Lead Graphic Designer Job at 24 Seven Talent in New York

Title: Design Lead

Location: NYC

Onsite: 4 days/ week

Employment Type: Full-Time

Salary: $120k-145k DOE

We are looking for a Design Lead to shape and elevate a fast-growing lifestyle and activewear focused brand. In this role, you will own the visual language across campaigns, content series, product launches, and brand experiences — from early concept through final delivery. You’ll guide the look, feel, and craft quality of everything we put into the world. This person must be a typography expert with BOLD designs!

Responsibilities

• Lead the development of integrated visual concepts for seasonal campaigns, tentpole moments, and product stories across digital, social, experiential, and retail touchpoints.
• Create and evolve brand identity systems, including logotypes, typography, color palettes, layout rules, iconography, and design toolkits.
• Develop visual worlds for original content series (e.g., episodic video, editorial, social formats), including title treatments, show branding, graphic packages, and thumbnail systems.
• Translate strategy and creative territories into clear, ownable design directions and style frames that can scale across channels.
• Art direct and execute key assets: hero visuals, campaign layouts, product-focused compositions, and presentation materials.
• Leverage photography, illustration, retouching, and compositing to build premium visuals tailored to each initiative.
• Partner closely with creative directors, copywriters, producers, and marketing stakeholders to ensure design solutions are both beautiful and effective.
• Introduce and champion new tools, including AI-powered workflows, to accelerate exploration, reference-building, and iteration.
• Own the quality bar for design output across the team, providing clear feedback, guidance, and direction to internal and external collaborators.
• Mentor and support junior and mid-level designers, helping them strengthen craft, taste, and strategic thinking.
• Ensure all work adheres to brand standards while continually pushing the visual language forward.

Who You Are

• 7+ years of professional experience in visual design for brand, advertising, entertainment, fashion, sports, or related fields.
• A strong portfolio that demonstrates refined taste, conceptual thinking, and a broad stylistic range across mediums.
• Deep expertise in typography and color, with a track record of building distinctive, scalable visual systems.
• Proficient in image-making — including retouching, compositing, and basic illustration — with the ability to adapt to different aesthetics as needed.
• Comfortable driving projects end-to-end: from loose idea and rough sketch to polished, production-ready files.
• Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with motion or prototyping tools (e.g., After Effects, Figma) a plus.
• Fluent in incorporating AI and emerging design tools into your creative process to expand possibilities and increase efficiency.
• Strong collaborator with excellent communication skills; able to present and articulate design decisions to both creative and non-creative partners.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.