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Growth Marketer Job at Light in New York

Light, New York, NY, US, 10261

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Retire the ERP. Light exists to replace factory-era ERPs with software that feels alive. Our Smart Financial Platform gives modern, global companies superpowers—automated accounting, real-time reporting, and financial flows that move at the speed of the business. We build with our customers, ship fast, and obsess over craft. In a short time, Light has gone from idea to the operating core for leading companies like Lovable, Legora, and Keyshot. People don't just use Light—they enjoy it. We're an early team defining a new software category. Think engineers who love debits and credits, designers who care about reconciliation states, and operators who treat finance as a product. If you're excited to modernize how the world runs money—one workflow at a time—you’re in the right place. Backed by world‑class investors and advised by industry titans, we're building category‑defining products with the freedom to ship ambitiously and own outcomes. Come help us make Light the global default for next‑gen finance. This Growth Marketer role Driving pipeline growth in the US market through creative, scrappy campaigns & actions. Generating SQLs via digital campaigns, regional events, and ABM plays that convert into revenue. Building Light's brand as the go‑to end‑to‑end finance platform for multinationals. Executing regional roadshows, CFO dinners, and community initiatives in NYC, SF, and beyond. Creating and publishing content that resonates with CFOs, finance leaders, and operators in the US market. Partnering with sales to run localized ABM campaigns, gifting, and VIP experiences. Always testing, iterating, and scaling what works fast—from paid ads to unconventional stunts. Be on the ground, conquering the US for Light. How you fit into the team Your mission is to accelerate Light's footprint in the US. Based in New York (or an East Coast hub), you'll run local campaigns end‑to‑end while collaborating closely with our EU marketing team. As one of Light's first US‑based marketing hires, you must be able to thrive independently, take initiative, and build momentum without daily hand‑holding. You'll bring challenger energy, love trying new things, and thrive on delivering pipeline in one of the most competitive markets. Your qualifications could be: 3–5 years in B2B growth/marketing roles, ideally in SaaS or FinTech. You thrive in startup environments where speed, execution, and iteration are daily. Comfortable balancing both "top of funnel" (brand/digital reach) and "bottom of funnel" (ABM, late‑stage accelerators). Trust Building: You excel at creating authentic connections that break down resistance to change in risk‑averse departments like finance. Challenger Thinking: You've successfully bypassed traditional marketing channels to reach prospects in innovative, attention‑grabbing ways. Community Cultivation: You've built engaged communities around complex B2B products that generate organic word‑of‑mouth and referrals. Thought Leadership Development: You transform product features into compelling visions of the future that inspire finance leaders to take action. Content‑to‑Conversion Mastery: You create content that doesn't just educate but actually drives qualified leads that sales can convert. Bonus points: Experience marketing to finance departments or challenging entrenched ERP/finance systems. Event Strategy: You've designed and executed unconventional events that generated MQLs from hard‑to‑reach decision‑makers. US event marketing experience (roadshows, exec dinners, conferences). Track record of ABM campaigns that landed enterprise accounts. A few tips to stand out Demonstrate your ability to think beyond conventional marketing tactics with concrete examples of innovative approaches you've implemented. Show us who you are through your application and don't limit yourself to a resume. Be specific. Have numbers to show so you can measure impact? Even better! Most people can say they wanna work in a startup, but why this one? What are your expectations and what do you specifically wanna learn from us? The good stuff In addition to being part of a great team and working in a really fun and innovative environment, we offer: A competitive salary + potential stock options Paid parental leave. 25 days of annual leave + public holidays in the country where you are based. Regular socials and company off‑sites (last time was Toulouse, next one is in October). A huge opportunity for career growth as you'll help shape a market‑defining product. The famous last words Working at Light means you're embarking on an exciting journey to reshape the future of multinational financial operations. Our cheat‑code is that we've built something like this before—and are now doing it again, only better. Our goal is to make global finance effortless and empower companies to make informed decisions. Join the rocket ship while it's taking off. #J-18808-Ljbffr In Summary: Light exists to replace factory-era ERPs with software that feels alive . Smart Financial Platform gives modern, global companies superpowers—automated accounting, real-time reporting, and financial flows that move at the speed of the business . Light has gone from idea to operating core for leading companies like Lovable, Legora and Keyshot . En Español: Retirar el ERP. La luz existe para reemplazar los ERPs de la era industrial con software que se siente vivo. Nuestra plataforma financiera inteligente ofrece a las empresas modernas y globales superpoderes computación automática, informes en tiempo real y flujos financieros que se mueven a la velocidad del negocio. Construimos con nuestros clientes, enviamos rápidamente y nos obsesionamos con la artesanía. En poco tiempo, Light ha pasado de idea al núcleo operativo de compañías líderes como Lovable, Legora y Keyshot. Las personas no solo utilizan Lighty lo disfrutan. Somos un equipo temprano que define una nueva categoría de software. Ingenieros pensadores que aman débitos y créditos, diseñadores que se preocupan por estados de conciliación y operadores que finanzan como producto. Si estás entusiasmado con modernizar cómo funciona el mundo One-flow Bate encuentras en el momento correcto. Venga a ayudarnos a hacer de Light la plataforma financiera global para las finanzas de próxima generación. Este papel del Growth Marketer impulsa el crecimiento de la tubería en el mercado estadounidense mediante campañas y acciones creativas, desactivadas. Generando SQLs a través de campaña digital, eventos regionales y juegos de ABM que se convierten en ingresos. Construyendo la marca de Light como una plataforma financiera de extremo a extremo para multinacionales. Ejecutando roadshows regionales, cenas CFO e iniciativas comunitarias en NYC, SF y más allá. Creando y publicando contenido que resuene con los CFOs, líderes financieros y operadores del mercado estadounidense. Usted aportará energía desafiante, le encantará probar cosas nuevas y prosperará en la entrega de tuberías en uno de los mercados más competitivos. Su calificación podría ser: 35 años en roles de crecimiento/marketing B2B, idealmente en SaaS o FinTech. Prosperará en entornos iniciales donde la velocidad, ejecución e iteración son diarias. Comfortable equilibrio tanto "top of funnel" (marca / alcance digital) como "bottom of funney" (ABM, aceleradores tardíos). Construcción de confianza: Excelente para crear conexiones auténticas que rompan la resistencia al cambio en departamentos de riesgo-como las finanzas. Pensamiento desafiante: ha pasado con éxito a través de canales de marketing para alcanzar perspectivas innovadoras, consejos tradicionales de atención. Además de formar parte de un gran equipo y trabajar en un entorno realmente divertido e innovador, ofrecemos: Un salario competitivo + opciones potenciales de acciones Con licencia parental pagada. 25 días de vacaciones anuales + feriados públicos en el país donde se encuentran. Sociales regulares y fuera de las empresas (la última vez fue Toulouse, la próxima es en octubre). Una enorme oportunidad de crecimiento profesional ya que ayudará a dar forma a un producto definidor del mercado. Las famosas palabras Working at Light significan que estás embarcando en un emocionante viaje para remodelar el futuro de las operaciones financieras multinacionales. Nuestro código de engaño es que hemos tomado decisiones antes de esto y ahora estamos informados otra vez, solo con el objetivo de tomar mejores esfuerzos mientras construimos compañías globales.