Bluelight Consulting is hiring: Lead Digital Media Buyer - Remote, Latin America

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community. We are looking for someone with a strong media and advertising foundation; well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies. Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We’re seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time. Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency’s thriving team philosophy. Media Buying & Strategy Must have experience with Google Ads and Hubspot Execute data‑driven media buying strategies that align with client goals and target audiences. Conduct market research to identify the most effective media channels. Analyze historical campaign data to inform media mix and performance projections. Recommend channel‑specific budgets and optimize spend based on performance metrics. Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools. Campaign Execution & Management Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display. Monitor real‑time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results. Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. Budget Management Manage and allocate media budgets effectively across channels to maximize campaign performance. Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets. Identify opportunities for cost‑saving without compromising campaign effectiveness. Skills & Qualifications 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms. Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms). Proven track record of managing performance marketing campaigns with a focus on results. Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‑party trackers, etc.) Exceptional analytical and problem‑solving skills. Excellent communication and interpersonal skills. Self‑motivated, detail‑oriented, and able to work independently and as part of a team. Proficiency with media buying and planning tools. Company Benefits Competitive salary and bonuses, including performance‑based salary increases. Generous paid‑time‑off policy Flexible working hours Work remotely Continuing education, training, conferences Company‑sponsored coursework, exams, and certifications Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business. You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry! If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #LI‑Remote #J-18808-Ljbffr In Summary: Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives . We are looking for someone with a strong media and advertising foundation; well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies . Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible . En Español: Bluelight es una consultoría de software líder dedicada a diseñar y desarrollar tecnología innovadora que mejore la vida de los usuarios. Con un compromiso firme para ofrecer un servicio excepcional a nuestros clientes, Bluelight sobresale en su enfoque en calidad y satisfacción del cliente. Nuestra misión no solo es crear aplicaciones de vanguardia sino también fomentar un entorno de trabajo colaborativo y enriquecedor donde cada miembro del equipo pueda crecer y prosperar. Por encima de todo, creemos que tener la personalidad positiva y comprometida adecuada es crucial para nuestra cultura de trabajo y crear un vínculo apasionado con la próspera filosofía del equipo de nuestra agencia. Media Buying & Strategy Debe tener experiencia con Google Ads y Hubspot Ejecutar estrategias de compra de medios basadas en datos que se alineen con los objetivos de clientes y audiencias objetivo. Realizar investigaciones de mercado para identificar los canales mediáticos más efectivos. Analizar datos históricos de campañas para informar sobre la mezcla de medios y las proyecciones de rendimiento. Recomendar metas específicas de canal y optimizar el gasto basado en métricas de desempeño. Mantenerse al día con las tendencias mediáticas, actualizaciones de plataformas y tecnologías emergentes, incluidas herramientas de IA y automatización. El lanzamiento de Campaña Execución y gestión automática, así como gestionar y optimisar las campaña de medios pagados a través de plataformes tales como LinkedIn Ads, Meta-Time Leaders, TikTok, Linkedin Analytics, etc. Protecciona sus habilidades profesionales para mejorar el rendimiento e integrarse en una campaña de marketing basada en términos de tiempo real (competitivos) Los programas de administración de anuncios y servicios de negocio, incluyendo: Capacitación de negocios, planificación y análisis de ingresos por personales y desarrollo de proyectos de mensajes, capacidad de pago, gestión de pagos, manejo de calidad de resultados de contenidos y beneficios sociales (Metaflexibles). Su contribución es muy valorada por los clientes, y el trabajo que realiza a menudo tiene un impacto directo y significativo en su negocio. Tendrá la oportunidad de trabajar en una variedad de proyectos para nuestros increíbles clientes, lo cual acelerará su crecimiento profesional. Colaborará con tecnologías modernas y trabajará junto a algunos de los mejores profesionales del sector! Si está ansioso por formar parte de una consultoría emocionante, desafiante y en rápido crecimiento, le animamos a aplicar. #LI-Remote #J-18808-Ljbffr