Profound
About Profound
Profound helps companies understand and control what AI says about their brand. As AI becomes the new front door to every business, our platform gives marketers visibility into how they appear in ChatGPT, Perplexity, Gemini, and beyond. We’re building the marketing platform for the answer‑engine era — and the go‑to brand in the category. That’s where you come in. As Field Marketer, you’ll own the strategy and execution of Profound’s field marketing motion: tradeshows, regional events, ABM activations, partner programs, and multi‑touch campaigns that turn real‑world engagement into real revenue. This is not a “set up a booth and hope” role. This is a roll‑up‑your‑sleeves, get‑it‑done, deeply sales‑aligned position. What You’ll Do
Build and execute multi‑touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives - before, during, and after the moment
Own Profound’s tradeshow strategy end‑to‑end: target accounts, messaging, pre‑event outreach, booth experience, on‑site execution, and post‑event conversion
Partner tightly with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow‑up - and celebrate wins together
Actively support pipeline generation: booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum
Design and run field ABM programs (1:few, 1:many) that combine events, direct mail, social, email, and outbound motion
Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post‑event narratives
Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality
Track and report on performance: meetings held, pipeline influenced, conversion rates, and qualitative sales feedback
Continuously test, iterate, and improve - this is a fast‑paced environment where learning velocity matters
Success in the Role
Sales trusts field programs and actively asks to be involved
Tradeshows consistently result in qualified meetings, not just scans
Campaigns are multi‑touch by default (pre, during, post)
SDRs and AEs feel supported, not surprised
You can answer: “What did field marketing contribute this quarter?” in one slide
Who You Are
A doer, not just a planner - you thrive in fast‑moving environments and love being in the action
You’ve built and executed field marketing or demand gen programs in B2B SaaS or tech (tradeshows, roadshows, regional events, ABM, outbound‑aligned campaigns)
You understand that great field marketing is campaigns + sales alignment, not swag and smiles
Comfortable working side‑by‑side with AEs and SDRs - sharing goals, pressure, and wins
You have strong instincts for messaging, audience targeting, and on‑the‑ground execution
You’re organized, scrappy, and resourceful - when things break, you fix them
Data‑minded: you care about pipeline, influence, and what actually moved the needle
Bonus: experience with social amplification, LinkedIn programs, partner marketing, or early‑stage companies
Compensation & Benefits
For this role, the expected base salary range is
$120,000 – $170,000 , plus equity and a full suite of benefits and perks. Final compensation will depend on skills, experience, and location.
#J-18808-Ljbffr
Profound helps companies understand and control what AI says about their brand. As AI becomes the new front door to every business, our platform gives marketers visibility into how they appear in ChatGPT, Perplexity, Gemini, and beyond. We’re building the marketing platform for the answer‑engine era — and the go‑to brand in the category. That’s where you come in. As Field Marketer, you’ll own the strategy and execution of Profound’s field marketing motion: tradeshows, regional events, ABM activations, partner programs, and multi‑touch campaigns that turn real‑world engagement into real revenue. This is not a “set up a booth and hope” role. This is a roll‑up‑your‑sleeves, get‑it‑done, deeply sales‑aligned position. What You’ll Do
Build and execute multi‑touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives - before, during, and after the moment
Own Profound’s tradeshow strategy end‑to‑end: target accounts, messaging, pre‑event outreach, booth experience, on‑site execution, and post‑event conversion
Partner tightly with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow‑up - and celebrate wins together
Actively support pipeline generation: booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum
Design and run field ABM programs (1:few, 1:many) that combine events, direct mail, social, email, and outbound motion
Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post‑event narratives
Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality
Track and report on performance: meetings held, pipeline influenced, conversion rates, and qualitative sales feedback
Continuously test, iterate, and improve - this is a fast‑paced environment where learning velocity matters
Success in the Role
Sales trusts field programs and actively asks to be involved
Tradeshows consistently result in qualified meetings, not just scans
Campaigns are multi‑touch by default (pre, during, post)
SDRs and AEs feel supported, not surprised
You can answer: “What did field marketing contribute this quarter?” in one slide
Who You Are
A doer, not just a planner - you thrive in fast‑moving environments and love being in the action
You’ve built and executed field marketing or demand gen programs in B2B SaaS or tech (tradeshows, roadshows, regional events, ABM, outbound‑aligned campaigns)
You understand that great field marketing is campaigns + sales alignment, not swag and smiles
Comfortable working side‑by‑side with AEs and SDRs - sharing goals, pressure, and wins
You have strong instincts for messaging, audience targeting, and on‑the‑ground execution
You’re organized, scrappy, and resourceful - when things break, you fix them
Data‑minded: you care about pipeline, influence, and what actually moved the needle
Bonus: experience with social amplification, LinkedIn programs, partner marketing, or early‑stage companies
Compensation & Benefits
For this role, the expected base salary range is
$120,000 – $170,000 , plus equity and a full suite of benefits and perks. Final compensation will depend on skills, experience, and location.
#J-18808-Ljbffr