Liferaft
Liferaft is looking for a highly skilled and visionary Business Development Representative (BDR). The ideal candidate is a proactive go‑getter with excellent communication skills and a natural ability to connect with others. This role will be hybrid in Halifax, NS, or fully remote within Canada.
Reporting to the Director, Marketing, you will uncover fresh business prospects by initiating contact and fostering relationships with potential customers.
To thrive in this role, you’ll need a track record of converting leads from stellar marketing campaigns. Harness your communication prowess to build robust connections with customers, guiding them through the qualifying stages until they’re ready for a rendezvous with an Account Executive. If you’re driven by results and relish teamwork, we want to get to know you better.
What you do as the Business Development Representative (BDR) at Liferaft
Qualify leads from marketing campaigns as sales opportunities
Contact potential clients from named account list through LinkedIn, phone calls and emails
Present our product to potential clients using the guides and scripts provided
Qualify clients and identify those ready to view demos and meet with an Account Executive for deeper fact‑find
Work with the marketing team to proactively come up with new campaign ideas to garner targeted leads
Set up meetings or calls between prospective clients and Account Executives
Meet regularly with assigned Account Executives to understand and support their prospecting strategy
Deliver performance reports on a weekly, monthly, and quarterly basis
Stay in the loop on the latest products, services, competitors and business development tools and techniques
What You Need to Get the Job Done
Proven work experience as a Business Development Representative, Sales Account Executive or similar role
Hands‑on proficiency with diverse sales techniques, including the art of the cold calls
Track record of achieving sales quotas
Familiarity with CRM software, with a preference for Salesforce
Familiarity with Marketing Automation software, with a preference for HubSpot
Comfortable navigating MS Excel
Understanding of sales performance metrics
Excellent communication and negotiation skills
Why Liferaft? We pride ourselves on our innovative spirit and determination to help solve new challenges developed by the complexities of open source data. Liferaft provides a threat intelligence and investigations platform to corporate security teams around the world, including some of the biggest brands you've probably referenced today! Our platform is designed to identify, track, and validate issues from open source channels (surface, deep web, and darknet) related to executive safety, fraud prevention, and asset & infrastructure protection. Our technology is helping keep these companies, their people, and their operations safe, making a real impact in the world we all live in. The diversity of our team is integral to our success. We are a team of passionate and supportive individuals and pride ourselves in fostering a collaborative, innovative, and fun culture.
We offer our team:
Competitive compensation plan
Flexible PTO – Take a minimum of 15 days/year with no cap beyond
Health & Dental Benefits (Medavie Blue Cross)
100% employer-paid dental coverage for employees and dependents
Orthodontic coverage for minor dependents
Comprehensive mental health coverage — up to $3,000 per month, available for both employees and dependents
Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform
Remote‑first workplace with optional access to office space and flexible working hours
Investment in personal and professional growth
$750 Yearly Lifestyle Subsidy
Monthly cell phone reimbursement
Monthly parking reimbursement
Company-sponsored social events and team‑building activities
Diversity, Equity & Inclusion Committee
Authentic, engaged team, who value work life balance
We’re building a company future generations can be proud of. Diversity at Liferaft means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.
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Reporting to the Director, Marketing, you will uncover fresh business prospects by initiating contact and fostering relationships with potential customers.
To thrive in this role, you’ll need a track record of converting leads from stellar marketing campaigns. Harness your communication prowess to build robust connections with customers, guiding them through the qualifying stages until they’re ready for a rendezvous with an Account Executive. If you’re driven by results and relish teamwork, we want to get to know you better.
What you do as the Business Development Representative (BDR) at Liferaft
Qualify leads from marketing campaigns as sales opportunities
Contact potential clients from named account list through LinkedIn, phone calls and emails
Present our product to potential clients using the guides and scripts provided
Qualify clients and identify those ready to view demos and meet with an Account Executive for deeper fact‑find
Work with the marketing team to proactively come up with new campaign ideas to garner targeted leads
Set up meetings or calls between prospective clients and Account Executives
Meet regularly with assigned Account Executives to understand and support their prospecting strategy
Deliver performance reports on a weekly, monthly, and quarterly basis
Stay in the loop on the latest products, services, competitors and business development tools and techniques
What You Need to Get the Job Done
Proven work experience as a Business Development Representative, Sales Account Executive or similar role
Hands‑on proficiency with diverse sales techniques, including the art of the cold calls
Track record of achieving sales quotas
Familiarity with CRM software, with a preference for Salesforce
Familiarity with Marketing Automation software, with a preference for HubSpot
Comfortable navigating MS Excel
Understanding of sales performance metrics
Excellent communication and negotiation skills
Why Liferaft? We pride ourselves on our innovative spirit and determination to help solve new challenges developed by the complexities of open source data. Liferaft provides a threat intelligence and investigations platform to corporate security teams around the world, including some of the biggest brands you've probably referenced today! Our platform is designed to identify, track, and validate issues from open source channels (surface, deep web, and darknet) related to executive safety, fraud prevention, and asset & infrastructure protection. Our technology is helping keep these companies, their people, and their operations safe, making a real impact in the world we all live in. The diversity of our team is integral to our success. We are a team of passionate and supportive individuals and pride ourselves in fostering a collaborative, innovative, and fun culture.
We offer our team:
Competitive compensation plan
Flexible PTO – Take a minimum of 15 days/year with no cap beyond
Health & Dental Benefits (Medavie Blue Cross)
100% employer-paid dental coverage for employees and dependents
Orthodontic coverage for minor dependents
Comprehensive mental health coverage — up to $3,000 per month, available for both employees and dependents
Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform
Remote‑first workplace with optional access to office space and flexible working hours
Investment in personal and professional growth
$750 Yearly Lifestyle Subsidy
Monthly cell phone reimbursement
Monthly parking reimbursement
Company-sponsored social events and team‑building activities
Diversity, Equity & Inclusion Committee
Authentic, engaged team, who value work life balance
We’re building a company future generations can be proud of. Diversity at Liferaft means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.
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