Palace Theater
Position Summary
The Digital Marketing Coordinator develops and implements social media and digital marketing campaigns for the Palace Theater. Reporting to the Digital & Design Manager, this role collaborates with all departments and contributes to the overall financial health and sustainability of the organization. Because digital and social initiatives are integral to deadline-driven marketing campaigns, consistency, accuracy, and attention to detail are essential.
The Palace Theater is a 501 (c) 3 non-profit performing arts center in downtown Waterbury and has been a cornerstone of Connecticut’s cultural scene for more than a century, celebrated as the state’s most beautiful venue. Today, the venue hosts an array of experiences— from multi-day Broadway productions, concerts, and comedy shows on the main stage, to smaller, self‑produced events. The venue also produces fundraising events that rely on the participation of the entire staff. While most events take place during evenings and weekends, this position generally follows a Monday–Friday, 9:00 a.m.–5:00 p.m. schedule. Occasionally, evening or weekend work is required; however, employees can “flex” their schedules to maintain balance—for example, starting later after a late night or taking a midweek day off after working on a Saturday – with their supervisor’s approval.
Key Responsibilities Social Media Management
Develop and execute multiple targeted social media posts and advertisements for show and event marketing campaigns.
Write engaging and creative social media copy in collaboration with the Communications Manager.
Create content for posts in collaboration with the Digital & Design Manager, including photography, videography, editing, and asset design as needed.
Schedule and publish posts, monitor channels, and actively engage with audiences to maximize visibility and build community. This will require monitoring channels and reposting on show nights.
Review and report social media analytics weekly with the Marketing Department, adjusting creative content and spending as needed.
Develop and implement new strategies to increase audience engagement and growth.
Social Media & Digital Advertising Implementation
Execute social media and digital advertising campaigns across platforms.
Place paid digital advertisements through Google Ads, Meta, Ground Truth (geofencing), and ASYMM in collaboration with the Digital & Design Manager and Marketing Officer.
Proactively evaluate marketing metrics, including website traffic, social media engagement, and audience demographics, to inform marketing decisions, development outreach, and other venue initiatives.
Utilize the Placer.ai platform to identify opportunities for attracting new patrons, donors, and community partners.
Manage the relationship with the Palace Theater’s digital agency, ASYMM, including weekly video meetings to share audience insights, set expectations, and improve campaign effectiveness.
Coordinate social media and digital advertising schedules with the overall advertising plan to meet sales goals and deadlines.
Other Duties
Assist the Digital & Design Manager with graphic design projects as needed, including localizing artwork for monitors, social media, web, and print materials.
Photograph Palace Theater events as needed to build a portfolio of institutional activities; some evening and weekend work may be required.
Maintain consistent listings of Palace Theater events on community and regional event calendars.
Research and incorporate new technologies and platforms to maximize marketing impact and audience growth.
Process digital advertising invoices and ensure the Marketing Officer and Finance Department are informed of all digital advertising expenses.
Participate in monthly learning calls with Meta, Placer.ai, and other service providers to stay current on best practices and new opportunities.
Perform other duties as assigned.
Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Some experience in marketing, social media, and graphic design is preferred.
Excellent written and verbal communication skills.
Strong organizational skills and the ability to manage multiple priorities and meet deadlines.
Ability to work both independently and collaboratively as part of a team.
High level of attention to detail and accuracy.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Suite, and Meta platforms.
Passion for the arts and a genuine interest in supporting the mission of the Palace Theater.
Flexibility to work evenings and weekends as required for events and campaigns.
The Palace Theater is an equal opportunity employer and encourages candidates of all backgrounds to apply.
Interested candidates should send their resume and cover letter to nyquist@palacetheaterct.org.
#J-18808-Ljbffr
The Palace Theater is a 501 (c) 3 non-profit performing arts center in downtown Waterbury and has been a cornerstone of Connecticut’s cultural scene for more than a century, celebrated as the state’s most beautiful venue. Today, the venue hosts an array of experiences— from multi-day Broadway productions, concerts, and comedy shows on the main stage, to smaller, self‑produced events. The venue also produces fundraising events that rely on the participation of the entire staff. While most events take place during evenings and weekends, this position generally follows a Monday–Friday, 9:00 a.m.–5:00 p.m. schedule. Occasionally, evening or weekend work is required; however, employees can “flex” their schedules to maintain balance—for example, starting later after a late night or taking a midweek day off after working on a Saturday – with their supervisor’s approval.
Key Responsibilities Social Media Management
Develop and execute multiple targeted social media posts and advertisements for show and event marketing campaigns.
Write engaging and creative social media copy in collaboration with the Communications Manager.
Create content for posts in collaboration with the Digital & Design Manager, including photography, videography, editing, and asset design as needed.
Schedule and publish posts, monitor channels, and actively engage with audiences to maximize visibility and build community. This will require monitoring channels and reposting on show nights.
Review and report social media analytics weekly with the Marketing Department, adjusting creative content and spending as needed.
Develop and implement new strategies to increase audience engagement and growth.
Social Media & Digital Advertising Implementation
Execute social media and digital advertising campaigns across platforms.
Place paid digital advertisements through Google Ads, Meta, Ground Truth (geofencing), and ASYMM in collaboration with the Digital & Design Manager and Marketing Officer.
Proactively evaluate marketing metrics, including website traffic, social media engagement, and audience demographics, to inform marketing decisions, development outreach, and other venue initiatives.
Utilize the Placer.ai platform to identify opportunities for attracting new patrons, donors, and community partners.
Manage the relationship with the Palace Theater’s digital agency, ASYMM, including weekly video meetings to share audience insights, set expectations, and improve campaign effectiveness.
Coordinate social media and digital advertising schedules with the overall advertising plan to meet sales goals and deadlines.
Other Duties
Assist the Digital & Design Manager with graphic design projects as needed, including localizing artwork for monitors, social media, web, and print materials.
Photograph Palace Theater events as needed to build a portfolio of institutional activities; some evening and weekend work may be required.
Maintain consistent listings of Palace Theater events on community and regional event calendars.
Research and incorporate new technologies and platforms to maximize marketing impact and audience growth.
Process digital advertising invoices and ensure the Marketing Officer and Finance Department are informed of all digital advertising expenses.
Participate in monthly learning calls with Meta, Placer.ai, and other service providers to stay current on best practices and new opportunities.
Perform other duties as assigned.
Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Some experience in marketing, social media, and graphic design is preferred.
Excellent written and verbal communication skills.
Strong organizational skills and the ability to manage multiple priorities and meet deadlines.
Ability to work both independently and collaboratively as part of a team.
High level of attention to detail and accuracy.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Suite, and Meta platforms.
Passion for the arts and a genuine interest in supporting the mission of the Palace Theater.
Flexibility to work evenings and weekends as required for events and campaigns.
The Palace Theater is an equal opportunity employer and encourages candidates of all backgrounds to apply.
Interested candidates should send their resume and cover letter to nyquist@palacetheaterct.org.
#J-18808-Ljbffr