Cathoven
We are hiring a Senior SEO & Technical Growth Specialist to own organic market growth end-to-end. This role combines SEO strategy, programmatic SEO, content systems, and website conversion . You will be responsible for how users find us, trust us, and convert through organic channels. This is a hands‑on role: you will plan, build, ship, and measure.
Note: This is not a content writing role only, and not a social or paid ads role. It is a technical growth position.
About Cathoven
- Cathoven is an AI tutor for language tests. It scores the writing and speaking, finds weak points, and trains to improve the score the fastest.
- We are used by language teachers at Columbia, Berkeley, and Cambridge.
- QS ranked us as the second-best AI in education project, right after Duolingo.
- We are cited in 50+ academic papers.
Key Responsibilities
- AI‑Era Growth Strategy: Own the organic strategy in a search landscape increasingly shaped by AI. You define how we rank and stay visible as search evolves, ensuring traffic turns into sign‑ups and qualified leads.
- Programmatic SEO & Architecture: Design and operate programmatic systems (templates, linking logic, indexation rules) that scale to large page counts while maintaining high quality.
- Content Systems & Authority: Build scalable content systems, not one-off articles. Ensure content reflects real expertise and credibility (E‑E‑A‑T)—critical in the IELTS/Test Prep domain.
- Technical SEO & Automation: Identify and remove technical SEO bottlenecks. Improve crawlability, indexation, and structured data through automation to keep our infrastructure future‑proof.
- Conversion Ownership: Own the key landing pages that convert organic traffic. Identify drop‑offs and run simple experiments to optimize the journey from search result to registered user.
✅ Requirements
- 2+ years of hands‑on experience in SEO and organic growth systems.
- Graduation from a top‑tier university, preferably with a STEM degree.
- Experience using AI tools and automation to optimize or scale organic growth workflows.
- Strong understanding of web architecture and the ability to bridge the gap between marketing and product.
- Expert at using GA4 and Google Search Console to drive decision‑making.
- Experience or comfort with scaling content through automation or database‑led workflows.
- Ability to manage multiple tasks independently within a fast‑paced startup environment.
- Experience with IELTS, education, or test prep content is strongly preferred.
This role is a good fit if you
- Want ownership and accountability, not a narrow task list
- Enjoy building systems that scale
- Are comfortable working independently in a startup environment
- Love solving technical challenges and automating workflows