Humana Inc
Remote Senior Marketing Analytics Capabilities Lead
Humana Inc, Springfield, Illinois, us, 62777
A healthcare services company in Springfield is seeking a Senior Analyst for Marketing Analytics Capabilities. The role involves leading the development and governance of marketing analytics tools to inform data-driven decisions. Candidates should have a Bachelor's degree and over four years of experience in marketing analytics, with expertise in Media Mix Modeling and stakeholder communication. A strong understanding of marketing attribution methodologies is necessary for this impactful role that supports strategic marketing performance measurement.
#J-18808-Ljbffr