TalentBridge
Marketing Manager
Location:
Huntersville, NC (Fully Onsite)
Overview A growing, sales-driven B2B organization is seeking a
Marketing Manager
to lead and scale its marketing function. This is a newly created role with high visibility, focused on building a predictable lead generation engine, strengthening alignment with sales, and driving measurable revenue impact.
This position offers the opportunity to take ownership of marketing strategy and execution while managing and developing a small team.
Key Responsibilities
Own end-to-end lead generation, from inbound capture through sales handoff
Manage and optimize lead sources including digital campaigns, website inquiries, and trade shows/events
Design and execute lead nurturing programs using email, automation, and targeted content
Partner closely with sales and executive leadership to define lead qualification criteria and handoff processes
Build and maintain dashboards and reports tied to pipeline, conversion rates, and revenue influence
Analyze marketing performance data and recommend data-driven improvements
Support trade show and event marketing, including pre-event outreach and post-event follow-up
Lead and develop one direct report within the marketing function
Qualifications Required:
5–7 years of experience in B2B marketing, preferably in a sales-driven environment
Proven experience managing lead generation, nurturing, and qualification processes
Hands-on CRM experience (Salesforce required)
Strong analytical skills with experience tying marketing activity to pipeline and revenue
Experience managing email, digital, and campaign-based marketing initiatives
Ability to work independently, assess existing systems, and make immediate recommendations
Strong communication and cross-functional collaboration skills
Preferred:
Experience supporting trade shows or industry events
Familiarity with marketing automation platforms
Background in manufacturing, distribution, or wholesale environments
#J-18808-Ljbffr
Huntersville, NC (Fully Onsite)
Overview A growing, sales-driven B2B organization is seeking a
Marketing Manager
to lead and scale its marketing function. This is a newly created role with high visibility, focused on building a predictable lead generation engine, strengthening alignment with sales, and driving measurable revenue impact.
This position offers the opportunity to take ownership of marketing strategy and execution while managing and developing a small team.
Key Responsibilities
Own end-to-end lead generation, from inbound capture through sales handoff
Manage and optimize lead sources including digital campaigns, website inquiries, and trade shows/events
Design and execute lead nurturing programs using email, automation, and targeted content
Partner closely with sales and executive leadership to define lead qualification criteria and handoff processes
Build and maintain dashboards and reports tied to pipeline, conversion rates, and revenue influence
Analyze marketing performance data and recommend data-driven improvements
Support trade show and event marketing, including pre-event outreach and post-event follow-up
Lead and develop one direct report within the marketing function
Qualifications Required:
5–7 years of experience in B2B marketing, preferably in a sales-driven environment
Proven experience managing lead generation, nurturing, and qualification processes
Hands-on CRM experience (Salesforce required)
Strong analytical skills with experience tying marketing activity to pipeline and revenue
Experience managing email, digital, and campaign-based marketing initiatives
Ability to work independently, assess existing systems, and make immediate recommendations
Strong communication and cross-functional collaboration skills
Preferred:
Experience supporting trade shows or industry events
Familiarity with marketing automation platforms
Background in manufacturing, distribution, or wholesale environments
#J-18808-Ljbffr