Short-Form Content Manager (Podcast & Personal Brand) Job at Launch REI in Atla

Launch REI is building a modern real estate media brand centered around a high-quality podcast, short-form video, and a fast-growing newsletter and community. We’re looking for a Short-Form Content Manager to own the packaging, posting, and optimization of our short-form content across platforms. Applicants without examples of short-form content you’ve managed will not be considered

This is not a scheduling role. This is a distribution and growth role.

You’ll manage the short-form ecosystem for both the Launch REI podcast and Vince’s personal brand, pushing out ~50–70 clips per month across platforms like Instagram, TikTok, YouTube Shorts, LinkedIn, X, and Facebook.

What you’ll own:

• Distributing podcast clips and talking-head videos across all platforms
• Writing and optimizing hooks, captions, hashtags, pinned comments, and CTAs
• Managing posting workflows using tools like Riverside, Opus, and Buffer
• Packaging content for each platform (titles, covers, copy, formatting)
• Selecting strong clips and helping identify what content should be posted
• Ensuring all posts are consistent, high quality, and on brand
• Monitoring performance and surfacing insights weekly
• Iterating formats, hooks, and angles to improve reach, retention, and engagement over time

What success looks like

• Consistent daily posting across platforms
• High-quality packaging (strong hooks, clean copy, optimized CTAs)
• A reliable system for managing ~50–70 shorts per month
• Clear improvement in reach, engagement, and profile activity over time
• Organized workflows that make short-form distribution frictionless

Who we’re looking for:

• Experience managing short-form content for creators, podcasts, or brands
• Strong instincts for hooks, storytelling, and audience psychology
• Comfortable working with short-form video workflows and tools
• Organized, proactive, and detail-oriented
• Growth-minded — you test, learn, and optimize

Bonus: experience with podcasts, newsletters, or personal brands

This role is ideal for someone who enjoys turning long-form content into high-performing short-form and wants real ownership over a growing media brand’s distribution engine.

Logistics:

• Part-time (starting ~8–12 hours/week, with room to grow)
• Fully remote
• Pay: $22–$30/hour depending on experience
• 30-day paid trial period

To apply - Please send:

• A short intro about your background
• Examples of short-form accounts or clips you’ve worked on
• 2–3 short-form videos you admire and why you think they performed well

Thanks for your time and effort in applying, we know job searching is tough right now.