client relationships and skills to negotiate positive outcomes
Excellent communication both when client facing and in a team environment
Knowledge of Remarketing and Video Advertising
Understanding of performance metrics
Experience working in a fast‑paced, startup environment preferred
College Degree preferred
Benefits
Flexible PTO
Medical, dental, and vision insurance with FSA options
Company‑paid life insurance
Paid parental leave
401(k) with company match
Professional development opportunities
12 paid holidays off
Referrals increase your chances of interviewing at Amplēo by 2x.
#J-18808-Ljbffr
About Ampleo Amplēo provides experienced business leaders, including CFOs, CMOs, and CHROs, to companies on a fractional basis to help them achieve their full potential. Amplēo allows companies the freedom and flexibility to add highly expert, strategic talent as they need it, without the hassle or cost of a full‑time hire. It also offers experienced business leaders and proven professionals the opportunity to do their best work across multiple companies while enjoying greater variety, flexibility, and balance in their lives. Thousands of companies rely on Amplēo professionals to deliver seasoned leadership and expert counsel at all levels of their organization.
Position Summary We're experiencing rapid growth and need an experienced Paid Media Analyst to drive, manage, and build on relationships with our clients as well as manage their ad accounts. Ideal candidates should be ambitious and enjoy working on a variety of different projects. The position of Paid Media Analyst reports directly to the Team Lead and is part of the Performance Management team (PPC).
Key Responsibilities
Growing and scaling client revenue, ROI, and performance ad channels
Manage budgets and ad channels for key account portfolios
Determine strategic and unique account objectives for each client
Establish performance related KPI's with client
Establish strong, long‑term client relationships and client satisfaction
Lead client communications that are PPC related
Oversee the optimization of ad spend to hit client KPI’s
Oversee advertising initiatives and identify new opportunities to increase sales within the existing client base
Prepare monthly, quarterly and annual reports and forecasts
Perform market research and competitive analysis
Perform tactics to improve results
Keyword research
Analysis on creative, landing pages, ad copy, audiences, keywords, time of day and other levers for improvement
Bid strategies, attribution modeling, and data analysis
Omni‑channel and customer journey analysis to improve the holistic ad strategy and bottom line of clients
Qualifications
At least 1 year of experience in paid ad platforms, including but not limited to: Google, Facebook, LinkedIn, Amazon, Pinterest, Snapchat, and TikTok Ads
Experience working with CRM, Account Management, and Project Management software/systems
A proven track record of generating solutions and navigating obstacles quickly and creatively
Comfortable handling frequent change and unpredictability with a high level of professionalism
Excellent time‑management skills, attention to detail and ability to deliver on tight deadlines
Strong interpersonal skills with an aptitude for building client relationships and skills to negotiate positive outcomes
Excellent communication both when client facing and in a team environment
Knowledge of Remarketing and Video Advertising
Understanding of performance metrics
Experience working in a fast‑paced, startup environment preferred
College Degree preferred
Benefits
Flexible PTO
Medical, dental, and vision insurance with FSA options
Company‑paid life insurance
Paid parental leave
401(k) with company match
Professional development opportunities
12 paid holidays off
Referrals increase your chances of interviewing at Amplēo by 2x.
#J-18808-Ljbffr