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Togetherwork

Customer Marketing Manager (Hybrid - Austin, TX)

Togetherwork, Austin, Texas, us, 78716

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Customer Marketing Manager Location:

Austin, TX (Hybrid)

About Us Togetherwork is a $250M recurring revenue SaaS business fuerza a software enterprise. We exist to help communities, organizations, and businesses thrive by delivering software solutions tailored to their unique needs.

With our new headquarters on South Congress in Austin, TX, we are entering an exciting phase of growth. We work hard and play hard. We love our customers, we innovate with purpose, and we won’t stop until we’ve delighted every client across the diverse ecosystem we serve.

About The Role We’re looking for a

Customer Marketing Professional

to join our marketing team and play a critical role in building deeper relationships with our existing customers. This person will focus on developing and executing engaging campaigns that nurture customer loyalty, drive product adoption, and uncover growth opportunities within our customer base. The ideal candidate will be highly customer‑centric, data‑driven, and creative in finding ways to strengthen retention and expand customer value развлеч compensation of embedded financial services offers.”

What You’ll Do

Design, launch, and optimize

customer-focused marketing campaigns

that drive adoption, retention, engagement, and upsell opportunities.

Partner with

customer success, product, and sales teams

to understand customer needs and deliver timely, relevant content across email, in‑app, webinars, and community platforms.

Develop

customer journeys

and nurture programs that increase adoption of features, encourage renewals, and support account growth.

Create and manage customer communication plans around

product updates, training, and new features

to drive awareness and usage.

Segment and analyze customer data to identify patterns, risks, and opportunities for deeper engagement.

Support the creation of

customer advocacy initiatives , including case studies, testimonials, and referral programs.

Measure campaign performance, retention rates, and customer growth metrics, and present actionable insights to leadership.

Stay current with best practices in

customer lifecycle marketing, embedded financial systems, and SaaS retention strategies .

Apply

Agentic Marketing tools

to streamline production, personalize campaigns, and Three what speed‑to‑value safely and measurably.

What You’ll Bring

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).

3+ years of experience in

customer marketing, lifecycle marketing, or demand generation

within a SaaS or technology company.

Strong understanding of

customer engagement and retention strategies

across multiple channels.

Familiarity with

embedded financial systems

or adjacent industries is strongly preferred.

Proficiency in

marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud)

and CRM systems.

Excellent copywriting and storytelling skills with the ability to tailor messaging to different customer personas.

Analytical mindset with experience tracking and reporting on

campaign performance, churn, and growth metrics .

Collaborative team player with the ability to work across departments and influence without direct authority.

Benefits The Company offers a comprehensive employee benefits program, including:

Medical, dental, and vision insurance options

100% Employer paid short/long term disability

Basic Life

401(k) option with 100% company match up to 4%

Flexible paid personal/vacation time built on mutual trust and accountability

10 sick days annually

10 company 때 holidays

6 weeks paid parental leave

Pet Insurance

Medical Travel Benefits

Infertility Benefits

Teladoc

Employee Assistance Program

Wellness Benefits & Engagement Platform

Inclusion and Diversity Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Why You’ll Love Working Here

Build a new platform organization from scratch and define its culture, systems, and operating model.

Lead innovation in AI, payments, and data enablement across a diverse SaaS portfolio.

Partner with a highly engaged executive team and influence the long‑term technology vision.

admittedly measurable impact through platform modernization, scalability, and shared service adoption.

Be part of a collaborative, fast‑paced culture that values transparency, accountability, and purpose‑driven leadership.

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