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EPITEC

GEO Lead - Generative Engine Optimization / AI Search Optimization

EPITEC, Atlanta, Georgia, United States, 30383

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Job Title: Generative Engine Optimization / AI Search Optimization

Location: Atlanta, GA

Job Type: Engineering

Expected hours per week: 40 hours week

Schedule: Hybrid/Remote

Pay Range: 60–72 per hour

Job Description:

The

GEO Lead

will partner with the Director SEO & ASO to define and drive enterprise strategy for

Generative Engine Optimization (GEO)

- also known as

AEO, AIO, or AI Search Optimization , ensuring our brands, destinations, and hotels are discoverable and accurately represented across emerging

AI search ecosystems

(e.g., Google AI Overviews & AI Mode, ChatGPT, Gemini, Claude, Perplexity, etc.). This role bridges traditional SEO with the next era of

AI-driven discovery —shaping how content is understood, cited, and surfaced by large language models (LLMs) and answer engines. The GEO Lead will partner closely with SEO, Innovation, Engineering, Product, Content, and Analytics teams to define the roadmap, measurement framework, and technical readiness for AI search visibility at scale.

Required友情链接

5–8 years in

SEO, digital strategy, or technical search optimization , with a focus on enterprise-scale websites.

Strong understanding of

LLMs, generative AI search , and how models retrieve, summarize, and rank information.

Proven ability to design

measurement frameworks

and KPIs for emerging digital channels.

Solid grounding in

structured data, schema markup, entity optimization, and APIdoi integration .

Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.

Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.

Preferred

Familiarity with

MCP (Model Context Protocol) servers , APIs, and

headless CMS architectures .

Experience working with

enterprise analytics stacks

(Adobe Analytics, Tableau, GSC, Looker, BigQuery), as well as LLM visibility tracking platforms.

Prior experience in

product management, experimentation , or

AI-driven content systems .

Hospitality or travel industry experience a plus.

Benefits Benefits: 80 hours paid time off, paid holidays, medical insurance contributions, dental vision and our 401k retirement savings plan

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