Activate Talent is hiring: Media Buyer - 43514110871 in Rochester

Media Buyer We're helping our client find a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels. This role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards. Responsibilities: Negotiate and buy advertising space across multiple channelssocial media, programmatic, search, and traditional outlets to maximize ROI. Design and implement media plans aligned with clinical messaging, product education, and health outcomes. Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, and conversions, and optimize in real time. Bridge clinical/educational insight with marketing strategies ensuring media placements accurately reflect product science and patient education goals. Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards. Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution. #J-18808-Ljbffr