Arkansas Baptist Children & Family Ministries
Digital Media Specialist
Arkansas Baptist Children & Family Ministries, Little Rock, Arkansas, United States
About Arkansas Baptist Children & Family Ministries:
Our mission is to build, strengthen, and restore Arkansas families for the glory of God. We are compelled by the Gospel to pursue justice for the children and families of Arkansas. Family is the foundation of healthy childhoods, healthy churches and healthy communities. Families are in a battle for health, hope and wholeness. They cannot face the battle alone. We are here to hold up the family. We are here to stand with them and for them, giving families the strength needed to succeed. About the role
The Digital Media Specialist supports the mission of Arkansas Baptist Children & Family Ministries by strengthening our digital presence through thoughtful, strategic, and well-designed digital content. This role blends creativity with technical skill, supporting Google Suite management, SEO, analytics, and content creation for selected social media pages and campaign initiatives. This position requires a creator who enjoys working within an established communication strategy, brand identity, and StoryBrand framework. The role is not independent content creation. Instead, it expands and supports the work of the Communications team by creating mission-aligned content that fits within our existing processes, brand standards, licensing guidelines, and campaign goals. As the position grows into full-time, responsibilities will expand to include additional social media management, email marketing, and broader digital strategy. What you'll do
Google Suite and SEO Support Manage and optimize Google My Business listings, including verification of new locations and routine updates. Maintain Google Ads performance, including the Google Nonprofit Grant account, with guidance from the Communications Director. Conduct basic SEO monitoring and updates to support visibility across digital platforms. Track and summarize digital performance metrics using Google Analytics, Meta Insights, and other relevant tools. Social Media and Content Creation Create and schedule content for selected social media pages and campaign initiatives, following ABCFM brand standards and StoryBrand communication principles. Design on-brand graphics and visuals using Canva and Adobe Suite tools, working primarily within existing templates and visual guidelines. Support social media strategy by maintaining consistency in messaging, voice, tone, and brand representation. Assist with audience engagement by monitoring comments, messages, and trends on designated pages. Collaborate with the Communications Director to ensure all content aligns with campaign objectives, licensing requirements, and ministry messaging. General Communications Support Participate in team meetings and support coordination between content outlets. Assist with organizing and managing digital assets and files. Provide creative input within team-defined direction and strategy. Help ensure all digital content reflects ABCFM’s mission, values, and communication priorities. Qualifications
Experience with Google Ads and Google Analytics, or demonstrated ability to learn quickly. Proficiency in Canva and working knowledge of Adobe Creative Suite, especially InDesign or Illustrator. Strong design sense with the ability to create clean, brand-aligned graphics using existing templates and style guides. Understanding of StoryBrand or willingness to learn and implement message-driven communication. Familiarity with social media platforms including Facebook, Instagram, and LinkedIn. Strong organizational, writing, and communication skills. Ability to follow brand, licensing, and messaging guidelines while contributing creative ideas. A collaborative, ministry-minded approach with a desire to support a team-based communication strategy.
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Our mission is to build, strengthen, and restore Arkansas families for the glory of God. We are compelled by the Gospel to pursue justice for the children and families of Arkansas. Family is the foundation of healthy childhoods, healthy churches and healthy communities. Families are in a battle for health, hope and wholeness. They cannot face the battle alone. We are here to hold up the family. We are here to stand with them and for them, giving families the strength needed to succeed. About the role
The Digital Media Specialist supports the mission of Arkansas Baptist Children & Family Ministries by strengthening our digital presence through thoughtful, strategic, and well-designed digital content. This role blends creativity with technical skill, supporting Google Suite management, SEO, analytics, and content creation for selected social media pages and campaign initiatives. This position requires a creator who enjoys working within an established communication strategy, brand identity, and StoryBrand framework. The role is not independent content creation. Instead, it expands and supports the work of the Communications team by creating mission-aligned content that fits within our existing processes, brand standards, licensing guidelines, and campaign goals. As the position grows into full-time, responsibilities will expand to include additional social media management, email marketing, and broader digital strategy. What you'll do
Google Suite and SEO Support Manage and optimize Google My Business listings, including verification of new locations and routine updates. Maintain Google Ads performance, including the Google Nonprofit Grant account, with guidance from the Communications Director. Conduct basic SEO monitoring and updates to support visibility across digital platforms. Track and summarize digital performance metrics using Google Analytics, Meta Insights, and other relevant tools. Social Media and Content Creation Create and schedule content for selected social media pages and campaign initiatives, following ABCFM brand standards and StoryBrand communication principles. Design on-brand graphics and visuals using Canva and Adobe Suite tools, working primarily within existing templates and visual guidelines. Support social media strategy by maintaining consistency in messaging, voice, tone, and brand representation. Assist with audience engagement by monitoring comments, messages, and trends on designated pages. Collaborate with the Communications Director to ensure all content aligns with campaign objectives, licensing requirements, and ministry messaging. General Communications Support Participate in team meetings and support coordination between content outlets. Assist with organizing and managing digital assets and files. Provide creative input within team-defined direction and strategy. Help ensure all digital content reflects ABCFM’s mission, values, and communication priorities. Qualifications
Experience with Google Ads and Google Analytics, or demonstrated ability to learn quickly. Proficiency in Canva and working knowledge of Adobe Creative Suite, especially InDesign or Illustrator. Strong design sense with the ability to create clean, brand-aligned graphics using existing templates and style guides. Understanding of StoryBrand or willingness to learn and implement message-driven communication. Familiarity with social media platforms including Facebook, Instagram, and LinkedIn. Strong organizational, writing, and communication skills. Ability to follow brand, licensing, and messaging guidelines while contributing creative ideas. A collaborative, ministry-minded approach with a desire to support a team-based communication strategy.
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