Inspire Brands, Inc.
Partner with and Sr Manager, Associate Manager, and the collective Media Strategy & Planning team in the activation of Paid Social, Paid Search, Programmatic and Third-Party Delivery Media for the Inspire Brands portfolio. This includes working with Sr. Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.
RESPONSIBILITIES
Resource for Ad Ops, IMC, MS&PT, creative agency, other DGM teams, DGA, external partners trafficking questions.
Troubleshooting for brand AM team members ahead of being brought to Sr. Manager.
Owning and maintaining an up-to-date status doc for DG Status.
Initial QA of campaigns across all channels.
Assisting the creation of brand plans—initial budget allocation, starters with AMs, owning specific presentation portions and building slides, and ensuring plan is in accordance with MO along with Sr. Manager.
Work with Sr. Manager to determine midflight changes—executes changes with AMs (budgets, creative, targeting) ensure all changes are made within platform, launch tracker, reflected MAF, communicated back IME and MS&PT. SMs QAs.
Management of partner statuses (attending not owning), stewarding relationship for brand and partner.
Ensure DV process is being followed and maintained by AMs inclusive of (Brand Safety, Viewability, OOGeo, and proper creative reports).
Proactively analyzing campaign performance and directing the team to make relevant optimizations.
Pacing checks with AM (weekly cadence), ensuring MAF Updates are done by AMs on at least a monthly cadence.
Support AMs in IME analytics bi-weekly calls on performance, best practice, next steps. Lead relationship with IME.
Attending MEF meetings, with initial thoughts to Sr. Manager about how it connects to bi-weekly media performance, when asked, own MEF inputs alongside AMs.
Own scheduling JBP partner QBRs, coordinate with partner for full visit.
Own initial QA of benefits and pacing tabs are being updated on appropriate timeline.
Deciding plan for AV credit application for Sr. Manager approval.
Manage boosting and partner creative creation process, overseeing AM.
Oversee messaging grid, trafficking sheet, creative workbook, etc. process to ensure all steps are being followed by AMs & Specialists.
Be direct point of contact specialist development, growth, and workload balance. Delegate to AMs on training to ensure bandwidth is appropriate, and learning is key priority.
Facilitate initial audience waterfall in planning process alongside AMs to ensure saturation is aligned with goals.
EDUCATION QUALIFICATION Required Minimum: Bachelor's degree
EXPERIENCE QUALIFICATION
5+ years of relevant experience in marketing and / or media.
Hands on keyboard paid buying experience within Meta, Snapchat, TikTok, Pinterest, Google Ads, DV360, Yahoo platforms.
Demonstrated experience in problem solving and managing multiple tasks.
REQUIRED KNOWLEDGE, SKILLS OR ABILITIES
Ability to deliver results.
Excellent project management skills (proficiency in Excel/PPT will be key).
Ability to balance multiple priorities and meet project deadlines.
Excellent oral and written communication skills.
Ability to lead and influence others.
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.
Self-starter personality who can operate with minimal supervision.
Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively.
A detail-oriented approach and a desire to achieve objectives accurately.
Solid quantitative and research skills, and proven data interpretation capability.
Ability to learn new systems and workflows.
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
#J-18808-Ljbffr
RESPONSIBILITIES
Resource for Ad Ops, IMC, MS&PT, creative agency, other DGM teams, DGA, external partners trafficking questions.
Troubleshooting for brand AM team members ahead of being brought to Sr. Manager.
Owning and maintaining an up-to-date status doc for DG Status.
Initial QA of campaigns across all channels.
Assisting the creation of brand plans—initial budget allocation, starters with AMs, owning specific presentation portions and building slides, and ensuring plan is in accordance with MO along with Sr. Manager.
Work with Sr. Manager to determine midflight changes—executes changes with AMs (budgets, creative, targeting) ensure all changes are made within platform, launch tracker, reflected MAF, communicated back IME and MS&PT. SMs QAs.
Management of partner statuses (attending not owning), stewarding relationship for brand and partner.
Ensure DV process is being followed and maintained by AMs inclusive of (Brand Safety, Viewability, OOGeo, and proper creative reports).
Proactively analyzing campaign performance and directing the team to make relevant optimizations.
Pacing checks with AM (weekly cadence), ensuring MAF Updates are done by AMs on at least a monthly cadence.
Support AMs in IME analytics bi-weekly calls on performance, best practice, next steps. Lead relationship with IME.
Attending MEF meetings, with initial thoughts to Sr. Manager about how it connects to bi-weekly media performance, when asked, own MEF inputs alongside AMs.
Own scheduling JBP partner QBRs, coordinate with partner for full visit.
Own initial QA of benefits and pacing tabs are being updated on appropriate timeline.
Deciding plan for AV credit application for Sr. Manager approval.
Manage boosting and partner creative creation process, overseeing AM.
Oversee messaging grid, trafficking sheet, creative workbook, etc. process to ensure all steps are being followed by AMs & Specialists.
Be direct point of contact specialist development, growth, and workload balance. Delegate to AMs on training to ensure bandwidth is appropriate, and learning is key priority.
Facilitate initial audience waterfall in planning process alongside AMs to ensure saturation is aligned with goals.
EDUCATION QUALIFICATION Required Minimum: Bachelor's degree
EXPERIENCE QUALIFICATION
5+ years of relevant experience in marketing and / or media.
Hands on keyboard paid buying experience within Meta, Snapchat, TikTok, Pinterest, Google Ads, DV360, Yahoo platforms.
Demonstrated experience in problem solving and managing multiple tasks.
REQUIRED KNOWLEDGE, SKILLS OR ABILITIES
Ability to deliver results.
Excellent project management skills (proficiency in Excel/PPT will be key).
Ability to balance multiple priorities and meet project deadlines.
Excellent oral and written communication skills.
Ability to lead and influence others.
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.
Self-starter personality who can operate with minimal supervision.
Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively.
A detail-oriented approach and a desire to achieve objectives accurately.
Solid quantitative and research skills, and proven data interpretation capability.
Ability to learn new systems and workflows.
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
#J-18808-Ljbffr