Social Media Specialist Job at The Planet Group in Irvine

The Planet Group is seeking a Social Media Specialist to join one of our well-known global pharmaceutical clients.

The Social Media Specialist will have a proven track record with organic posting, managing paid advertising campaigns and leveraging social listening tools.

• Pay: $35-$37/hr depending on experience (W2 and benefit options)
• Location: Hybrid ( Irvine, CA)
• Duration: 12 mo to start (potential to extend / convert)

Social Media Specialist Responsibilities

• Plan, execute, and analyze paid social advertising campaigns in alignment with goals and compliance guidelines.
• Reconcile and submit monthly invoices and client billing.
• Support day-to-day social operations by managing workflows, timelines, and deliverables across paid and organic social initiatives.
• Monitor online conversations and trends using social listening tools to identify opportunities, risks, and consumer sentiment.
• Drive and measure organic social media engagement through audience targeting strategies and content creation input.
• Compile regular reports on social media performance, providing clear insights, recommendations, and strategic guidance to stakeholders, in partnership with the Social Media Strategist.
• Collaborate with cross-functional teams (media, analytics, account teams) to ensure implementation of paid activity, alignment on messaging and explore new opportunities.
• Ensure industry updates are relayed to teams.

Social Media Specialist Qualifications:

• Bachelor’s degree in marketing, communications, or related field.
• 4-6 years of social media strategy experience in healthcare or highly regulated industries.
• Expertise in paid social ad management and campaign optimization.
• Proficiency with social listening platforms and analytics tools.
• Proficient in Excel and PowerPoint.
• Strong understanding of organic social growth tactics and best practices.
• Excellent analytical, reporting, and presentation skills with demonstrated ability to analyze performance data, identify trends, and draw actionable insights.
• Exceptional attention to detail and data accuracy, with experience validating and quality-checking reports.
• Strong written and verbal communication skills, with the ability to communicate effectively with senior stakeholders.