Confidential
Vice President of Brand Marketing
About the Company
Prominent retail organization specializing in apparel & fashion
Industry Apparel & Fashion
Type Privately Held
Founded 1994
Employees 51-200
Specialties
emotional health apparel accessories optimism licensing and partnerships partnerships fun graphics and good vibes
About the Role
The Company is seeking a VP of Brand Marketing to lead the next chapter of its brand journey. The successful candidate will be responsible for cultivating and sharing the brand's authentic, optimistic story with the world. This role requires a hands-on leader with a proven track record in growing and leading a respected brand, executing full-funnel marketing initiatives, and leveraging social media to foster community and spark conversations. The VP will oversee a large team, including creative services, social media, brand marketing, speaking, and PR, and will be expected to lead cross-functional collaboration to ensure a cohesive brand message across all channels.
Applicants must have a minimum of 10 years' relevant experience and be adept at using consumer research to identify insights that positively impact business metrics. The role demands a natural storyteller with a balance of analytical and creative skills, a keen eye for design, and the ability to act as a strong brand advocate. The ideal candidate will be a cultural leader, meeting annual goals for brand awareness, community engagement, and customer acquisition, and will be valued for their ability to articulate creative feedback that strengthens the work and motivates creative teams. A steady and optimistic demeanor is essential, as is a passion for the brand's mission and social impact.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Prominent retail organization specializing in apparel & fashion
Industry Apparel & Fashion
Type Privately Held
Founded 1994
Employees 51-200
Specialties
emotional health apparel accessories optimism licensing and partnerships partnerships fun graphics and good vibes
About the Role
The Company is seeking a VP of Brand Marketing to lead the next chapter of its brand journey. The successful candidate will be responsible for cultivating and sharing the brand's authentic, optimistic story with the world. This role requires a hands-on leader with a proven track record in growing and leading a respected brand, executing full-funnel marketing initiatives, and leveraging social media to foster community and spark conversations. The VP will oversee a large team, including creative services, social media, brand marketing, speaking, and PR, and will be expected to lead cross-functional collaboration to ensure a cohesive brand message across all channels.
Applicants must have a minimum of 10 years' relevant experience and be adept at using consumer research to identify insights that positively impact business metrics. The role demands a natural storyteller with a balance of analytical and creative skills, a keen eye for design, and the ability to act as a strong brand advocate. The ideal candidate will be a cultural leader, meeting annual goals for brand awareness, community engagement, and customer acquisition, and will be valued for their ability to articulate creative feedback that strengthens the work and motivates creative teams. A steady and optimistic demeanor is essential, as is a passion for the brand's mission and social impact.
Travel Percent Less than 10%
Functions
Marketing