Gofractional
Mission:
We’re on a mission to make the company the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate. We’re hiring a Creative Director to architect a high-impact creative engine that drives growth, unlocks precision, and elevates every customer touchpoint. If you’re ready to power up your every day, read on. This role is open to full time, fractional, or fractional to hire. Growth:
Profitable growth with 4+ million customers and international expansion Location : New York, NY. Hybrid: 1 day remote, 4 days in office per week. Compensation : Competitive base + discretionary bonus + equity options Team:
Oversees a team of five creative professionals across content, design, packaging, and video. Collaborates closely with marketing, product, and leadership. Why Now
We’re hitting major inflection points. The company is transitioning from a high-growth startup to a globally recognized brand. We need a Creative Director who can define our next era of visual identity and campaign storytelling. This role is critical to shaping brand perception across touchpoints. You'd be a fit if
A proven track record of designing and directing high-performing visual creative for a fast-paced consumer brand Proficiency in leveraging data and analytics to inform creative decisions and optimize visual assets for measurable results A strong portfolio showcasing both exceptional brand development work and a clear understanding of performance marketing visuals Expertise in visual storytelling, typography, color theory, and layout, with an ability to translate complex ideas into compelling visuals Excellent leadership, communication, and organizational skills, with experience managing and developing a creative team. Quality assets can only be achieved through radically efficient creative operations You’re fluent in both brand storytelling and performance-driven creative You’re data-informed but never data-paralyzed You thrive in bottoms-up environments and believe in customer-first design Key Responsibilities
Performance-Focused Visual Strategy: Develop and execute a data-driven creative strategy across Meta, TikTok, and YouTube, translating metrics like ROAS, CTR, Thumbstop Rate, and Hook Rate into weekly creative optimizations. Strong Brand Visual Development: Champion and evolve the company's brand identity by translating messaging into powerful, consistent visuals that strengthen market presence and brand equity. Detailed Creative Execution: Oversee and improve the full creative production process—from concept to delivery—for campaigns, ads, social content, website visuals, packaging, and product. Campaign Delivery: Manage campaign timelines and asset delivery across teams, ensuring on-time, on-brief execution that meets both creative and performance targets. Team Leadership: Lead, inspire, and mentor a lean 5-person team, fostering a collaborative environment that drives innovation, efficiency, and continuous improvement. Cross-Functional Collaboration: Partner with marketing, product, and leadership teams to ensure creative aligns seamlessly with business objectives, product launches, and campaign goals. Strategic Brand Partnerships: Collaborate with brand partners to develop and execute cross-licensing opportunities that expand reach, generate revenue, and elevate market positioning. What Success Looks Like
Brand recognition and consistency improves across all channels Conversion and engagement metrics increase on key campaign creatives Creative team productivity and morale improve Stakeholders have clarity on brand guidelines and asset timelines Why work at the company
Impact: Your work shapes how millions of customers perceive and engage with our brand Autonomy: Own creative direction across channels Team: Grounded, ambitious, and kind coworkers who GSD Company Values
Customer First Think Big Raise the Bar Every Day GSD: Get Sh*t Done Perks and Benefits
50% team discount on products $1,500 annual L&D stipend + $200 for cultural events Monthly team lunch, snack budget, March Madness bracket Hiring Process
Initial Call: Intro with our recruiter focused on culture fit and your experience CEO Interview: A conversation with our CEO to dive deeper into your prior experience and align on vision, values, and impact Case Study: A practical exercise tailored to the role, designed to highlight how you think and create Leadership Chat: A conversation with a senior leader to ensure alignment on expectations and growth Final On-site Round: Visit us in the office, meet the team, and collaborate in a short working session
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We’re on a mission to make the company the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate. We’re hiring a Creative Director to architect a high-impact creative engine that drives growth, unlocks precision, and elevates every customer touchpoint. If you’re ready to power up your every day, read on. This role is open to full time, fractional, or fractional to hire. Growth:
Profitable growth with 4+ million customers and international expansion Location : New York, NY. Hybrid: 1 day remote, 4 days in office per week. Compensation : Competitive base + discretionary bonus + equity options Team:
Oversees a team of five creative professionals across content, design, packaging, and video. Collaborates closely with marketing, product, and leadership. Why Now
We’re hitting major inflection points. The company is transitioning from a high-growth startup to a globally recognized brand. We need a Creative Director who can define our next era of visual identity and campaign storytelling. This role is critical to shaping brand perception across touchpoints. You'd be a fit if
A proven track record of designing and directing high-performing visual creative for a fast-paced consumer brand Proficiency in leveraging data and analytics to inform creative decisions and optimize visual assets for measurable results A strong portfolio showcasing both exceptional brand development work and a clear understanding of performance marketing visuals Expertise in visual storytelling, typography, color theory, and layout, with an ability to translate complex ideas into compelling visuals Excellent leadership, communication, and organizational skills, with experience managing and developing a creative team. Quality assets can only be achieved through radically efficient creative operations You’re fluent in both brand storytelling and performance-driven creative You’re data-informed but never data-paralyzed You thrive in bottoms-up environments and believe in customer-first design Key Responsibilities
Performance-Focused Visual Strategy: Develop and execute a data-driven creative strategy across Meta, TikTok, and YouTube, translating metrics like ROAS, CTR, Thumbstop Rate, and Hook Rate into weekly creative optimizations. Strong Brand Visual Development: Champion and evolve the company's brand identity by translating messaging into powerful, consistent visuals that strengthen market presence and brand equity. Detailed Creative Execution: Oversee and improve the full creative production process—from concept to delivery—for campaigns, ads, social content, website visuals, packaging, and product. Campaign Delivery: Manage campaign timelines and asset delivery across teams, ensuring on-time, on-brief execution that meets both creative and performance targets. Team Leadership: Lead, inspire, and mentor a lean 5-person team, fostering a collaborative environment that drives innovation, efficiency, and continuous improvement. Cross-Functional Collaboration: Partner with marketing, product, and leadership teams to ensure creative aligns seamlessly with business objectives, product launches, and campaign goals. Strategic Brand Partnerships: Collaborate with brand partners to develop and execute cross-licensing opportunities that expand reach, generate revenue, and elevate market positioning. What Success Looks Like
Brand recognition and consistency improves across all channels Conversion and engagement metrics increase on key campaign creatives Creative team productivity and morale improve Stakeholders have clarity on brand guidelines and asset timelines Why work at the company
Impact: Your work shapes how millions of customers perceive and engage with our brand Autonomy: Own creative direction across channels Team: Grounded, ambitious, and kind coworkers who GSD Company Values
Customer First Think Big Raise the Bar Every Day GSD: Get Sh*t Done Perks and Benefits
50% team discount on products $1,500 annual L&D stipend + $200 for cultural events Monthly team lunch, snack budget, March Madness bracket Hiring Process
Initial Call: Intro with our recruiter focused on culture fit and your experience CEO Interview: A conversation with our CEO to dive deeper into your prior experience and align on vision, values, and impact Case Study: A practical exercise tailored to the role, designed to highlight how you think and create Leadership Chat: A conversation with a senior leader to ensure alignment on expectations and growth Final On-site Round: Visit us in the office, meet the team, and collaborate in a short working session
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