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At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Job Title: Senior Content Strategist
Location: SAP Office, Chicago, IL
The Content Strategy and Planning team in Corporate Marketing is looking for a Senior Content Strategist to develop and execute content strategies across the entire customer journey, from awareness and perception to demand, adoption, and consumption—spanning both digital and physical engagement.
As a Senior Content Strategist, you will work closely with the Customer Journey Planning team to help translate customer journeys across the business and act as a guide on how the journey is realized through compelling content throughout our go-to-market efforts.
Our team believes in connecting with customers at scale, supporting them at each stage of the customer journey, from early awareness and consideration, through onboarding and post purchase engagement. You will be in the middle of it all helping to identify the right content that delivers what customers want—where they want it, when they want it, and how they want it.
Responsibilities Define content strategy for our end-to-end customer journeys mapped to integrated marketing programs.
Build the resulting content plans for key marketing motions, designed to accelerate the customer through the lifecycle from awareness to adoption.
Drive content execution efforts by briefing internal teams and external agencies, ensuring high-quality and engaging content across integrated marketing channels.
Lead collaboration across cross-functional teams, including integrated marketing, content development, brand, and product marketing to ensure stakeholder alignment.
Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions.
Leverage data and market insights for decision making including content optimization and new concept development.
Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale.
6+ years of demonstrated track record driving business impact through content.
6+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping, buying committees.
Strong customer-centric mindset and demonstrated ability to put the customer first.
Strategic thinking and problem-solving abilities, and a growth mindset approach.
Ability to manage multiple projects and meet deadlines.
Preferred qualifications Clear and persuasive communication skills, both written and verbal.
Recognized as a self-starter with a bias for action.
Experience managing across highly matrixed organizations, often with competing priorities.
Deep understanding of content disciplines, including content strategy, SEO and execution.
Experience with commercial technology sales processes.
Bring out your best Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 100,000 - 216,000 (USD)USD.The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills,experience, scope ofthe role, location, etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
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In Summary: The Content Strategy and Planning team in Corporate Marketing is looking for a Senior Content Strategist to develop and execute content strategies across the entire customer journey, from awareness and perception to demand, adoption, and consumption . The work is challenging – but it matters. You will be in the middle of it all helping to identify the right content that delivers what customers want .
En Español: En SAP, lo mantenemos sencillo: usted nos trae lo mejor de sí mismo, y nosotros sacaremos el mejor de ti. Somos constructores que tocan más de 20 industrias y 80% del comercio global, y necesitamos tus talentos únicos para ayudar a dar forma al próximo. El trabajo es desafiante pero importa. Encontrarás un lugar donde puedas ser tú mismo, priorizar tu bienestar y pertenecer verdaderamente. ¿Qué te sirve? Aprendizaje constante, crecimiento de habilidades, grandes beneficios y un equipo que quiere que crezcas y tengas éxito. Trabajo: Estrategista de Contenido Ubicación: Oficina SAP, Chicago, IL Usted estará en medio de todo esto ayudando a identificar el contenido correcto que entrega lo que los clientes quieren donde, cuando y cómo lo desean. Responsabilidades Definir una estrategia de contenidos para nuestros viajes de extremo a extremo del cliente mapeados con programas integrados de marketing. Construir los planes de contenido resultantes para movimientos clave de marketing, diseñados para acelerar al cliente a través del ciclo de vida desde la concienciación hasta la adopción. Impulsar esfuerzos de ejecución de contenido informando equipos internos y agencias externas, asegurando alta calidad e involucramiento a través de canales de mercadotecnia integradas de contenido. Dirigir la colaboración entre equipos transversales, incluyendo mercadeo integrado, desarrollo de contenido, marca y comercialización de productos para garantizar el alineamiento de las partes interesadas. Ser un defensor del cliente. Defender sin descanso al cliente y las experiencias que tienen con el contenido que usted creacómo lo encuentran, cómo lo consumen, como lo utilizan para tomar decisiones. Aprovechar datos e información del mercado para la toma de decisiones incluyendo optimización de contenidos y desarrollo de nuevos conceptos. Comprendiendo el panorama generativo de IA e identificando oportunidades para usar AI en la estrategia de contenido y disciplinas de producción de contenido para desbloquear escalas innovadoras. 6+ años de experiencia demostrada impulsando el impacto empresarial a través del contenido. Originalmente conocido por su liderazgo en el software de planificación de recursos empresariales (ERP), SAP ha evolucionado para convertirse en un líder del mercado en software de aplicaciones comerciales de extremo a extremo y servicios relacionados con bases de datos, análisis, tecnologías inteligentes y gestión de la experiencia. Como una compañía en nube con doscientos millones de usuarios y más de cien mil empleados en todo el mundo, somos orientadas al propósito y enfocadas hacia el futuro, con una ética de equipo altamente colaborativa y compromiso con el desarrollo personal. Ya sea conectando industrias globales, personas o plataformas, ayudamos a garantizar que cada desafío obtenga la solución que se merece. En SAP, puedes sacar lo mejor de ti mismo. Ganamos con inclusión SAP's cultura de inclusión, foco en salud y bienestar, y modelos de trabajo flexibles ayudan a asegurar que todos independientemente de sus antecedentes se sientan incluidos y puedan ejecutar en su negocio. Si está interesado en solicitar empleo con SAP y necesita alojamiento o asistencia especial para navegar por nuestro sitio web o completar su solicitud, envíe un correo electrónico con su petición al Equipo de Operaciones de Reclutamiento: Careers@sap.com. Los solicitantes calificados recibirán una consideración para el empleo sin importar su edad, raza, religión, origen nacional, etnia, edad, género (incluyendo embarazo, parto, etc.), orientación sexual, identidad o expresión de género, estatus de veterano protegido o discapacidad. Por favor, consulte este enlace para obtener un resumen de los beneficios y requisitos de elegibilidad de SAP: Beneficios de SAP América del Norte.